Running your own business as a web developer — whether you’ve got a team of developers or are freelancing — you will be faced with the challenge of bringing in a steady stream of revenue. Building profitable business with consistent cash flow takes work, regardless of how talented at web development you or your agency may be. Smoothing out the ebbs and flows of an erratic revenue stream requires building relationships within your own web development circles and beyond. It requires interacting with a greater network of web designers, print designers, marketing firms and creative agencies — anyone who might be able to refer work your way. In the twelve years we’ve been doing web development at Pelago we’ve learned a thing or two about forging profitable business relationships.