3. Sony Satellites
Started in 1997
P.S.O Pump Swan Camp Islamabad
Start-up Capital 100,000
Raw Material Lattened from one supplier
Dishes supplied to whole-sellers and retailers
Target Market was Gujranwala
Business expansion to Lahore and other cities of
Punjab
Employees 50
4. Causes of Sony Satellite Failure
Lack of order fulfillment
Lack of technology
Lack of Capital
High rent
More Competitors
More Workforce than needed
Poor Management
Lack of Supplier Relationship
Stealing of Lattened
Lack of Human management skills
5. Suggestions
The Human resource managed properly to reduce
fixed and increase efficiency of operations.
If Business brought machine for production that
reduce human element and increase productivity.
The production area(factory) outside city that
reduce rent cost.
The business should have strong relation with
supplier.
6. Unicom
Started in 2007
Model town Humak Bazaar
Cable Network
Start-up Capital was 2,500,000
Target Market was Model town
Business Expansion to nearby areas
First two months profit was 20,000 increased to
200,000
Employees Eight
Ended on Jan 30,2014
8. Causes of Unicom Failure
Lack of Marketing Skills
Poor Management
High Licensing Fee
Lack of I.T usage
No Accountability
No Planning
Low Response to Complains
No proper fee collection
Banned Channels
9. Suggestions
Complain Cell
Outsource Marketing
Employee salary on best effort system
Innovation (Ad facility, New Channels)
Fee Collection
10. Coal
Started in 2003
Partnership
Raw Material from Chakwal
Customers was Brick Makers
Profit was Rs.5000 per Truck
11. Causes of Coal Failure
High Transport Cost
Deceiving Partners
High Decency
Competition
Suggestions
Agreement
Divided Work
Cross Check
Money Collector employee
12. Comparison Between Savour Food &
Business Failures
1. Provide Quality food to
customer
2. Innovation in products
3. Less dependency on
employee
4. Table vise duties of
employees
5. High quality management
6. Strong supplier relation
1. No quality provided to
customers
2. No innovation
3. Highly dependent on
employees
4. No duties described and
schedule
5. Poor management
(Stealing of Lattened)
6. No strong relations only
one supplier.