The document discusses how to effectively utilize social media for marketing purposes. It emphasizes knowing your target audience and designing customized messages for them. Additionally, it stresses focusing on quality over quantity of fans, understanding your limits and resources, and having contingency plans for potential crises. The document also lists several popular social media platforms and notes they can be used for marketing, communication, customer service, and involving customers.
This document provides guidance on leveraging innovation and technology to solve problems in Africa. It discusses identifying market needs by understanding pain points and gaps that can be addressed. A go-to-market strategy is important and involves identifying the target market, developing a product roadmap, mapping the customer journey, defining the customer experience, and developing a business model and brand identity. Technology and digital transformation can play a key role in the go-to-market strategy by improving customer experience, processes, and unlocking opportunities through emerging technologies like AI, blockchain, and AR/VR. The document stresses identifying market needs, developing an effective go-to-market strategy, and leveraging technology.
First, gather your team to brainstorm and agree on marketing and communication goals. Analyze past marketing assets and social media activity to see what drove engagement. Measure your past communication approach, content, frequency, and engagement. Review your SEO program's keywords and how they were used. Define social media goals that resonate with authentic customer engagement like building the brand or engaging fans. Know your target audience, influencers, buyers, where they engage online, and their behaviors to inform your strategy. Develop a media fragmentation strategy that educates, informs, and solves problems for consumers across different social media platforms.
Media Foundation Portfolio Evaluation Presentationmelodyquincey
The document discusses a media product called Melody Quincey that challenges some conventions by not following the Gutenberg design principle. It represents particular social groups through gossip and celebrity stories. Magazines like Q, Kerrang, and Empire might distribute it since they target music and entertainment audiences. The creator learned Photoshop skills like image manipulation, cropping, cloning, and text alignment to construct the product in a more professional way. Reflection on the process revealed that more research and planning should have gone into color scheme selection for the early version.
This document describes various common wire splices and joints used in electrical wiring installations. It discusses rat tail or pig tail joints used inside junction boxes, Y-splice joints used on small cables, knotted tap joints used where the tap wire is under heavy stress, plain and aerial tap joints for temporary connections, duplex cross joints for two tap wires under stress, and Western Union short-tie and long-tie splices to extend wire lengths. It also mentions cross, wrapped tap, and tee joints used for large solid conductors or where tap wires are difficult to wrap. Extension cords are defined as flexible power cables with a plug on one end and multiple sockets on the other to provide additional outlets where needed.
The document provides tips for building a brand, including understanding customers' problems and needs, developing a professional reputation and community, and creating an emotional connection through perceived value. It recommends creating a mood board to represent a brand's vision and discusses email marketing platforms like MailChimp that can help engage customers. The key is evolving a brand statement to capture what a company wants to be known for.
This document outlines strategies for growth hacking with little to no budget. It discusses developing customer personas to identify target markets, analyzing competitors, crafting an internal and external brand identity, marketing through community engagement, content creation, and social media. Metrics like form submissions and shares are prioritized over vanity metrics. The customer experience is emphasized through optimizing for moments of truth and demonstrating the relative advantages of the solution through trialability and observability. Pricing, customer service, and reviews are also addressed.
NCompass Live - June 17, 2020
http://nlc.nebraska.gov/NCompassLive/
How often does your library make decisions about services offered without checking with library users first? Are library administrators or external agents making decisions on behalf of library patrons without understanding their needs? Are you puzzling over why some of your programs are poorly attended, or services under utilized? Do you sometimes feel like you are floundering in the dark, trying to make sense of patron behavior? Have you done usability testing, but need to go beyond that to learn even easier methods for assessing and improving library services? In this session we will discuss ways to know your users better through some powerful UX techniques like: creating user personas, diagramming user journey maps, conducting focus groups and surveys, field studies, and card sorting. This session, conducted by a librarian at a university and a UX professional from the private sector, will include demonstrations showcasing both qualitative and quantitative UX methods. Attendees will leave with ready models to put to work in their library.
Presenters: Jennifer DeJonghe, Reference and Instruction Librarian, Metropolitan State University; Rich Harrison, User Experience Consultant, Horizontal.
