How to use the digital environment to spread your message fast and wide by Toma Grozavescu

2. Toma Grozăvescu
Founder & Growth Hacker
toma@smarters.ro
/toma.grozavescu
/in/tomagrozavescu
/toma.grozavescu

3. I must have been a very annoying kid...
“Why?”
“How?”
“What?”

4. What is it made of?

5. Growth Hacking Marketing

6. Every entreprener’s dream: “Going
viral!”

8. Tip #1: Understand the science of
virality

9. Virality doesn’t just happen or not.
There is a science behind it. Sort of.

11. Just kidding :)

12. It seems important to get people to
share our message.
But how do we do it?

13. There are plenty of ways to do that:
#1 Make it easy for them to share your message.

14. Simple things like:
● Visible share buttons on our website;

16. There are plenty of ways to do that:
#2 Ask them to share your message.
Ask for shares on your website, in your social media posts,
or, ideally, include it in the campaign/product.

18. Tech companies do the same

19. Tip#2: Not all shares are equal

23. You don’t need the biggest stars to
share your message.
● Start with micro influencers (people with 5-25.000
followers on social media);
● Start searching manually (hashtags, ask your audience);
● Use tools;

24. Tip#3: Go where your audience is

25. Look mom, I am on TV!

26. Our double personality.

27. Go on...
● Instagram if your audience is 16-25;
● Reddit if it’s geeky;
● Newspapers and TV if above 35;
● Facebook… everyone is on Facebook;
See what works for your country/organization/audience.

28. Tip #4: Adapt your message to the
platform and the audience

29. Let’s do a quick exercise:
● You are in highschool again, 11th grade;
● You have to write an article for your highschool’s
newspaper, which is read by other pupils;
● What would be the title of your article?

30. Next week, all the pupils from your high school will go in a
nearby city to participate at a seminary about Romania and the
EU.
Among the speakers will be Jon Snow, the President of the EU, 2
romanians working in Brussels and other respected specialists
in the field.
The event will take place at the Contemporary Art Museum,
between 10:00-14:00. The buses will be leaving at 9:00 from the
front of the high school.
This event is part of a series of national events whose purpose
is to promote the impact that the EU has had on Romania since
2007.

31. „We are not like most companies.”
Most companies.

32. What everyone wants to talk about:
Themselves!

33. Adapt your message to the platform
Facebook: video + specific interest targeting;
Instagram: hashtags;
Twitter: hashtags;
YouTube: pattern interruptions;

34. Tip #5: Include something
unexpected

35. “A normal day in Timisoara…”

36. Tip #6: Use emotions

38. Tip #7: Use stories

39. Throughout our history
Stories have been the most efficient way to carry on
messages.
Few things capture our attention as stories do.

41. Tell the story of...
One person that you helped…
One family whose life you changed…
One member of your team...

42. Instead of an ending

43. Remember that you also need a
budget;

44. Read these books:

45. Looking forward to chat with you
during the breaks! :)