We will show you how to use YouTube as a powerful tool for boosting your website sales. You will learn how to 1. Create an attractive YouTube channel 2. Grow your audience consistently 3. Drive more visitors to your website

1. How to Use YouTube
to Create a Loyal Fan
Base and Sell More
Courses

2. Takeaways for today.
HOW TO BUILD A GOOD
YOUTUBE CHANNEL.
HOW TO MAINTAIN A
CONSTANT GROWTH
RATE.
HOW TO DRIVE MORE
TRAFFIC TO YOUR
WEBSITE

3. What is
YouTube ?
Second largest search engine in
the world, with over 2 billion
monthly active users
YouTube is also a social platform
where the new generation looks to
find solutions and career building
advice
YouTube can help you generate
more traffic, leads, and sales for
your online course

4. How is YouTube ?
0
0.5
1
1.5
2
2.5
3
2010 2011 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Viewers
Premium users Non Premium users
0 50 100 150 200 250 300 350 400 450 500
India
United States
Indonesia
Brazil
Russia
Japan
Mexico
Germany
Pakistan
Vietnam
Viewers (in million)

6. How to YouTube
?
Identify target audience
Provide key messaging
Build overall brand
personality

7. Steps to build a strong
presence on YouTube
• Start with keyword research
• Create content that aligns with your USP
• Speak in a friendly, conversational tone
• Tell short stories that resonate with your
audience
• Opt for a unified, branded look
• Nurture relationships with subscribers
• Measure your results

8. Keyword
research
Use tools like Google Keyword
planner, YouTube Analytics, Tube
budy, Ubersuggest etc
Find relevant keywords for your
topic and niche
Optimise content for easy
discoverability of your students
Use relevant keywords in Video title,
description, tags, closed captions
and transcripts

9. Keyword planners
Ubersuggest Google keyword planner

10. Create content
that aligns with
your
USP/subject of
expertise
Find your USP
Create content aligning to your USP
Define your style
Focus on quality

11. Click here for to watch video
Example for creating content that aligns to
your USP

12. Points to note
• Introduction to style of
teaching
• CTA to subscribe channel.
• Talking about current
subscibers.
• Inculcating memes.
• Inculcating images.

13. Speak in a friendly,
conversational tone
• Authentic and relatable content
• Personalised conversations
• Inject humour and other emotions
• Build trust
• Let the students know what they are signing
up for
• Be yourself

14. Example for creating content that is
friendly
Click here for to watch video

15. Resonating points
Friendly
behaviour.
Breaking down the
question to avoid
intimidation.
Generating trust.
Comfortable
speed.

16. Tell short stories that
resonate with your audience
• Powerful mode of communication
• Stories define teacher
• Natural form of building trust
• Inspires students
• Keeps classes lively
• Build brand identity
• Use tools like Canva, Looka, etc
• Work on thumbnails, channel display picture and banner
• Work on regularity in terms of content delivery

17. Example for creating content that narrates
a story
Click here for to watch video

18. Pros
• A good story telling format.
• Introduction to characters.
• Presence of callback.
• CTA to generate more
traffic

19. Nurture relationships
with subscribers
• Interact with students
• Use the comments, like and share features
• Plug your website
• Build a good ORM structure
• Try removing negative and troll comments
trolls
• Add CTAs at relevant places

20. Organic interaction

21. Measure your results
TRY TO MEASURE
ANALYTICS
KEEP MAKING
REGULAR CHANGES

22. YouTube analytics