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Ditches dares and dos

Personal branding provides the sense of stability, empowerment, value-creation, and recognition critical to success in an increasingly volatile marketplace, and Ditch. Dare. Do! is the definitive (and irreverent) career and corporate success guide for defining, aligning, and living the power of brand! Ditch. Dare. Do! challenges long-held assumptions and habits, daring you with a ditch — a mindset that must be shattered, a dare — a challenge to up your game, or a do — a critical action you must accomplish to ensure success. Take on these challenges to advance your career, support the corporate brand, and deliver greater value to your team and your company. Here are some of William Arruda and Deb Dib's favorite ditches, dares and dos!

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Ditch. Dare. Do!are	
  	
   Dare. Do! Ditch. Dare
Ditch.
Ditch,	
  D Dare. Do! Ditch. Dare. D
tch. Dare. Do! Ditch.
and	
   Ditch.
Dare. Do!Do	
  	
   Dare. Do! Ditch. Dare. Do!
tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare.
Challenges	
   Dare. Do! Ditch. Dare
Ditch. Dare. Do! Ditch.
tch.	
  Dare. Do! Ditch. Dare. Do! Ditch. Dare. D
Excerpted from
Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do!
William Arruda
Arthur	
  Buddhold	
  	
  
Ditch. Dare. Do!
tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D
3D Personal Branding
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
for Executives
. Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
©	
  Copyright	
  2013	
  William	
  Arruda,	
  Deb	
  Dib.	
  All	
  rights	
  reserved.	
  
Ditch	
  Dare	
  and	
  Do	
  Challenges	
  
In	
  Ditch.	
  Dare.	
  Do!,	
  we	
  end	
  each	
  
snap	
  -­‐	
  a	
  snap	
  is	
  a	
  two-­‐page	
  acCon-­‐
compelling	
  vigneDe	
  -­‐	
  with	
  a	
  
challenge	
  –	
  a	
  ditch,	
  dare	
  or	
  do.	
  
	
  

Here	
  are	
  some	
  of	
  our	
  favorites	
  taken	
  
directly	
  from	
  the	
  book.	
  	
  

William	
  Arruda	
  

	
  

When	
  a	
  challenge	
  resonates	
  with	
  
you,	
  refer	
  to	
  the	
  ‘snap’	
  to	
  learn	
  
more	
  so	
  you	
  can	
  expand	
  your	
  brand	
  
and	
  increase	
  your	
  success.	
  
©Copyright	
  2013	
  William	
  Arruda,	
  Deb	
  Dib.	
  All	
  rights	
  reserved.	
  

	
  
	
  

Deb	
  Dib	
  
 
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
Accept	
  that	
  YDo! Ditch. Dare. D
OU	
  are	
  
tch.D! Do! Ditch. Dare.
Dare.
your	
  b Dare. Do! Ditch. Dare.
Dare. Do! Ditch. oss.	
  When	
  you	
   Do!
O! take	
  charge	
  oDo! our	
   Dare.
tch. Dare. Do! Ditch. Dare. f	
  y Ditch.
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
! Do! Ditch.dDare. Do!you	
   Dare. D
career	
   es<ny,	
   Ditch.
tch. Dare.
are	
  unstoppable.	
  Y Dare.
Dare. Do! Ditch. Dare. Do! Ditch.ou	
   Do!
! Do! Ditch. Dare. Do! Ditch. Dare. D
tch. Dare.
are	
  extraordinary!	
   Dare
Ditch. Dare. Do! Ditch. Dare. Do! Ditch.
William Arruda

!

. Do! Ditch. Dare. Do!	
  Ditch. Dare. Do! Ditch
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
©	
  Copyright	
  2013	
  William	
  Arruda,	
  Deb	
  Dib.	
  All	
  rights	
  reserved.	
  
 

Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
Replace	
  the	
  word	
  “fear”	
  
tch. Dare.with	
  “fabulous!”	
  GDitch. Dare. D
Do! Ditch. Dare. Do! reet	
  
Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do!
challenges	
  as	
  rich	
   Dare.
tch. Dare. Do! Ditch. Dare. Do! Ditch.
opportuni<es—fantas<c	
  
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
tch. Dare. Do!ways	
  tDare. Do! grow,	
  
new	
   Ditch. o	
  shine,	
  Ditch. Dare. D
Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do!
and	
  demonstrate	
  William Arruda
your	
  
tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D
greatness!Do! Ditch. Dare
	
  
Ditch. Dare. Do! Ditch. Dare.
. Do! Ditch. Dare. Do!	
  Ditch. Dare. Do! Ditch
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare

D!
I!
T!
C!
H!

