This document provides instructions for uploading songs and updating fans via mobile on Facebook. It outlines three easy options to update fans in real-time from a mobile device: 1) sending an email from your phone with a photo, caption or status update, 2) using the Facebook iPhone app to upload photos or update status, and 3) activating text messaging to your Page to update status by sending an SMS. It encourages using photos to engage fans as photos tend to attract more likes and comments.

1. How to upload song Go to your Page, click “Edit Page” under your Profile Picture. Find the “Music Player” and click “Edit” Upload song Enter information. Save Changes.

2. The song goes to your fans’ homepage

3. Please only upload music you have rights to.

4. Install the Music Player App if not installed Go to http://www.facebook.com/MusicPlayerApp If your Page’s category is “Musician” then the app is default installed.

5. Thank you.The next section shows how touse mobile to update fans:Convenient, Real-Time, Authentic

6. 3 easy options to update fans via mobile

7. 1) Email: Save your Page’s email address 2) Click “Edit” under Mobile section 1) Click “Edit Page” under profile picture 3) Save Page’s email address in phone. [Suggestion: save as “Facebook” + Page name ]

8. 1) Email: Upload photo or update status If uploading a photo, include photo as attachment and a caption in the email subject line. If updating status, put text in email subject line.

9. Pau Gasol uses email to update fans from his BlackBerry

10. Eva Longoria uses email to post photos via her BlackBerry

11. 2) Facebook for iPhone Application 3) Tap “Camera” icon to upload photo or “What’s on your mind?” to update status 2) Tap “Pages” on bottom right, then tap on your Page 1) Tap “Friends”

12. 2) Facebook for iPhone Application – Add Favorite 3) Page is now on Facebook App Home Screen for easy nav 1) Tap Top Right Corner of Page 2) Tap “Add Favorite”

13. The Rocket Summer using Facebook for iPhone to update fans

14. 3) Text Message: Activate SMS to update Page 2) Click “Edit” under Mobile section 1) Click “Edit Page” under profile picture 3) Click “Sign up for Facebook Text Messages…” and complete flow

15. 3) Text Message Activation Quick 3-step flow to activate. To update status, send SMS with status update to 32665 in the US (may be different in other countries) Note: one mobile number can be associated with one profile or fan Page.

16. Slash uses Text Message to update 1.4 million fans

17. Optional: Twitter Exporter: http://facebook.com/twitter You

18. Ex: Selena posts on Facebook to her 3.5MM fans and automatically updates her 1.5 MM followers

19. Ex: Eva Longoria posts photos to Facebook and automatically updates followers

20. Power Tip: photos engage and attract new fans “A picture is worth a thousand words” – especially with a global fan base (many do not read English) Photo feels more authentic Photos are more “viral” – tend to attract more likes and comments, which spreads out to more friends of fans – attracting new fans. E.g., Vin Diesel almost always includes a photo with each post and has 7.4 million fans currently

21. Thank You Resources: http://facebook.com/celebs http://facebook.com/influencers http://facebook.com/facebookpages