Howard Davidson Arlington MA - The Hartford Gives Businesses a Dance Break Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. The Hartford Gives Businesses a
Dance Break
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. The Hartford is giving small businesses
a dance break with its snappy “Play
On: Office Dance” campaign.
Slide By :- Howard Davidson Arlington MA

3. The Hartford fulfills the insurance
needs of over a million small
businesses. Now they’re breaking the
monotony of office life by giving their
online workers a dance break. While it
is pretty catchy, albeit not as viral at
Pharrell Williams’ “Happy,” the video
shows a variety of workers shaking
their asses off in what one might call
dance moves. Pretty fun for an old
school insurance agency.
Slide By :- Howard Davidson Arlington MA

4. The ad is a rather interesting diversion for a few
minutes. Think of it as the YouTube version of a
“Choose Your Own Adventure” novel
(remember those?). There are six genres of
music and three rooms in the office to click
through. The workers’ goofy dance moves are
certainly entertaining. After all, who doesn’t like
to laugh at others who have bad dance moves?
As soon as each segment ends, the employees
go back to their routines and of course a link to
The Hartford’s small-business landing page
appears.
Slide By :- Howard Davidson Arlington MA

5. While the video is admittedly enjoyable,
the novelty wears off after a couple
minutes. The Hartford says they “expect
to see a lot of sharing and interaction”
with this ad. While I like the video, I
certainly didn’t feel the need to Tweet
about it or email it to friends. I’m not
sure how many people will.
Slide By :- Howard Davidson Arlington MA

6. The Hartford as a brand is committed to
helping their commercial customers be
prepared, feel protected and ultimately
prevail when the unexpected happens,
so they can Play On. Well, that’s the
jargon that’s on the company’s press
release. So of course it’s the truth, right?
All told, I’m of two minds regarding this
campaign. On one hand, I can’t deny that
the spot itself is pretty engaging.
Slide By :- Howard Davidson Arlington MA

7. On the other, I wonder how many click-throughs
they’ll actually get to The
Hartford’s small-business homepage – even
if the video does prove popular on social
media. Regardless, The Hartford and
Rodgers Townsend will get a lot of “did you
see that’s” from this campaign.
Slide By :- Howard Davidson Arlington MA