The document discusses how to effectively utilize social media for marketing purposes. It emphasizes knowing your target audience and designing customized messages for them. Additionally, it stresses focusing on quality over quantity of fans, understanding your limits and resources, and having contingency plans for potential crises. The document also lists several popular social media platforms and notes they can be used for marketing, communication, customer service, and involving customers.
This document provides guidance on leveraging innovation and technology to solve problems in Africa. It discusses identifying market needs by understanding pain points and gaps that can be addressed. A go-to-market strategy is important and involves identifying the target market, developing a product roadmap, mapping the customer journey, defining the customer experience, and developing a business model and brand identity. Technology and digital transformation can play a key role in the go-to-market strategy by improving customer experience, processes, and unlocking opportunities through emerging technologies like AI, blockchain, and AR/VR. The document stresses identifying market needs, developing an effective go-to-market strategy, and leveraging technology.
First, gather your team to brainstorm and agree on marketing and communication goals. Analyze past marketing assets and social media activity to see what drove engagement. Measure your past communication approach, content, frequency, and engagement. Review your SEO program's keywords and how they were used. Define social media goals that resonate with authentic customer engagement like building the brand or engaging fans. Know your target audience, influencers, buyers, where they engage online, and their behaviors to inform your strategy. Develop a media fragmentation strategy that educates, informs, and solves problems for consumers across different social media platforms.
Media Foundation Portfolio Evaluation Presentationmelodyquincey
The document discusses a media product called Melody Quincey that challenges some conventions by not following the Gutenberg design principle. It represents particular social groups through gossip and celebrity stories. Magazines like Q, Kerrang, and Empire might distribute it since they target music and entertainment audiences. The creator learned Photoshop skills like image manipulation, cropping, cloning, and text alignment to construct the product in a more professional way. Reflection on the process revealed that more research and planning should have gone into color scheme selection for the early version.
This document describes various common wire splices and joints used in electrical wiring installations. It discusses rat tail or pig tail joints used inside junction boxes, Y-splice joints used on small cables, knotted tap joints used where the tap wire is under heavy stress, plain and aerial tap joints for temporary connections, duplex cross joints for two tap wires under stress, and Western Union short-tie and long-tie splices to extend wire lengths. It also mentions cross, wrapped tap, and tee joints used for large solid conductors or where tap wires are difficult to wrap. Extension cords are defined as flexible power cables with a plug on one end and multiple sockets on the other to provide additional outlets where needed.
The document provides tips for building a brand, including understanding customers' problems and needs, developing a professional reputation and community, and creating an emotional connection through perceived value. It recommends creating a mood board to represent a brand's vision and discusses email marketing platforms like MailChimp that can help engage customers. The key is evolving a brand statement to capture what a company wants to be known for.
This document outlines strategies for growth hacking with little to no budget. It discusses developing customer personas to identify target markets, analyzing competitors, crafting an internal and external brand identity, marketing through community engagement, content creation, and social media. Metrics like form submissions and shares are prioritized over vanity metrics. The customer experience is emphasized through optimizing for moments of truth and demonstrating the relative advantages of the solution through trialability and observability. Pricing, customer service, and reviews are also addressed.
NCompass Live - June 17, 2020
http://nlc.nebraska.gov/NCompassLive/
How often does your library make decisions about services offered without checking with library users first? Are library administrators or external agents making decisions on behalf of library patrons without understanding their needs? Are you puzzling over why some of your programs are poorly attended, or services under utilized? Do you sometimes feel like you are floundering in the dark, trying to make sense of patron behavior? Have you done usability testing, but need to go beyond that to learn even easier methods for assessing and improving library services? In this session we will discuss ways to know your users better through some powerful UX techniques like: creating user personas, diagramming user journey maps, conducting focus groups and surveys, field studies, and card sorting. This session, conducted by a librarian at a university and a UX professional from the private sector, will include demonstrations showcasing both qualitative and quantitative UX methods. Attendees will leave with ready models to put to work in their library.
Presenters: Jennifer DeJonghe, Reference and Instruction Librarian, Metropolitan State University; Rich Harrison, User Experience Consultant, Horizontal.