©	
  Copyright	
  2013	
  William	
  Arruda,	
  Deb	
  Dib.	
  All	
  rights	
  reserved.	
  
 
Iden<fy	
  THE	
  strength	
  you	
  
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
tch.D! want	
  to	
  be	
  known	
  for.	
  Then	
  
Dare. Do! Ditch. Dare. Do! Ditch. Dare. D
Dare. Do! Ditch. everything	
  you	
  do	
   Do!
look	
  at	
   Dare. Do! Ditch. Dare.
O! each	
  week	
  and	
  refine	
  how	
  
tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare.
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
! you	
  dDitch.o	
  maximize	
  your	
   D
o	
  it	
  t Dare. Do! Ditch. Dare.
tch. Dare. Do!
strength.	
  You’ll	
  b Ditch. lass	
  
Dare. Do! Ditch. Dare. Do!e	
  in	
  a	
  cDare. Do!
! Do! Ditch. Dare. ou’ll	
  be	
   Dare. D
tch. Dare. by	
  yourself.	
  Y Do! Ditch.
Ditch. Dare. Do! memorable.	
   Ditch. Dare
Ditch. Dare. Do!
!
. Do! Ditch. Dare. Do! 	
  
Ditch. Dare. Do! Ditch
William Arruda

©	
  Copyright	
  2013	
  William	
  Arruda,	
  Deb	
  Dib.	
  All	
  rights	
  reserved.	
  

Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
Ditch. Dare. Do! Ditch.our	
  re<cence;	
   Dare
Dare. Do! Ditch.
Overcome	
  y
tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D
accept	
  video	
  aDitch. Dare. Do!
s	
  your	
  
Dare. Do! Ditch. Dare. Do!
friend.	
  Use	
  content	
  from	
  
tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare.
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
your	
  3D	
  brand	
  bio	
  for	
  your	
  
tch. Dare. Do! Ditch. Dare. Do!TDitch. Dare. D
video	
  bio	
  script.	
   hen	
  
Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do!
William
smile	
  and	
  get	
  in	
  front	
  Arruda
of	
  
tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D
the	
  camera.	
   Ditch. Dare
Ditch. Dare. Do! Ditch. Dare. Do!
. Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare

D!
A!
R!
E!
!

©	
  Copyright	
  2013	
  William	
  Arruda,	
  Deb	
  Dib.	
  All	
  rights	
  reserved.	
  

