Personal Branding: SlideShare is one of the most valuable social media platforms for personal branding - when used correctly. Follow these three steps to building a stellar SlideShare.

1. Copyright 2000-2013 Reach Personal Branding,
William Arruda. All Rights Reserved.
3Steps
to a Stellar
Slideshare
Created by William Arruda
Reach Personal BrandingCopyright 2015. William Arruda/Reach
Personal Branding. All Rights Reserved.

2. KNOW
SHOW
GROW
1.
2.
3.

3. K
yourmessage
N
OW

4. Copyright 2000-2013 Reach Personal Branding,
William Arruda. All Rights Reserved.
Text
Focus
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

5. Copyright 2000-2015 Reach Personal Branding,
William Arruda. All Rights Reserved.
Be clear about what you want to say
Know your target audience
Define the value you’re offering
1. KNOW
Copyright 2015. William Arruda/Reach
Personal Branding. All Rights Reserved.

6. Be clear about what you want to say
What?
Define your theme.
Identify your top 3 points.
Repeat your theme for emphasis.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

7. Know your target audience
Know who they are.
Understand what’s
important to them.
Know where to reach them.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Who?

8. Define the value you’re offering
What do you want
them to know?
How do you want
them to feel?
What do you want them to do?
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Why?

9. S H
OWyourstyle

10. Copyright 2000-2013 Reach Personal Branding,
William Arruda. All Rights Reserved.
Captivate

11. 2. SHOW
Use fonts creatively
Add color for memorability
Use images to tell the story
Copyright 2015. William Arruda/Reach
Personal Branding. All Rights Reserved.

12. Use fonts creatively
fonts
Avoid common fonts.
Choose only 2 or 3 max! I’m
using Cholla & Verdana here.
Combine fonts for visual appeal.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

13. Add color for memorability
Go to: bit.ly/brandcolor to
identify your brand color. Use it consistently.
Avoid using all colors of the rainbow!
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

14. Use images to tell the story
Choose photos or
illustrations.
Reinforce the message.
Repeat images for emphasis.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

15. G R
OWyourfans

16. Copyright 2000-2013 Reach Personal Branding,
William Arruda. All Rights Reserved.
Attract
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

17. 3. GROW
Make it easy to find
Share it on LinkedIn
Direct people to you
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

18. “keywords”
Include keywords
in the filename.
Add keywords to
the description and tags.
Repeat keywords multiple
times in the presentation.
Make it easy to find
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

19. Add it to your
activity feed.
Share it with all
relevant groups.
Include it in a LinkedIn
long-form publishing post.
Share it on LinkedIn
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

20. Make it easy for
them to reach out.
Provide contact details.
Include info about you in the
copyright line on every slide.
Direct people to you
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

21. Copyright 2000-2015 Reach Personal Branding,
William Arruda. All Rights Reserved.
williamarruda(at)reachcc.com
@williamarruda
linkedin.com/in/williamarruda
youtube.com/williamarrudareach
www.williamarruda.com
www.forbes.com/sites/williamarruda
www.slideshare.net/williamarruda
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