This document discusses social media advertising and marketing. It covers key topics such as how social media can build brand awareness, the importance of customer engagement and service, and how to measure the return on investment of social media campaigns. Examples are provided of both successful and unsuccessful social media marketing campaigns from brands like Wendy's, KFC, and Blackberry. The document emphasizes that brands must adapt to changing technologies and find ways to authentically engage customers through social conversations in order to build loyalty and influence purchase decisions.
In response to Hasbro's declining market share in the traditional toys market, the Hasbro Advertising team at McGill University conceptualized a new marketing campaign to re-insert the nostalgia and fun that is--quintessentially--Hasbro.
NOTE: This is not the complete PowerPoint of our project; it is merely a little taste of our extensive project
PowerPoint designed by Marissa Lee
It's not about you - community management for a brandTBEX
The document discusses the role and responsibilities of a community manager for a brand. It explains that the goal of community management is to serve the brand's objectives of customer service, marketing and engagement. Some key responsibilities include acting as a storyteller, marketer, and liaison between customers and the brand. An important aspect is recognizing that the role is about representing the brand, not the individual community manager. The document also stresses the value of teamwork to provide round-the-clock customer support across various social media platforms. Crisis management and knowing when not to engage on social media are also addressed.
Building a foundation for strong content: Defining your audiences and their j...Amber Young
How well do you know your audiences? Meeting and exceeding your audience’s needs and understanding their journey is critical to your website’s success. This presentation covers best practices for creating personas and journey maps as well as how, when and why to apply them when making content decisions.
The document discusses key elements of an effective social media plan including goals, objectives, strategies, tactics, and metrics. It emphasizes that social media efforts should be strategically planned to accomplish business goals. Objectives should be specific and measurable benchmarks to help achieve the overall goal. Strategies outline the approach and platforms used for each objective. Tactics are creative ideas and content used on each platform. Metrics involve tracking key metrics like website traffic and engagement to analyze effectiveness. Developing a plan with all these elements can help optimize social media marketing.
Digital Marketing For Small Businesses - Social Media.pptxFirstDigiAdd3
Social Media is an invaluable tool for businesses large and small. In this article, we will help you get some important social media marketing tips for your small business team to help you achieve your goals and grow.
Studenten marketing moeten weten wat er kan in online marketingland. En wat we niet zelf weten, kunnen we best inhuren.
Een redenering die steekhoudt. Goed gedaan van de docenten digitale marketing van de KdG.
Want je kan niet alles zelf weten. En het is wel echt heel belangrijk dat studenten weten wat er kan en wat er leeft.
Ik mocht tweeëneenhalf uur van jan geven over Social Advertising.
In de praktijk (en op vraag van de docenten) kwam het vooral neer op Facebook advertising.
Omdat we dat voor een aantal klanten doen, weet ik er toevallig iets meer van dan de theorie. Zoals dat hoort als marketeer uit “het veld”.
Natuurlijk is 2.5 uur veel en veel te kort om alles te vertellen over FB ads.
Wat ik dan ook niet probeerde noch ambieerde.
Ik haalde wel de plaats van Facebook Advertenties aan binnen de volledige marketing mix, hamerde op het belang van het kennen van je doelgroep en liet hier en daar wat hands on zaken zien.
Omdat het altijd prettig is om eens iets te zien “uit de praktijk”.
Product management - Launching ProductsNadav Benedek
What are the things you should consider when you launch a product?
What are the considerations? What questions you should ask yourself? How would you design the launch?
This document provides a guide to developing a lean startup business model through customer discovery and validation. It emphasizes testing hypotheses with customers from the beginning to build a minimum viable product, and being prepared to pivot based on feedback. Key steps include identifying a problem to solve, building a value proposition, finding early adopters to get outside feedback from, iterating the product based on learning, considering pricing and revenue models, and determining if the model is viable to launch a new business.
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
The document discusses fundamentals of digital marketing including key topics to learn, opportunities in digital marketing, and career opportunities. It compares traditional marketing to digital marketing, noting digital marketing allows for two-way communication, global reach, low cost, and real-time results. Digital marketing opportunities covered include content marketing, SEO, email marketing, social media marketing, video marketing, PPC, affiliate marketing, and influencer marketing. Career paths discussed are jobs in social media, content, PPC, SEO, and digital marketing management as well as freelancing options.