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Ditches dares and dos

  • 1. Ditch. Dare. Do!are     Dare. Do! Ditch. Dare Ditch. Ditch,  D Dare. Do! Ditch. Dare. D tch. Dare. Do! Ditch. and   Ditch. Dare. Do!Do     Dare. Do! Ditch. Dare. Do! tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Challenges   Dare. Do! Ditch. Dare Ditch. Dare. Do! Ditch. tch.  Dare. Do! Ditch. Dare. Do! Ditch. Dare. D Excerpted from Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! William Arruda Arthur  Buddhold     Ditch. Dare. Do! tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D 3D Personal Branding Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare for Executives . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 2. Ditch  Dare  and  Do  Challenges   In  Ditch.  Dare.  Do!,  we  end  each   snap  -­‐  a  snap  is  a  two-­‐page  acCon-­‐ compelling  vigneDe  -­‐  with  a   challenge  –  a  ditch,  dare  or  do.     Here  are  some  of  our  favorites  taken   directly  from  the  book.     William  Arruda     When  a  challenge  resonates  with   you,  refer  to  the  ‘snap’  to  learn   more  so  you  can  expand  your  brand   and  increase  your  success.   ©Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.       Deb  Dib  
  • 3.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare Accept  that  YDo! Ditch. Dare. D OU  are   tch.D! Do! Ditch. Dare. Dare. your  b Dare. Do! Ditch. Dare. Dare. Do! Ditch. oss.  When  you   Do! O! take  charge  oDo! our   Dare. tch. Dare. Do! Ditch. Dare. f  y Ditch. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ! Do! Ditch.dDare. Do!you   Dare. D career   es<ny,   Ditch. tch. Dare. are  unstoppable.  Y Dare. Dare. Do! Ditch. Dare. Do! Ditch.ou   Do! ! Do! Ditch. Dare. Do! Ditch. Dare. D tch. Dare. are  extraordinary!   Dare Ditch. Dare. Do! Ditch. Dare. Do! Ditch. William Arruda ! . Do! Ditch. Dare. Do!  Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 4.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare Replace  the  word  “fear”   tch. Dare.with  “fabulous!”  GDitch. Dare. D Do! Ditch. Dare. Do! reet   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! challenges  as  rich   Dare. tch. Dare. Do! Ditch. Dare. Do! Ditch. opportuni<es—fantas<c   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare tch. Dare. Do!ways  tDare. Do! grow,   new   Ditch. o  shine,  Ditch. Dare. D Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! and  demonstrate  William Arruda your   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D greatness!Do! Ditch. Dare   Ditch. Dare. Do! Ditch. Dare. . Do! Ditch. Dare. Do!  Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! I! T! C! H! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 5.   Iden<fy  THE  strength  you   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare tch.D! want  to  be  known  for.  Then   Dare. Do! Ditch. Dare. Do! Ditch. Dare. D Dare. Do! Ditch. everything  you  do   Do! look  at   Dare. Do! Ditch. Dare. O! each  week  and  refine  how   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ! you  dDitch.o  maximize  your   D o  it  t Dare. Do! Ditch. Dare. tch. Dare. Do! strength.  You’ll  b Ditch. lass   Dare. Do! Ditch. Dare. Do!e  in  a  cDare. Do! ! Do! Ditch. Dare. ou’ll  be   Dare. D tch. Dare. by  yourself.  Y Do! Ditch. Ditch. Dare. Do! memorable.   Ditch. Dare Ditch. Dare. Do! ! . Do! Ditch. Dare. Do!   Ditch. Dare. Do! Ditch William Arruda ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
  • 6. Ditch. Dare. Do! Ditch.our  re<cence;   Dare Dare. Do! Ditch. Overcome  y tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D accept  video  aDitch. Dare. Do! s  your   Dare. Do! Ditch. Dare. Do! friend.  Use  content  from   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare your  3D  brand  bio  for  your   tch. Dare. Do! Ditch. Dare. Do!TDitch. Dare. D video  bio  script.   hen   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! William smile  and  get  in  front  Arruda of   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D the  camera.   Ditch. Dare Ditch. Dare. Do! Ditch. Dare. Do! . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! A! R! E! ! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 7.   Ditch. Dare. Do!yDitch. Dare. Do! Ditch. Dare Rate   our  proficiency  in   tch.D! Do! Ditch. Dare. Do! Ditch. Dare. D Dare. the  skills  required  for  yDare. Do! our   Dare. Do! Ditch. Dare. Do! Ditch. O! ideal  next  role.  Make  note   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Ditch. Dare. Do! gaps.  Dare. Do! Ditch. Dare of   Ditch. Create  a   ! Do! Ditch. Dare. Do! Ditch. Dare. D tch. Dare. development  plan  to   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! ! eliminate  tDare. Do!hen  do  Dare. D hem.  T tch. Dare. Do! Ditch. Ditch. it!   Do! Ditch. Dare Ditch. Dare. Do! Ditch. Dare. !   . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch William Arruda ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
