Buyer Persona is a representation of a perfect customer. Creating such fictional character of the ideal customer helps to design service or products for your best clients. The important question is how to present Buyer Persona in an effective way. See guide on how to make Buyer Persona graphics step by step: 1. Prepare source text: split text into separate text boxes based on categories, remove bullet points if you have ones. 2. Place information into a logical & attractive layout. 3. Arrange text in the layout. 4. Use graphics to replace text information. 5. Use a photo to add reality. Get Marketing Buyer Persona templates here: https://www.infodiagram.com/diagrams/buyer-persona-template-ppt-sales-avatar.html?cp=camp7

2. What is a Buyer Persona?
Representation of a perfect customer.
Creating such fictional character
helps to design service or products
for your best clients.
?

3. What is a Buyer Persona?
Who is he/she?
What are his/her
needs & goals?
What are his/her
challenges & problems?
Examples of questions to ask
when creating a Buyer Persona:
?

4. next question will be:
If you already created
a Buyer Persona
How to present Buyer Persona
in an effective way?

5. With this tutorial you will learn how to
change slides like this:

6. With this tutorial you will learn how to
change slides like this:
into a clean looking visualization that is both
informative & visually appealing

7. How to make
Buyer Persona graphics
step by step:
Example based on visuals from
infoDiagram.com infographics templates

8. Remove bullet points if you have ones.
Play with font size and color to make
your text look more interesting
Split text into separate text boxes based on
categories (e.g. demographics, background)
1. Prepare source text

9. Nina Jackson
• Position: Manager
• Status: Married
• Personality: Extrovert
• Occupation: Lorem Inc.
• Age: 37
• Gender: Female
• Income: 50k
• Location: US, New York
• Technology: Uses desktop app for work.
Sometimes uses internet and social media,
rarely uses phone.
• Goals: List of her goals.
• Needs: List of her needs.
• Background: Lorem ipsum dolor sit amet at
Lorem ipsum dolor sit amet at
Lorem ipsum dolor sit amet at Lorem ipsum
dolor sit amet.
• Other: Lorem ipsum dolor sit amet at Lorem
ipsum dolor sit amet at Lorem ipsum dolor
sit amet at Lorem ipsum dolor sit amet.
Nina Jackson
Demographics:
Position: Manager
Status: Married
Personality: Extrovert
Occupation: Lorem Inc.
Age: 37
Gender: Female
Income: 50k
Location: US, New York
Technology:
Uses desktop app
for work.
Sometimes uses
internet and
social media,
rarely uses phone.
Goals: List of her goals.
Needs: List of her needs.
Background:
Lorem ipsum dolor
sit amet at Lorem
ipsum dolor sit
amet at.

10. Create a dark rectangle with the same width
as your slide area and a half of slide height.
Create a circle and align it center and middle
Format > Align > Center / Middle
Add a thick white outline to the circle
2. Place information into
a logical & attractive layout

12. Distribute text. Change color of text placed
on the dark background to white
Adjust font size – make text big enough
to be easy to read. You can add a title
above the image placeholder
3. Arrange text in the layout

13. Nina Jackson
Position: Manager
Status: Married
Personality: Extrovert
Occupation: Lorem Inc.
Age: 37
Gender: Female
Income: 50k
Location: US, New York
Technology:
Uses desktop app for
work. Sometimes uses
internet and social
media, rarely uses
phone.
Goals:
• List of her goals.
Needs:
• List of her needs.
Background:
Lorem ipsum dolor sit amet
at Lorem ipsum dolor sit
amet at Lorem ipsum dolor
sit amet at Lorem ipsum
dolor sit amet. Lorem ipsum
dolor sit amet at Lorem
ipsum dolor sit amet at.
OUR BEST
CUSTOMER

14. Show data in an interesting way. For example,
instead of writing about technological skills
of Persona, show it using icons
Use contrasting color and hand-drawn shapes
to underline important parts
4. Use graphics
to replace text information

15. Nina Jackson
Position: Manager
Status: Married
Personality: Extrovert
Occupation: Lorem Inc.
Age: 37
Gender: Female
Income: 50k
Location: US, New York
Goals:
• List of her goals.
Needs:
• List of her needs.
Background:
Lorem ipsum dolor sit amet
at Lorem ipsum dolor sit
amet at Lorem ipsum dolor
sit amet at Lorem ipsum
dolor sit amet. Lorem ipsum
dolor sit amet at Lorem
ipsum dolor sit amet at.
OUR BEST
CUSTOMER
Technology:
IT & Internet:
Software:
Mobile:
Social Networks:

16. You can use circle shape not only for
image placeholder – use icon or put there
your Buyer Persona name
5. Use a photo to add reality
Nina
Jackson

17. That’s it!
Your Buyer Persona
graphics are ready!
Example based on visuals from
infoDiagram.com infographics templates

18. Enrich your presentation by visual elements
to explain better your topics
More Buyer Persona
templates at
infoDiagram.com
(click to open)

19. For more presentations,
hit FOLLOW on slideshare.net/infodiagramFollow
More Buyer Persona
templates at
infoDiagram.com
(click to open)