Barnes & Noble's digital strategy document outlines ways to improve their social media, website, mobile experience, and inbound marketing. It discusses analyzing their existing social media use, identifying high and low performing posts. It also covers search engine optimization, website design, a mobile site and app functionality. The document proposes advertising on social media, search engines and display ads. It analyzes their newsletter content and offers. Metrics listed include sales, engagements, impressions and newsletter sign-ups.
1) The document provides tips for startups on getting press attention, writing press releases, and communicating with journalists. It emphasizes personalizing outreach and being transparent about the company and competitors.
2) When writing a press release, the document advises including key details about the company and tailoring the information for the specific journalist or publication.
3) The document stresses the importance of communicating well with journalists and being available for follow ups, but not insisting if they don't publish a story. It warns startups not to share any secrets with journalists that they don't want published.
Dr. Curtis R. Rogers discusses effective ways to promote projects and services in libraries. Some key points include: using QR codes may not be effective and can waste time that could be spent elsewhere; libraries should have clear signage policies and templates to guide signage that is simple and avoids passive aggressive language; taking decent photos for promotional materials requires editing skills that can be learned from online resources and training; and resources for library marketers include Flickr, Pinterest, and books on customer-focused libraries. An open discussion session followed the presentation.
Winning Strategies Webinar: How Real Estate Agents Can Build, Engage, and Sel...Paradym
In this webinar, hosted by Paradym's Marketing Director Josh Cantrell, you will learn 15 strategies real estate agents can use to build an audience, engage them, and make sales with social media.
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
This is a summary of a talk I gave at the Grand Rapids WordPress Meetup Group. A few of the things it covers: the marketing mix, sales funnel, and types of media.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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This document discusses social media advertising and marketing. It covers key topics such as how social media can build brand awareness, the importance of customer engagement and service, and how to measure the return on investment of social media campaigns. Examples are provided of both successful and unsuccessful social media marketing campaigns from brands like Wendy's, KFC, and Blackberry. The document emphasizes that brands must adapt to changing technologies and find ways to authentically engage customers through social conversations in order to build loyalty and influence purchase decisions.
In response to Hasbro's declining market share in the traditional toys market, the Hasbro Advertising team at McGill University conceptualized a new marketing campaign to re-insert the nostalgia and fun that is--quintessentially--Hasbro.
NOTE: This is not the complete PowerPoint of our project; it is merely a little taste of our extensive project
PowerPoint designed by Marissa Lee
It's not about you - community management for a brandTBEX
The document discusses the role and responsibilities of a community manager for a brand. It explains that the goal of community management is to serve the brand's objectives of customer service, marketing and engagement. Some key responsibilities include acting as a storyteller, marketer, and liaison between customers and the brand. An important aspect is recognizing that the role is about representing the brand, not the individual community manager. The document also stresses the value of teamwork to provide round-the-clock customer support across various social media platforms. Crisis management and knowing when not to engage on social media are also addressed.
Building a foundation for strong content: Defining your audiences and their j...Amber Young
How well do you know your audiences? Meeting and exceeding your audience’s needs and understanding their journey is critical to your website’s success. This presentation covers best practices for creating personas and journey maps as well as how, when and why to apply them when making content decisions.
The document discusses key elements of an effective social media plan including goals, objectives, strategies, tactics, and metrics. It emphasizes that social media efforts should be strategically planned to accomplish business goals. Objectives should be specific and measurable benchmarks to help achieve the overall goal. Strategies outline the approach and platforms used for each objective. Tactics are creative ideas and content used on each platform. Metrics involve tracking key metrics like website traffic and engagement to analyze effectiveness. Developing a plan with all these elements can help optimize social media marketing.
Digital Marketing For Small Businesses - Social Media.pptxFirstDigiAdd3
Social Media is an invaluable tool for businesses large and small. In this article, we will help you get some important social media marketing tips for your small business team to help you achieve your goals and grow.
Studenten marketing moeten weten wat er kan in online marketingland. En wat we niet zelf weten, kunnen we best inhuren.
