"Scalability within product design" by Toby Hextall, Head of Product Design @ MOO
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Toby Hextall, Head of Product Design @ MOO. Toby will share is own experience about scalability within product design: • Creating a great customer journey between the digital world and the physical product. • Opportunities and Challenges of designing for a rapidly growing business. • The importance of being agile and planning for the future.
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"Scalability within product design" by Toby Hextall, Head of Product Design @ MOO
- 1. Scalability within Product Design
- 2. Meet MOO Hello, we’re MOO – an online print and design company. We love great design and believe it can work wonders for every business, no matter their size. That’s why we make it simple for our customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors.
- 3. MOO’s vision is of all businesses, big and small, looking their best
- 4. 350 employees in 6 offices Customers in over 150 countries 100million BC
- 5. The team: 5 Felix Ackermann Senior Product Designer Toby Hextall Head of Product Design Phil Thomas Senior Product Designer
- 6. Make the journey simple
- 7. moo.com
- 10. Delivered in beautiful packaging
- 12. MOO is an online retailer
- 13. We all love to receive a package…
- 15. We go the extra mile… Us Them
- 16. Award winning customer service team!
- 17. Don’t neglect the customer at any stage of the journey
- 18. Happy Customer = A scalable Business
- 19. 3 Stories
- 20. 1.TheTopcard
- 21. Design for the Future
- 22. Simple and Clear
- 23. 3,500 orders a day
- 24. 125 orders get the guillotine…
- 26. Production Line
- 27. Order Details
- 28. Future proofed for growth
- 29. Messaging on the back, adds the element of fun
- 30. Design for the Future
- 31. 2.The 200 Pack
- 34. A 200 pack with origami insert
- 35. 20 touch points to assemble
- 36. Ideal for lower quantities
- 37. Forecasted Nearly 1 million 200 pack this year alone…
- 38. Growing pains…
- 39. Pulp inserts
- 40. Touch points reduce to 1
- 42. 1 tray holds 3 products
- 43. Production Efficiency Cost Savings Beautiful presentation
- 45. 3. Paper +
- 46. Explore the wider ocean
- 47. Launch of Paper+
- 48. Embedded paper
- 49. A new box
- 50. It’s all about the platform
- 54. Engage the community – World’s First NFC Album
- 55. Explore the wider ocean
- 56. Design for the Future Imagine it better Explore the wider ocean
- 57. Most importantly…. Have Fun!
- 58. Thank you