We present you easy to implement tips on how to use Valentine's Day to raise your brand awareness.

1. How to leverage your brand using
social media
Aleksandra Prejs
Marketing Specialist
Sotrender

2. Lovely topic for brands
One of the biggest social media events
during the year
Great opportunity to raise your brand
awareness

5. Choose the right target group
Majority of Facebook users in the USA and
the UK is in some kind of relationship
Try to engage also singles

8. Brands most active right before and on Valentine’s
Day: clothing, liquers, hotels & spa, art & culture
Clothing brands start paid promotion the earliest
Art & culture brands concentrate on communication
during Valentine’s Day
Hotels & spa brands most active 1-2 days before
February 14th

9. Have an idea what to do and which platform to
choose
Know how to adjust the topic to the real image
of your brand
Carefully choose the right target group to
engage
Use right and relevant hashtags

14. We will help you improve the results for
Social media analytics & actionable tips

15. Tailored recommendations
Fast & easy reporting
Advanced analytics
Competitors tracking
Workflow management

16. Read more on our blog:
http://blog.sotrender.com/2015/02/valentines-day-
on-social-media/
Please share it!