How to Write Letters that Sell: Copywriting Techniques for Achieving Success through Direct Mail and Emails
A step by step guide to copywriting that sells, in letters, mails and web pages. How do you make someone open a letter or email, read its content and send you an order? How to write copy that sells ? This book provides the step-by-step guide for making more money with more orders. It is salesmanship in print : grab attention and make an instant sale. How to Write Letters that Sell is for everyone in direct mail and email marketing. It shows you how to write letters that are so compelling and so convincing that people hundreds of miles away will immediately want your product and be persuaded to give you their money in exchange for your product.
El documento describe las características de tres tipos comunes de cucarachas: la cucaracha alemana, la americana y la negra. Explica que las cucarachas pueden transmitir enfermedades y contaminar alimentos. También proporciona detalles sobre los hábitos de las cucarachas y los métodos para controlar las plagas de cucarachas, incluido el uso de insecticidas profesionales.
El ciclo de vida de las ranas comienza con huevos que eclosionan en renacuajos acuáticos sin extremidades. Los renacuajos se alimentan inicialmente de plantas y luego se vuelven omnívoros, y respiran a través de branquias. Tras el crecimiento y desarrollo de extremidades y pulmones, los renacuajos experimentan una metamorfosis en la que pueden salir del agua como ranas terrestres.
El documento proporciona información sobre toallas higiénicas de la marca Airiz, incluyendo sus beneficios para la salud, como aumentar la inmunidad y eliminar malos olores. Explica cómo comprobar su alta calidad a través de pruebas con el empaque, sensación al tacto, absorción de agua y permeabilidad al aire. También describe los diferentes tipos de toallas como protectores diarios, toallas de día y de noche, y un paquete que incluye varios productos. El objetivo es promover las vent
The document provides guidance on building an online presence and brand for a home-based business. It discusses developing an understanding of clients, creating educational social media content, and organizing content on Trello boards. The goal is to build a network of 100 "true fans" by targeting people who need the business's services and inviting them to a private Facebook group for community building. The next steps outlined are to define product and pricing structures.
Strike while the iron's hot – International Ecommerce dayGetResponse
How to rock the post-purchase marketing communication to sell more and keep customer for longer? International Ecommerce Day presentation from Michal Leszczynski, Content Marketing Manager at GetResponse for Omniconvert
How to rock your post purchase marketing communication to sell moreValentin Radu
How to rock the post-purchase marketing communication to sell more and keep customer for longer? Omniconvert's International Ecommerce Day 2017, presentation from Michal Leszczynski, Content Marketing Manager at GetResponse.
Scale your product to the first 50 customersJofin Joseph
This document discusses strategies for scaling up a product after achieving product-market fit focusing on B2B startups with less than $1M in funding. It recommends initially focusing on low-cost marketing tactics like PR, product forums, directories, blogs and social media to build an initial customer list. It also stresses the importance of inside sales by setting up a sales team to build prospects and consistently follow up. Overall, the key message is that the product should sell itself and these early strategies aim to get the first 50 paying customers while conserving limited funds until traction and revenue grow.
This is a copy of my presentation from the BROKER ROADSHOW 2015. The theme was "Creating Bulletproof Brokers" and we certainly covered a lot of ground in a short time. I have absolutely no doubt that if you follow by recommendations you will become a Bulletproof Broker - and all of the wonderful things that this can do for you.
El documento describe las características de tres tipos comunes de cucarachas: la cucaracha alemana, la americana y la negra. Explica que las cucarachas pueden transmitir enfermedades y contaminar alimentos. También proporciona detalles sobre los hábitos de las cucarachas y los métodos para controlar las plagas de cucarachas, incluido el uso de insecticidas profesionales.
El ciclo de vida de las ranas comienza con huevos que eclosionan en renacuajos acuáticos sin extremidades. Los renacuajos se alimentan inicialmente de plantas y luego se vuelven omnívoros, y respiran a través de branquias. Tras el crecimiento y desarrollo de extremidades y pulmones, los renacuajos experimentan una metamorfosis en la que pueden salir del agua como ranas terrestres.
