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How we
read when
Craig Saila | Twitter: @saila
#CMPTO | October 21, 2013
Scarcity
Scarcity
Speed
Scarcity
+

Speed
The news you need
when you want it
The news you need
when you want it
Desktop web
Mobile web
Mobile web is strong
with shareable
content
iPhone app
Alerts keep loyal readers
engaged by providing an
essential service
iPad app
tl;dr?
“How BlackBerry blew it: The inside story”
7,000 words
•805,000+ reads in 22 days
•34% reads happened 3 days
after the story was published
•

20%

17%

57%
Internal
Direct
Referral
Social
Search

5%
2%
1.6 million
daily readers of The Globe’s content*

*Combines weekday newspaper readers and ComScore web visitors
For one-third of
Globe Unlimited subscribers
The Globe and Mail
is not a printed newspaper
Scarcity
+

Speed
Availability
+

Service
Thank you
Thoughts? Let’s talk more: @saila

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