Personal branding provides the sense of stability, empowerment, value-creation, and recognition critical to success in an increasingly volatile marketplace, and Ditch. Dare. Do! is the definitive (and irreverent) career and corporate success guide for defining, aligning, and living the power of brand! Ditch. Dare. Do! challenges long-held assumptions and habits, daring you with a ditch — a mindset that must be shattered, a dare — a challenge to up your game, or a do — a critical action you must accomplish to ensure success. Take on these challenges to advance your career, support the corporate brand, and deliver greater value to your team and your company. Here are some of William Arruda and Deb Dib's favorite ditches, dares and dos!