El documento proporciona información sobre toallas higiénicas de la marca Airiz, incluyendo sus beneficios para la salud, como aumentar la inmunidad y eliminar malos olores. Explica cómo comprobar su alta calidad a través de pruebas con el empaque, sensación al tacto, absorción de agua y permeabilidad al aire. También describe los diferentes tipos de toallas como protectores diarios, toallas de día y de noche, y un paquete que incluye varios productos. El objetivo es promover las vent
The document provides guidance on building an online presence and brand for a home-based business. It discusses developing an understanding of clients, creating educational social media content, and organizing content on Trello boards. The goal is to build a network of 100 "true fans" by targeting people who need the business's services and inviting them to a private Facebook group for community building. The next steps outlined are to define product and pricing structures.
Strike while the iron's hot – International Ecommerce dayGetResponse
How to rock the post-purchase marketing communication to sell more and keep customer for longer? International Ecommerce Day presentation from Michal Leszczynski, Content Marketing Manager at GetResponse for Omniconvert
How to rock your post purchase marketing communication to sell moreValentin Radu
How to rock the post-purchase marketing communication to sell more and keep customer for longer? Omniconvert's International Ecommerce Day 2017, presentation from Michal Leszczynski, Content Marketing Manager at GetResponse.
Scale your product to the first 50 customersJofin Joseph
This document discusses strategies for scaling up a product after achieving product-market fit focusing on B2B startups with less than $1M in funding. It recommends initially focusing on low-cost marketing tactics like PR, product forums, directories, blogs and social media to build an initial customer list. It also stresses the importance of inside sales by setting up a sales team to build prospects and consistently follow up. Overall, the key message is that the product should sell itself and these early strategies aim to get the first 50 paying customers while conserving limited funds until traction and revenue grow.
This is a copy of my presentation from the BROKER ROADSHOW 2015. The theme was "Creating Bulletproof Brokers" and we certainly covered a lot of ground in a short time. I have absolutely no doubt that if you follow by recommendations you will become a Bulletproof Broker - and all of the wonderful things that this can do for you.
The document outlines 9 things that must be done in internet marketing to manage the marketing funnel and increase conversion rates. It discusses 1) owning existing customers by regularly engaging with them, 2) segmenting customers and narrowing communications based on their attributes and stage in the buying process, 3) having personalized conversations with customers, 4) expanding soft conversion points to increase engagement, 5) optimizing the conversion process by removing non-essential steps, 6) avoiding unhelpful social media interactions, 7) focusing on leads from the past 72 hours, 8) using a content calendar to regularly send targeted emails, and 9) prioritizing strategic marketing over reactive tasks. The overall goal is to more effectively move site visitors through the stages of
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
This document summarizes a training on business writing. It covers 6 modules: understanding your audience, crafting clear messages, making effective emails, using push vs. pull marketing approaches, online presence, and writing concisely. The training emphasizes tailoring communication for the audience, having a clear point, and evolving with changing technologies and marketing models. It provides tips for each area and recommends keeping learning to improve writing skills.
The document discusses crossing over from an enterprise career to entrepreneurship. It outlines reasons to become an entrepreneur such as making a quick impact and being in control. Valuable enterprise skills that translate include technical expertise, understanding processes, and teamwork. Entrepreneur skills require thinking outside the box, having vision, versatility, and being comfortable making decisions with limited data. The document provides examples and tips for a successful crossover such as preserving domain expertise, understanding customers, forming a collaborative team, and fully immersing oneself in the entrepreneur ecosystem.
The document provides an overview of a venture capital pitch presentation, outlining the key points that should be covered in 5 minutes or less, including describing the company's solution, team, market opportunity, business model, progress to date, funding request amount, and use of funds.
[WEBINAR] How To Keep Your Business Momentum Up All YearContactually
If, despite your best intentions for the New Year, your phone isn’t ringing as much as you'd hoped, and you're beginning to despair -- or worse, or are beating yourself up -- STOP! Help is finally here.
This can happen to even the most enthusiastic and driven business owners. January starts off great, and then it all goes downhill from there. What if you had a comprehensive, month-by-month plan to ensure that your momentum stays high throughout 2015?