Een redenering die steekhoudt. Goed gedaan van de docenten digitale marketing van de KdG.
Want je kan niet alles zelf weten. En het is wel echt heel belangrijk dat studenten weten wat er kan en wat er leeft.
Ik mocht tweeëneenhalf uur van jan geven over Social Advertising.
In de praktijk (en op vraag van de docenten) kwam het vooral neer op Facebook advertising.
Omdat we dat voor een aantal klanten doen, weet ik er toevallig iets meer van dan de theorie. Zoals dat hoort als marketeer uit “het veld”.
Natuurlijk is 2.5 uur veel en veel te kort om alles te vertellen over FB ads.
Wat ik dan ook niet probeerde noch ambieerde.
Ik haalde wel de plaats van Facebook Advertenties aan binnen de volledige marketing mix, hamerde op het belang van het kennen van je doelgroep en liet hier en daar wat hands on zaken zien.
Omdat het altijd prettig is om eens iets te zien “uit de praktijk”.
Product management - Launching ProductsNadav Benedek
What are the things you should consider when you launch a product?
What are the considerations? What questions you should ask yourself? How would you design the launch?
This document provides a guide to developing a lean startup business model through customer discovery and validation. It emphasizes testing hypotheses with customers from the beginning to build a minimum viable product, and being prepared to pivot based on feedback. Key steps include identifying a problem to solve, building a value proposition, finding early adopters to get outside feedback from, iterating the product based on learning, considering pricing and revenue models, and determining if the model is viable to launch a new business.
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
The document discusses fundamentals of digital marketing including key topics to learn, opportunities in digital marketing, and career opportunities. It compares traditional marketing to digital marketing, noting digital marketing allows for two-way communication, global reach, low cost, and real-time results. Digital marketing opportunities covered include content marketing, SEO, email marketing, social media marketing, video marketing, PPC, affiliate marketing, and influencer marketing. Career paths discussed are jobs in social media, content, PPC, SEO, and digital marketing management as well as freelancing options.
Barnes & Noble's digital strategy document outlines ways to improve their social media, website, mobile experience, and inbound marketing. It discusses analyzing their existing social media use, identifying high and low performing posts. It also covers search engine optimization, website design, a mobile site and app functionality. The document proposes advertising on social media, search engines and display ads. It analyzes their newsletter content and offers. Metrics listed include sales, engagements, impressions and newsletter sign-ups.
1) The document provides tips for startups on getting press attention, writing press releases, and communicating with journalists. It emphasizes personalizing outreach and being transparent about the company and competitors.
2) When writing a press release, the document advises including key details about the company and tailoring the information for the specific journalist or publication.
3) The document stresses the importance of communicating well with journalists and being available for follow ups, but not insisting if they don't publish a story. It warns startups not to share any secrets with journalists that they don't want published.
Dr. Curtis R. Rogers discusses effective ways to promote projects and services in libraries. Some key points include: using QR codes may not be effective and can waste time that could be spent elsewhere; libraries should have clear signage policies and templates to guide signage that is simple and avoids passive aggressive language; taking decent photos for promotional materials requires editing skills that can be learned from online resources and training; and resources for library marketers include Flickr, Pinterest, and books on customer-focused libraries. An open discussion session followed the presentation.
Winning Strategies Webinar: How Real Estate Agents Can Build, Engage, and Sel...Paradym
In this webinar, hosted by Paradym's Marketing Director Josh Cantrell, you will learn 15 strategies real estate agents can use to build an audience, engage them, and make sales with social media.
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
This is a summary of a talk I gave at the Grand Rapids WordPress Meetup Group. A few of the things it covers: the marketing mix, sales funnel, and types of media.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
6. Social media is not a marketing strategy, it is part of your
marketing strategy.
The 4p’s of marketing:
● The right product
● In the right place
● At the right price
● In front of the right people
Reference Book: Duct Tape Marketing by John Jantsch
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7. What are some examples of traditional media?
Yellow book ad, newspaper ad, radio ad, billboard...
Characteristics of traditional media:
● Polished, approved & proofed
● One way communication
● Sales tools
Characteristics of social media:
● Real time communication
● Two way conversation
● Networking tools
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