How to WOW with your packaging and branding

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This document discusses how to effectively use packaging and branding to promote a business. It recommends that packaging be consistently branded to bolster the brand and continue telling a product's story. Proper packaging is also described as being the first impression and acting as a product itself. The document emphasizes stress testing packaging designs through several iterations to ensure quality and market fit while also standing out from competitors with memorable designs.

Business

How to WOW with your packaging and branding

Hello
Phil Thomas
Product Designer
Toby Hextall
Head of Product Design

Our mission
is to help people build
a brilliantly designed
professional world they’re
really proud of – and have
a little fun along the way

Top tips..
•  Stress test
•  Iterations
•  Know your market
•  Stand out
•  Less is sometimes more

We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own. We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/ In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/ Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments! Some links to read more about building a memorable brand: - Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/ - Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf - Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/ - The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains

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