We are pleased to continue our Winter Business Bootcamp with resident marketing expert Jason Economides with even more inspiring and revenue generating strategies to keep your business plan on track. By the webinar's end, you'll have a “Done-For-You” marketing plan with something valuable to say to your customers for each month of 2015 in order to keep you top-of-mind and position yourself as the obvious choice when it comes time to do business.
[FOUNDERS WEEKEND 2015] ToutApp >> Tawheed Kader, "Fundraising as a Sales Pro...500 Startups
This document provides advice on fundraising by framing it as a sales process. It recommends identifying potential investors by researching their funds and past investments. Build relationships by asking questions and getting introductions before pitching. Develop a strong pitch deck with your vision, metrics, and financials. Treat fundraising like a sales process, with an initial pitch, deeper dives, and partner meetings over 2-8 weeks to close the deal. Have confidence in your plan and alternatives if needed, as fundraising success rates are low.
This document provides guidance on how to write an effective creative brief. It discusses that creative briefs are typically written by planners or account teams to guide creative teams. The key elements of a creative brief include the business challenge, target audience, single thought or key insight, research supporting the insight, and mandatories. An example brief from Old Spice is presented to illustrate these elements. The document concludes with 8 tips for writing great creative briefs such as knowing the audience well, using concise language, challenging assumptions, and iterating on the single thought.
Relationship capital (RC) is important for social selling success. RC is built on brand promise, behavior, and reputation. Social selling is identifying, targeting, and reaching out to prospective and existing customers through social channels like visual networks, blogs, online communities, and media sites. It is a consultative sell based on listening, conversing about customer needs, and soft selling rather than outright selling. Growing one's "klout" score by becoming known, liked, trusted, and referred is key to social selling success.
StartupYard - From Idea to Funding, and BeyondMilan Steskal
The document provides a summary of steps for successful fundraising. It outlines 9 key steps: 1) defining the problem being solved, 2) describing the solution, 3) estimating the market size, 4) obtaining customers, 5) establishing a business model, 6) outlining the go-to-market strategy, 7) identifying competitors, 8) describing the team, and 9) specifying how funds will be used. The document emphasizes validating the problem and solution with customers, being realistic about projections and needs, and treating investors as long-term partners. It also shares the founder's experience fundraising for Mentegram from Neulogy Ventures.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
The GlobalBioSquad businesswomen have been busy over the past 6 months pursuing various projects. Claire has provided sales training to clients, Delphine earned an MBA and supports clients with strategic planning and due diligence, and Celine started her own business helping two European companies expand to the UK and Europe. They continue to meet monthly to share experiences, support each other, and develop new solutions. The document then provides a recipe for building sustainable client relationships through initial outreach, setting up meetings, asking questions to learn about the client's business, and listening. It emphasizes the importance of a positive tone and smile over the phone to make a good first impression when prospecting for new clients.
The document provides tips for becoming an excellent negotiator. It recommends focusing on believing in yourself and your company, creating good rapport by making the other person feel happy, and finding out the customer's needs, wishes, passions and reasons for purchasing. It also suggests assuming risks to succeed, thinking positively, being dedicated, paying attention to customers and handling objections effectively. The overall tips emphasize preparing well, building the relationship, understanding the customer's perspective, and believing in one's ability.
Marketing Your Company By Educating Your CommunityZack Miller
Creating events, workshops and educational series to teach those in your community (or city) creates value to those who you want to do business with. The sales process is already difficult, however being an educational authority, shows those who you want to be customers that you are reliable, which gives you a better chance to get them as a customer.
Key Take-aways & Objectives:
1.) Marketing your company through educating can increase sales
2.) People trust authorities
3.) Be visible
This document provides tips for entrepreneurs pitching their business to investors. It discusses:
1. Doing research on the investors to tailor the pitch appropriately. Understanding the investors' goals, track record, and investment style.
2. Crafting a clear and simple pitch that explains the business opportunity, goals, differentiation, and risks in under 5 minutes. The pitch should be tailored to the audience.