  • 8.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare Stop  wearing   Do! Ditch. D! Do! Ditch. Dare.stress  as  a  Dare. D tch. Dare. badge  of  Dare. Do! Ditch. Dare. Dare. Do! Ditch. honor!  Stop  thinking  Do! I! stress  Ditch. Dare. Do! Ditch. Dare. tch. Dare. Do! is  uncontrollable.  Yes,   Ditch. Dare. we’re  talking  to  YOU!   Do! Ditch. Dare. Do! Ditch. Dare T! Managing  sDare. Do! ood  for   D tch. Dare. Do! Ditch. tress  is  gDitch. Dare. Dare. Do! Ditch. Dare. Do! Ditch. our   Do! Dare. C! you,  Ditch.tDare. Do!nd  y Dare. D your   eams,  a tch. Dare. Do! Ditch. company.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare H!   William Arruda . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 9.   Ditch. Dare. Do! Ditch.onsistency  in   Dare Dare. Do! Ditch. Strive  for  c tch.D! Do! Ditch. Dare. Do! Ditch. Dare. D Dare. every  human  touch  point Do! Dare. Do! Ditch. Dare. Do! Ditch. Dare. O! —in  eDitch.iDare. Do! Ditch. Dare. tch. Dare. Do! very   nterac<on  you   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare have  with  others.   ! Consistency  builds  Ditch. Dare. D tch. Dare. Do! Ditch. Dare. Do! trust;   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! ! Do! Ditch.uilds  bDo! Ditch. Dare. D trust  b rands.   tch. Dare. Dare. Period.   Do! Ditch. Dare Ditch. Dare. Do! Ditch. Dare. !   . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch William Arruda ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
  • 10.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare Switch  off  the  cruise   tch. Dare. Do! Ditch. Dare.eally  look   Do! Ditch. Dare. D control.  Stop.  R Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! at  yourself.  Dare. Do! Ditch. Dare. What  are  your   tch. Dare. Do! Ditch. top  values?  Are  y Do! Ditch. Ditch. Dare. Do! Ditch. Dare.ou  living   Dare tch. Dare.them  every  day?  If  not,   Dare. D Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch.reset  and  get  oDare. Do! Dare. Do! Ditch. n   press   William Arruda tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D course!   Do! Ditch. Dare Ditch. Dare. Do! Ditch. Dare. . Do! Ditch. Dare. Do!  Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! I! T! C! H! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 11.   Ditch. Dare. Do! Ditch.onsistency  in   Dare Dare. Do! Ditch. Strive  for  c tch.D! Do! Ditch. Dare. Do! Ditch. Dare. D Dare. every  human  touch  point Do! Dare. Do! Ditch. Dare. Do! Ditch. Dare. O! —in  eDitch.iDare. Do! Ditch. Dare. tch. Dare. Do! very   nterac<on  you   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare have  with  others.   ! Consistency  builds  Ditch. Dare. D tch. Dare. Do! Ditch. Dare. Do! trust;   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! ! Do! Ditch.uilds  bDo! Ditch. Dare. D trust  b rands.   tch. Dare. Dare. Period.   Do! Ditch. Dare Ditch. Dare. Do! Ditch. Dare. !   . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch William Arruda ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
  • 12.   Live  in  the  inquiry;   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare tch. Dare. Do! Ditch. assess.  Are  your   constantly   Dare. Do! Ditch. Dare. D Dare. Do! Ditch. Dare. Do!n-­‐  or  off-­‐ Do! Ditch. Dare. surroundings  o tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. brand?  Be  bold!  Commit  to   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare making  your  office  or   Dare. D tch. Dare. Do! Ditch. Dare. Do! Ditch. workspace  energize  y Dare. Dare. Do! Ditch. Dare. Do! Ditch. ou   Do! William Arruda tch. Dare. Do!and  beef  up  your                Dare. D Ditch. Dare. Do! Ditch. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare brand.   . Do! Ditch. Dare. Do!   Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! A! R! E! ! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 13.   Be   Do! Ditch. Dare. Do! Ditch. Ditch. Dare. authen<c,  but  save  the   Dare tch.D! candids  for  your  private   Dare. D Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! Facebook  pDo! Ditch. a   Ditch. Dare. age.  Get   Dare. Do! O! Do! Ditch. Dare. Do! Ditch. Dare. tch. Dare. professionally  taken   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ! photograph  that  Do! Ditch. Dare. D reinforces   tch. Dare. Do! Ditch. Dare. your  b Dare. Seeing  your   Dare. Do! Ditch.rand.  Do! Ditch. Dare. Do! ! face  inspires  confidence  Dare. D tch. Dare. Do! Ditch. Dare. Do! Ditch. Ditch. Dare. Do! Ditch. trust.   ! and   Dare. Do! Ditch. Dare . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch   William Arruda ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
