CASCADE, literally means a process whereby something, typically information or knowledge, is successfully passed on. Hence, aptly named, the Annual Commerce Fest of Gargi College strives towards achieving this cascading effect as much as possible. We participated in Cascade 2018 for HR-PR event and presented the following presentation This presentation provides solutions to various HR and PR problems faced in present day scenario.

1. ROUND 1
PEOPLE’S PERSON
BY- THE THINKERS
GARGI COLLEGE
B.COM (HONS)
1ST YEAR

2. CASCADE 2018

3. CASE STUDY

4. CASE STUDY
Quench-O-Thirst a leading soft drink company has undergone a severe damage.
The soft drink was declared to be unhealthy and hazardous for consumption by the Food Drug Administrationduetotheuseofhighconcentrationofbenzene
andotherchemicalcontents. Asaresult, thesoftdrinkwasbannedbythegovernment. Thecompany sufferedalotforitssalesandrevenueasthe decisiondirectly
affectedtheproduction,Quench-O-Thirstownednearly80%ofthemarketshareinthesoft drinksegmentandjustatthesnapofafingeritssharewasreducedtoalmost
nullity.Afterthecompanywas foundguilty,itsemployeesdidn’treceivetheirsalariesfortwomonths andalsotheynolongerwantedto work with a company having a
tarnished image in public’s eye.
TheCompanystrives tobringtheitsbrandimageandreputationbackontrackandthusQUENCHOTHIRST comesoutwithanewproductwhichishealthyandnon-
hazardousandtestedbyFDAandthelegal authoritiesbut,duetothepreviousdamagetothecompany,peoplehavelostallthetrustanditsemployees were still not
willing to work with the company.
Asthe PR Head how will you improve the tarnished image of the company in the public’s eye and as the
HR head how will you resolve the problem of your employees.

5. RULES
 Number of participants - 2 in each team.
 Participation in team is mandatory.
 Cross-college teams are allowed.
 Any assumptions made, should be clearly stated in the solution.
 ThesolutioncanbeintheformofaPowerPointPresentation(maximum5slides) oraWord document (1000 words).
 The team should send their solution to hrpr.cascade18@gmail.com
 Subject of the mail should be SUBMISSION FOR PEOPLE’S PERSON ROUND 1
 The name of the file should be TeamName_College_Course_Year.
 Deadline for submission of entries is 12:00 am, 14th October, 2018. No late entries will be allowed.

6. JUDGEMENTCRITERIA
 Content and correct analysis of the case.
 Innovative and creative ideas.
 Strategies presented as a PR or HR head.
 A proper conclusion to the solution
For any queries, reach us at hrpr.cascade18@gmail.com or can contact us:
Nidhi Priya-8447942893 Kritika Baluja-8130716730 Pratistha-8800840256

7. SOLUTIONS

8. ● SHOWING THE ACTUAL REALITY AND INSIGHTS OF THE THINGS ; one of the necessary thing to do is to show
people the actual reality and insight of the situation. It is important to tell people the reality of the situation and
make sure that no false accusations and charges are spread against our company .
● APOLOGIZING AND SHOWING THE CHANGE TO PEOPLE; we at quench-o-thirst accept our mistake and thus
publicly apologize to our beloved customers all over the country and promise to change and take actions against
the plant where this faulty product was made and the people whose carelessness caused this issue.
● HUGE ADVERTISEMENT CAMPAIGNS; we need huge advertisement campaigns focusing on how other countries
have accepted Quench-O-Thirst( USA, Canada,Singapore)
● PUTTING FORTH MORE RIGOROUS TESTING
● PROMISE; if in the future , we find that a particular batch is u safe(due to any reason), pulling it out of the market
immediately and letting people know about this.
● OPEN CHALLENGE; if any of our claims turn out to be false or in future any mistake or fault has been found in our
product we assure to take full responsibility of our mistake and compensate all those who were harmed because
of us.
Solutions As A PR Manager

9. ● BRAND ENDORSER; associate a famous personality like an actor or any famous sports person and use they as the
brand ambassador of the drink . This will not only help attract people but also help us increase our credibility in the eyes
of the people and target market.
● DEALS AND COUPONS; cashback deals and other such coupons ideas also attract many customers and thus will
enhance in increasing the sales of our product on this competitive market.
● CONNECT WITH PEOPLES EMOTIONS ; the ad campaign should be as such which attracts and connects with people
and their emotions like something related to their day to day life and not something supernatural and fictitious.
Solutions As A PR Manager

10. Solutions As The HR Head
● ATTRACTING EMPLOYEES; reducing paid and unpaid overtimes and convincing them about bonus and other benefits
in future
● REDUCE BONUS OF TOP MANAGEMENT
● COMMUNICATION IS THE KEY; ask the board of directors to personally ask employees for help and assure them that
their salaris will be paid
● CUT IN WORKING HOURS
● RECOGNIZE SACRIFICE AND EMPHASIZE ON THE NEED OF COOPERATION
● MORE INPUTS
● INSTALLMENTS PAY ; to assure employees that with the launch of the new products they will be paid completely along
with other benefits and bonuses
● PAY PHASE WISE
● TO PAY BY TAKING LOANS
● ‘ANONYMOUS’ COMPLAINT MECHANISM
● REDUCE SALARY OF TOP PAID EMPLOYEES AND thus pay the lower income group.
● ASKING FOR COOPERATION NOT INDIVIDUALISM

11. Solutions As The HR Head
● FOLLOWING PATERNALISTIC STYLE OF MANAGEMENT; this is an approach that involves a dominant authority
figure who acts as a patriarch and treats employees and as though they are members of a large , extended family.
● BELIEVING IN EMPLOYEES; give the task to current workers instead of outsourcing it by giving it to outside agencies ,
this will not only help us cut down on expenditure but also keep the current workers associated and busy .
● NEED TO INCULCATE TRUST MECHANISM , LISTENING MECHANISM AND TRANSPARENCY between employees
and management.
● RECRUITING OR HIRING A NEW MANAGERIAL AUTHORITY; this new manager will be more competent and
capable than the previous one and thus employees will have more faith on him. Also he can develop a feeling of
MUTUAL UNDERSTANDING and thus help in developing the trust of employees by starting afresh.
● CONFRONT HARD ISSUES IN A TIMELY FASHION; if an employee has excessive absences or spends work time
wandering around, it is important to confront the employee about these issues. Other employees will trust you more.
● PROTECT THE INTEREST OF ALL EMPLOYEES IN A WORKGROUP; do not talk about absent employees , nor allow
others to place blame, call names, or point fingers. Employees learn to trust when they know that their names are not
being taken in vain.

12. Other Things That Can Be Incorporated
● Communicate openly and honestly with employees during crisis.
● In a crisis you should ask for assistance, don't just expect it.
● Don’t hide the bad news from the employees . your credibility and trust will be enhanced with employees if you’re
forthright and honest about the company’s blemishes as well as its accolades
● Keep employees updated and informed. It’s important to keep employees current through a regular stream of
communications , which can be done by a staff memo, letters sent to the home, newsletter articles, an employee
video,staff or group meetings , and special voice mail or email messages.