3. Not overemphasizing the business plan, but rather focusing on assumptions, projections, profitability, and key metrics for raising the next round of funding versus growing the business.
4. Emphasizing the importance of the founding team and their ability to grow into leading the company long-term,
The document summarizes key points from various presentations at the INBOUND 2016 conference. It covers topics such as sales forecasting, developing a sales pipeline, coaching sales reps, creating a service level agreement between sales and marketing, evolving brand strategy to focus on community and empowering customers, using images and infographics in marketing, optimizing websites for conversion, and local SEO strategies.
This document provides marketing advice from Dan Kennedy. It emphasizes focusing marketing efforts on generating leads, developing the right message for your target market, and using the proper media to deliver your message. The key is to have the right message for the right market delivered through the right media. It also stresses the importance of follow up sequences through autoresponders and direct mail to convert leads into customers and increase sales. The overall message is that effective marketing requires generating quality leads and guiding them through a process to become customers.
The 7 habits of highly effective people powerful lessons in personal change b...EricWalter24
Stephen R. Covey’s The 7 Habits of Highly Effective People is the gold standard for grasping life and business.
His principle-centered approach for solving personal and professional problems gives the reader the security to accept and manage change and the knowledge to take advantage of these new opportunities.
The 7 Habits of Highly Effective People – The Snapshots Edition takes this philosophy and compresses it in a series of user friendly, clear and concise graphics.
Mindset updated edition changing the way you think to fulfil your potential...EricWalter24
Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.
More Related Content
Similar to How to write letters that sell copywriting
The document outlines 9 things that must be done in internet marketing to manage the marketing funnel and increase conversion rates. It discusses 1) owning existing customers by regularly engaging with them, 2) segmenting customers and narrowing communications based on their attributes and stage in the buying process, 3) having personalized conversations with customers, 4) expanding soft conversion points to increase engagement, 5) optimizing the conversion process by removing non-essential steps, 6) avoiding unhelpful social media interactions, 7) focusing on leads from the past 72 hours, 8) using a content calendar to regularly send targeted emails, and 9) prioritizing strategic marketing over reactive tasks. The overall goal is to more effectively move site visitors through the stages of
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
This document summarizes a training on business writing. It covers 6 modules: understanding your audience, crafting clear messages, making effective emails, using push vs. pull marketing approaches, online presence, and writing concisely. The training emphasizes tailoring communication for the audience, having a clear point, and evolving with changing technologies and marketing models. It provides tips for each area and recommends keeping learning to improve writing skills.
The document discusses crossing over from an enterprise career to entrepreneurship. It outlines reasons to become an entrepreneur such as making a quick impact and being in control. Valuable enterprise skills that translate include technical expertise, understanding processes, and teamwork. Entrepreneur skills require thinking outside the box, having vision, versatility, and being comfortable making decisions with limited data. The document provides examples and tips for a successful crossover such as preserving domain expertise, understanding customers, forming a collaborative team, and fully immersing oneself in the entrepreneur ecosystem.
The document provides an overview of a venture capital pitch presentation, outlining the key points that should be covered in 5 minutes or less, including describing the company's solution, team, market opportunity, business model, progress to date, funding request amount, and use of funds.
[WEBINAR] How To Keep Your Business Momentum Up All YearContactually
If, despite your best intentions for the New Year, your phone isn’t ringing as much as you'd hoped, and you're beginning to despair -- or worse, or are beating yourself up -- STOP! Help is finally here.
This can happen to even the most enthusiastic and driven business owners. January starts off great, and then it all goes downhill from there. What if you had a comprehensive, month-by-month plan to ensure that your momentum stays high throughout 2015?
We are pleased to continue our Winter Business Bootcamp with resident marketing expert Jason Economides with even more inspiring and revenue generating strategies to keep your business plan on track. By the webinar's end, you'll have a “Done-For-You” marketing plan with something valuable to say to your customers for each month of 2015 in order to keep you top-of-mind and position yourself as the obvious choice when it comes time to do business.
