Howard Go of Mochibits on Opportunities in Mobile development in Philippines at DevCon Summit 2013 #MobileDevNBeyond

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This document summarizes opportunities and challenges in mobile development in the Philippines. It notes that while the market was once large, opportunities are now smaller due to increased competition from developers globally. Independent developers need to work hard to market their apps effectively and focus on retention to keep users engaged. Researching what works for other successful apps is important. While opportunities still exist, the mobile market is becoming more saturated so developers must act urgently to succeed.

Career Technology Entertainment & Humor

Opportunities in
Mobile Development
in the Philippines
DevCon Summit 2013

Howard Go
@HowardDyGo
http://www.MochiBits.com

Why am I giving this
talk?
•

•

My answer to my mother, two years ago
•
It’s a huge, huge market
•
No worries
•
Indies can and should help each other
•
My advocacy
My answer to you, today
•
The slice for us is much smaller now
•
There is urgency
•
Indies should help each other
•
Still my advocacy

The Situation

A note on zombie apps (not the fad)...

Some Choices
•
•
•
•

Get yourself employed (Php20k to 100k)
Sell your skills (Php5k to USD25k)
Make your own apps (USD0 to ???)
Do all three…

If you choose to make your own apps,
be aware of the following…

Stand on the Shoulders
of Giants
•
•

More sources giving advice
Engines/frameworks to code faster

In the meantime,
here are some ideas I’d like to share…

Marketing Matters…
•

•

More…
•
Making it harder for new developers
•
And for existing small ones as well
And less…
•
Because it doesn’t affect long tails
•
Because something else matters more

This is is from Annie, November 2013
This from App Annie, September 2012

Retention is Required
•

•

Not why will they use your app…
•
But why will they play it again
•
And again
Influencing player behavior
•
Not just with gameplay but content
•
Levels that push, rewards that pull

Research is Rewarding
•

•

Your idea is not a unique snowflake
•
Find out what is out there
•
Improve, but also imitate
Understanding success and failure
•
Games you love, games you respect
•
Core loop, monetization, retention

Final Words
•

•

There is still opportunity
•
To develop for others
•
To develop for yourself
But it will get harder
•
Because the market is saturated
•
Because the users want an upgrade

So what are you waiting for?

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一模一样【微信：A575476】【布拉德福德大学毕业证（bradford毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

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Howard Go of Mochibits on Opportunities in Mobile development in Philippines at DevCon Summit 2013 #MobileDevNBeyond

1. Opportunities in Mobile Development in the Philippines DevCon Summit 2013 Howard Go @HowardDyGo http://www.MochiBits.com

2. Why am I giving this talk? • • My answer to my mother, two years ago • It’s a huge, huge market • No worries • Indies can and should help each other • My advocacy My answer to you, today • The slice for us is much smaller now • There is urgency • Indies should help each other • Still my advocacy

3. The Situation A note on zombie apps (not the fad)...

4. Some Choices • • • • Get yourself employed (Php20k to 100k) Sell your skills (Php5k to USD25k) Make your own apps (USD0 to ???) Do all three… If you choose to make your own apps, be aware of the following…

5. Stand on the Shoulders of Giants • • More sources giving advice Engines/frameworks to code faster In the meantime, here are some ideas I’d like to share…

7. Marketing Matters… • • More… • Making it harder for new developers • And for existing small ones as well And less… • Because it doesn’t affect long tails • Because something else matters more

8. This is is from Annie, November 2013 This from App Annie, September 2012

9. Retention is Required • • Not why will they use your app… • But why will they play it again • And again Influencing player behavior • Not just with gameplay but content • Levels that push, rewards that pull

10.

11. Research is Rewarding • • Your idea is not a unique snowflake • Find out what is out there • Improve, but also imitate Understanding success and failure • Games you love, games you respect • Core loop, monetization, retention

12. Final Words • • There is still opportunity • To develop for others • To develop for yourself But it will get harder • Because the market is saturated • Because the users want an upgrade So what are you waiting for?

13. Open Forum

Howard Go of Mochibits on Opportunities in Mobile development in Philippines at DevCon Summit 2013 #MobileDevNBeyond

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