  • 14. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare tch. Dare.Ego  Ditch. Dare.a  week— Dare. D Do! surf  once   Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch.tDare. Do! every  week!  Look  at   he   tch. Dare. Do! three  Dare. Do!f  your  Dare. Ditch. pages  o Ditch. first   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare results.  Do  they  tDitch. Dare. D ruly   tch. Dare. Do! Ditch. Dare. Do! represent  your   Ditch. Dare. Dare. Do! Ditch. Dare. Do!brand?  If   Do! William Arruda tch. Dare. Do! Ditch. Dare. Do!Fast.   Dare. D not,  take  ac<on.   Ditch. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! A! R! E! ! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 15.   Stop  thinking  that  your  real   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare tch. Dare. Do!irtual  communica<ons   D and  v Ditch. Dare. Do! Ditch. Dare. Dare. Do! Ditch. Dare. and  separate.   Do! are  different   Do! Ditch. Dare. tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. The  Do! Ditch. Dare. Do! Ditch. Dare lines  between  them  are   Ditch. Dare. gone,  replaced   Do! Ditch. Dare. D tch. Dare. Do! Ditch. Dare. with  a  <de   Dare. Do!of  brand-­‐building,  fluid   Do! Ditch. Dare. Do! Ditch. Dare. William Arruda tch. Dare. Do! Ditch. Dare. Do! Ditch.  Dare.  D connec<vity.                                   Ditch. Dare. Do! Ditch. Dare.  Do! Ditch. Dare Jump  in! . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! I! T! C! H! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 16. Ditch. Dare. Do! Ditch.   Dare. Do! Ditch. Dare tch. Dare. Stop  being  wDo! you   Dare. D Do! Ditch. Dare. ho  Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! think  people  wDo! Ditch. Dare. ant  you   tch. Dare. Do! Ditch. Dare. to  be.  Just  BE.   Do! Ditch. Ditch. Dare. Do! Ditch. Dare.Really.   Dare tch. Dare. Do! Ditch. Dare.SO  worth   Do! Ditch. Dare. D Try  it.  You  are   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! William Arruda it!   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D Ditch. Dare. Do! Ditch.   Dare. Do! Ditch. Dare . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! A! R! E! ! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 17.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare Stop  wai<ng  un<l  your   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D annual  review  tDitch. Dare. Do! o  define   Dare. Do! Ditch. Dare. Do! your  contribu<ons.   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Ditch. Dare. Do! Ditch.ocument  Ditch. Dare Regularly  d Dare. Do! your   tch. Dare. Do! Ditch.cDare. Do! Ditch. Dare. D projects,   hallenges,  and   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! William Arruda victories—and  track  Ditch. Be   D ROI!   Dare. tch. Dare. Do! Ditch. Dare. Do! unforge`able! Ditch. Dare. Do! Ditch. Dare. Do!   Ditch. Dare   . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare D! I! T! C! H! ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.  
  • 18.   Ditch. Dare. our  Ditch. Dare.altering,   Dare Do! brand  is  f Do! Ditch. If  y tch.D! Do! Ditch. Dare. Do! Ditch. Dare. D Dare. be  Ditch. Dare. Do! Ditch. Dare. Do! courageous.  Change!  If   Dare. Do! A! you  Ditch. Dare.e  seen  as   Dare. tch. Dare. Do! want  to  b Do! Ditch. Ditch. Dare. Do! Ditch.nd  valuable,   Dare relevant  a Dare. Do! Ditch. R! Do! Ditch. Dare. Do! Ditch. Dare. D tch. Dare. take  the  bold  steps   Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! E! Do! Ditch. tDare. Do!yDitch. Dare. D needed   o  keep   our   tch. Dare. brand  relevant  and   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ! . Do! Ditch. Dare.valuable.  Dare. Do! Ditch Do! Ditch. William Arruda ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare
  • 19. Learn  More:   Dare. Do! Ditch. Dare www.ditchdaredo.com   Ditch. Dare. Do! Ditch. tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D  Do! Ditch. Dare. Do! Dare. Do! Ditch. Dare. Get  your  copy  of   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Ditch.  Dare.  Do!   Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare at  Amazon  or   tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D wherever  you   Dare. Do! Ditch. Dare. buy  Ditch.bDare. Do! Do! your   ooks! William Arruda tch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. D Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare . Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare ©  Copyright  2013  William  Arruda,  Deb  Dib.  All  rights  reserved.