[FOUNDERS WEEKEND 2015] ToutApp >> Tawheed Kader, "Fundraising as a Sales Pro...500 Startups
This document provides advice on fundraising by framing it as a sales process. It recommends identifying potential investors by researching their funds and past investments. Build relationships by asking questions and getting introductions before pitching. Develop a strong pitch deck with your vision, metrics, and financials. Treat fundraising like a sales process, with an initial pitch, deeper dives, and partner meetings over 2-8 weeks to close the deal. Have confidence in your plan and alternatives if needed, as fundraising success rates are low.
This document provides guidance on how to write an effective creative brief. It discusses that creative briefs are typically written by planners or account teams to guide creative teams. The key elements of a creative brief include the business challenge, target audience, single thought or key insight, research supporting the insight, and mandatories. An example brief from Old Spice is presented to illustrate these elements. The document concludes with 8 tips for writing great creative briefs such as knowing the audience well, using concise language, challenging assumptions, and iterating on the single thought.
Relationship capital (RC) is important for social selling success. RC is built on brand promise, behavior, and reputation. Social selling is identifying, targeting, and reaching out to prospective and existing customers through social channels like visual networks, blogs, online communities, and media sites. It is a consultative sell based on listening, conversing about customer needs, and soft selling rather than outright selling. Growing one's "klout" score by becoming known, liked, trusted, and referred is key to social selling success.
StartupYard - From Idea to Funding, and BeyondMilan Steskal
The document provides a summary of steps for successful fundraising. It outlines 9 key steps: 1) defining the problem being solved, 2) describing the solution, 3) estimating the market size, 4) obtaining customers, 5) establishing a business model, 6) outlining the go-to-market strategy, 7) identifying competitors, 8) describing the team, and 9) specifying how funds will be used. The document emphasizes validating the problem and solution with customers, being realistic about projections and needs, and treating investors as long-term partners. It also shares the founder's experience fundraising for Mentegram from Neulogy Ventures.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
The GlobalBioSquad businesswomen have been busy over the past 6 months pursuing various projects. Claire has provided sales training to clients, Delphine earned an MBA and supports clients with strategic planning and due diligence, and Celine started her own business helping two European companies expand to the UK and Europe. They continue to meet monthly to share experiences, support each other, and develop new solutions. The document then provides a recipe for building sustainable client relationships through initial outreach, setting up meetings, asking questions to learn about the client's business, and listening. It emphasizes the importance of a positive tone and smile over the phone to make a good first impression when prospecting for new clients.
The document provides tips for becoming an excellent negotiator. It recommends focusing on believing in yourself and your company, creating good rapport by making the other person feel happy, and finding out the customer's needs, wishes, passions and reasons for purchasing. It also suggests assuming risks to succeed, thinking positively, being dedicated, paying attention to customers and handling objections effectively. The overall tips emphasize preparing well, building the relationship, understanding the customer's perspective, and believing in one's ability.
Marketing Your Company By Educating Your CommunityZack Miller
Creating events, workshops and educational series to teach those in your community (or city) creates value to those who you want to do business with. The sales process is already difficult, however being an educational authority, shows those who you want to be customers that you are reliable, which gives you a better chance to get them as a customer.
Key Take-aways & Objectives:
1.) Marketing your company through educating can increase sales
2.) People trust authorities
3.) Be visible
This document provides tips for entrepreneurs pitching their business to investors. It discusses:
1. Doing research on the investors to tailor the pitch appropriately. Understanding the investors' goals, track record, and investment style.
2. Crafting a clear and simple pitch that explains the business opportunity, goals, differentiation, and risks in under 5 minutes. The pitch should be tailored to the audience.
3. Not overemphasizing the business plan, but rather focusing on assumptions, projections, profitability, and key metrics for raising the next round of funding versus growing the business.
4. Emphasizing the importance of the founding team and their ability to grow into leading the company long-term,
The document summarizes key points from various presentations at the INBOUND 2016 conference. It covers topics such as sales forecasting, developing a sales pipeline, coaching sales reps, creating a service level agreement between sales and marketing, evolving brand strategy to focus on community and empowering customers, using images and infographics in marketing, optimizing websites for conversion, and local SEO strategies.
This document provides marketing advice from Dan Kennedy. It emphasizes focusing marketing efforts on generating leads, developing the right message for your target market, and using the proper media to deliver your message. The key is to have the right message for the right market delivered through the right media. It also stresses the importance of follow up sequences through autoresponders and direct mail to convert leads into customers and increase sales. The overall message is that effective marketing requires generating quality leads and guiding them through a process to become customers.
The 7 habits of highly effective people powerful lessons in personal change b...EricWalter24
Stephen R. Covey’s The 7 Habits of Highly Effective People is the gold standard for grasping life and business.
His principle-centered approach for solving personal and professional problems gives the reader the security to accept and manage change and the knowledge to take advantage of these new opportunities.
The 7 Habits of Highly Effective People – The Snapshots Edition takes this philosophy and compresses it in a series of user friendly, clear and concise graphics.
Mindset updated edition changing the way you think to fulfil your potential...EricWalter24
Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.
The 4 hour workweek escape 9-5, live anywhere, and join the new richEricWalter24
The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”
Rich dad poor dad what the rich teach their kids about money that the poor an...EricWalter24
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad OnesEricWalter24
No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.
Steve jobs simon & schuster (2011)-walter isaacsonEricWalter24
Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers.
At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Elon musk tesla, space x, and the quest for a fantastic futureEricWalter24
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.”
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
4. 9. SUMMARY
6. CHAPTER 2 - An easy way to get large numbers of people to respond to
your letter
1. Read it or throw it away: the decision is made in a fraction of a second
2. The only way to get the odds on your side
3. How to capture your prospects’ attention
4. How to gain the confidence of prospective clients
5. How to get clients to identify you quickly and easily
6. The secret that makes people want to read your message
7. Three types of mail - and the one to avoid
8. How to personalize your letter
9. Capture your reader’s interest immediately
10. Four objectives of your letter heading
11. Should you use a letterhead or make your letter anonymous?
12. Useful typefaces
13. Do letter headings always act as a reinforcement?
14. How can you make optimum use of this very important part of the
page (upper right-hand corner)?
15. The doorway to your letter: how to make it open automatically for
prospective clients
1. The headline
16. How to get your text read from beginning to end
17. Start with a promise
18. SUMMARY
7. CHAPTER 3 - How to come up with promises that produce the greatest
number of replies
1. Predicting the motives and needs of your target clients
2. The basis of all action: five fundamental needs
3. 1. Physiological needs
4. Base your promise on a physiological need
5. 5. 2. Need for security
6. 3. Need for love and belonging
7. 4. Need for recognition
8. 5. Need for self-realization (fulfillment)
9. Other decoding systems
8. How to get the most out of the seven deadly sins
1. How to stimulate people’s demons in order to sell
2. Now, what about you and your product?
3. SUMMARY
9. CHAPTER 4 - Your greatest enemy- and how to eliminate it
1. The astonishing results of a study of 150 successful direct mail
campaigns
2. When is the word ‘I’ important?
3. The secret of an extraordinary sales text
4. How to set up your own ‘Egometer’
1. Egometer
5. How to eliminate the enemy - once and for all
1. 1. Take any opportunity that arises to talk to all kinds of people
2. 2. Vary your readings
3. 3. Create a mental image of the people to whom you’re writing
4. 4. Get a few other people, if possible from different social,
cultural and professional backgrounds, to read your text
5. 5. Remember that when you exchange points of view with
another person, you both benefit
6. 6. During conversations, summarize what the other person has
just told you and ask if your summary is accurate
7. 7. Important! Take notes!
6. Not talking about yourself does not mean forgetting who you are!
1. 1. Let your personality express itself
2. 2. Use a narrative style
6. 3. 3. Share intimate feelings
4. 4. Find an image which corresponds to each important point in
your presentation
5. 5. Present your opinions in a positive way
7. SUMMARY
10. CHAPTER 5 - The tricks used by professionals to make your ‘headlines’
work
1. How to get an exceptional response
2. How to put a catalyst in your headline
3. 50 per cent of a letter’s success depends on the headline!
4. Why 90 per cent of amateur copywriters never get their projects off the
ground
5. How to distract your prospects from their usual preoccupations!
6. What the professionals do to make their headlines succeed
7. The Reader’s Digest formula
8. Health
9. Self-improvement
10. Children
11. Couple
12. Jobs
13. Money
14. The favorite technique of the professionals
15. The secret of best-selling books
16. The best headlines in the world!
17. How to create a successful headline with ease
18. A springboard for creating more successful headlines
19. SUMMARY
11. CHAPTER 6 - An infallible way to select your best headline
1. What can we learn from these headlines?
2. A professional technique: ‘internal promotion’
7. 3. Our answers
4. How to double the impact of your headline
5. How to create visuals that pay off
6. Why you have to test your headlines
7. Technique for selecting the best of your headlines
8. How to test a headline
9. Other ways to select your best headline
1. 1. The ‘split-run’
2. 2. The telescope test
3. 3. Classified ads
4. 4. The list
10. SUMMARY
12. CHAPTER 7 - Offers and postscripts: how to get higher sales from your
very first letter!
1. A ‘trick’ used by direct mail agencies
2. How to change the offer in your headline
3. How to find offers that produce high sales
4. Increase your returns by 20 to 30 per cent or more!
5. A professional secret - and how to get the most out of it!
6. How to write a high impact P.S.
7. How to increase sales - with just your signature!
8. SUMMARY
13. CHAPTER 8 - How to find effective ideas and arguments that sell
1. Put your most powerful idea-bank to work
2. A secret for discovering effective ideas and arguments that sell
3. How to develop your creative copywriting to its fullest
4. How top copywriters find their best ideas and sales arguments
5. Why so few people have great ideas
6. Put your right brain to work!
1. 1. Enter information
8. 7. The product itself
8. Other documents about the product
9. How to ‘brainstorm’
10. How else to channel creativity
11. The discovery matrix
12. Scenarios
13. Psychological factors
14. The power of the ‘tree’ technique
15. The most powerful method of transforming a good idea into a real
success
16. The reformulation technique
17. SUMMARY
14. CHAPTER 9 - How to keep your prospects intrigued right from the start
1. How to avoid the wastepaper basket in the first 20 seconds
2. How to tell a thrilling story
3. Ask your prospective clients a good question
4. Break some kind of news to your clients
5. Get rid of your clients’ bad memories for them
6. Sum it all up!
7. Use testimonials
8. How to develop your own technique
9. SUMMARY
15. CHAPTER 10 - How to convince people who can’t make up their minds-
and increase your sales
1. The truth is not always appropriate
2. Use expert opinions
3. What if you are targeting another business?
4. The power of the ‘lift letter’
5. How to prepare your readers for action
1. 1. Summarize the advantages of your offer
9. 2. 2. Reassure your clients
6. Getting your clients to act
7. Words that trigger an immediate action
8. Five more effective techniques for inciting clients to act
1. 1. Set an expiry date
2. 2. Set a time period
3. 3. An imminent event…
4. 4. Offer a free gift if the client responds quickly
5. 5. A list of everything the client has to lose…
9. Which technique is best?
10. Summarize the advantages
11. SUMMARY
16. CHAPTER 11 - How to keep your readers reading - from beginning to end
1. How to make all of your letter exciting
2. How to get your text read and understood, and obtain maximum results
3. How to multiply the numbers of your readers
4. The opposite of what you learned in school
5. What factors stop people from reading on?
6. The longer a sentence is, the harder it is to read
7. Present your text so that it is inviting to read
1. Version A
2. Version B
8. And since your readers are probably in a hurry…
9. How to cut a paragraph
10. Where should you cut?
1. Answer
11. Don’t be afraid of paragraphs that contain only one sentence
12. The longer your sentences, the less readers retain what they need
13. How to shorten long sentences
14. Changing the order of words in a sentence
10. 15. Influence of the spoken word
16. Long words slow reading down
17. The law of least effort
18. Eliminate ‘filter’ words
19. How to shorten words
1. 1. Find a synonym
2. 2. Replace one long word with a number of small words
20. Juggle your formats
21. Transitions
22. Which typefaces should you use?
23. How to keep your readers turning the pages
24. How do you judge the quality of your letter?
25. A final piece of advice
26. SUMMARY
17. CHAPTER 12 - Order forms, envelopes and follow-ups - all the secrets you
need to know
1. How to make your order form a success
2. Golden Rule number 1:
3. Golden Rule number 2:
4. Do not leave anything out!
5. Golden Rule number 3
6. Golden Rule number 4
7. Golden Rule number 5
8. Golden Rule number 6
9. Golden Rule number 7
10. The great secret of an exceptional response - the envelope
11. Golden Rule number 1
12. Golden Rule number 2
13. Windows: how to make them work for you
14. How to double your profits with ease!
11. 15. How to write a follow-up letter
16. Finally… a few more secrets
17. Can you get people to change their habits?
18. A few rules about human psychology
19. Back to basics - is your letter logical?
20. A final ‘trick’
21. SUMMARY
18. CHAPTER 13 — Troubleshooting and testing
1. How to give your mailing a sense of unity
2. The simpler the message, the better it will be understood
3. Checklist: important points covered so far
1. Advantages
2. Curiosity
3. Unity
4. Assurance
5. The offer
6. Conclusion
7. Hurry
8. Enthusiasm
9. After sales service
4. The crime you must not commit
5. How to test a single element
6. How to identify orders
1. 1. Order form codes
2. 2. The marker
7. SUMMARY
19. CHAPTER 14 - Your future in copywriting and direct sales
1. How to make your profit margin ‘take off’
2. How to become a sought-after copywriter
20. APPENDIX
27. 2. This method can be used as a complement to any other technique. For
example, it can serve as added leverage to any ongoing negotiations, or in
your campaign to persuade people.
3. It is effective over long distances: there is no need for you to go anywhere.
This makes it VERY economical and VERY easy to do.
4. You don’t need a charismatic personality, or nerves of steel, or a poker
player’s ability to bluff opponents out. If you’re a shy person, or if you have
trouble expressing yourself in front of other people, you can still use this
method as effectively as Lee Iacocca or the president of the United States!
This method, which allows you to sell, negotiate, convince people and obtain
what you want, faster and more easily than you thought possible (from family,
friends, suppliers, tax inspectors, judges, your boss, sales reps of all kinds etc.),
was originally developed by some of the great names in advertising: names like
Ogilvy, Hopkins and Caples. Add to these the knowledge and expertise of
specialists in human psychology and psycho-sociology, and years of research,
experiments and on-site testing costing millions of pounds, and you have the
most effective, sane and gentle means of persuasion available to anyone,
anywhere in the world.
We’re not going to try to teach you how to manipulate people and get them to
do things against their will. Not at all. On the contrary, what we’re trying to do is
teach you how to understand people better, and also how to like people more, so
that you can offer them a valuable service, be of use to them AND attain your
own objectives, all at the same time. You can do all this, even though your
personal objectives are very, very ambitious. So what’s the method called? It’s
called copywriting.
That’s right - copywriting, which literally means writing a model text that is
subsequently copied. Because, very often, original texts are brought up to date,
improved, adjusted etc. Or if they don’t need to be updated, only the ‘key’
30. 6th $ 64 160
7th $ 128 320
8th $ 256 640
9th $ 512 1,280
10th $ 1,024 2,560
11th $ 2,048 5,120
12th $ 4,096 10,240
13th $ 8,192 20,480
14th $16,384 40,960
15th $32,768 81,920
16th $65,536 163,840
17th $131,072 327,680
18th $262,144 655,360
19th $524,288 1,310,720
20th $1,048,576 2,621,440
‘But,’ you may object, ‘at the rate of one mailing a month, using the same
letter 20 times would take over a year and a half.’
Well, there’s nothing to prevent you, commercially, legally or financially
speaking, from sending out a mailing once a week. At that rate, it would only
take you five months to make your first million.
Also, you’re not obliged to invest only $1 at the start. If your initial
investment is $5, you’d only need 19 mailings to reach your goal.
It’s always technically and financially better to send out the largest number of
letters you can: doing this substantially improves the cost/ return ratio for each
letter sent (we’ll be talking more about this later on).