This document outlines a case study of a marketing campaign to promote four nightlife businesses in Athens, Greece. The campaign focused on taking photos of customers at the businesses and using those photos as advertisements on Facebook. This generated brand awareness and engagement as people wanted to see the photos and were encouraged to share them. As a result of the 77-day campaign, the businesses gained over 71,000 Facebook likes and engaged over 40,000 users through likes and comments on the photos. The photo campaign successfully established the businesses as the top choices for nightlife in Athens.

1. A case study by

2. A case study by

3. To Establish our Client’s Spots
as the No1 choice of the
Athenians, in their Summer
Hangouts.
A case study by

4. By demonstrating their competitive
advantage, through the Web:
1. Unique Location, 3. Exquisite Design
2. Excellent Service 4. Beautiful Crowd
A case study by

5. 4 Unique
Businesses
A case study by

6. A case study by

7. A case study by

8. Vive Mar
A case study by

9. Fantasia
A case study by

10. Our Strategy
A case study by

11. 1. Be everywhere
In every place our customers look for
nightlife suggestions, we should be
there.
A case study by
Our Strategy

12. 2. Find the Influencers
Engage the people that are very
serious about hanging out. They know
all the available choices and they are
the ones who decide where their
friends will go out.
A case study by
Our Strategy

13. 3. Customer Interaction
Build interactive channels of
communication, between the
businesses and their target group.
From these channels, communication
will be free and straight forward.
A case study by
Our Strategy

14. 4. Let them Speak
Encourage our most loyal customers,
to speak out by sharing their
experiences with their friends.
A case study by
Our Strategy

15. We had to find out what
our Customers LOVE ..
A case study by

16. Some Brainstorming
and Research we came
up with an IDEA ..
A case study by

17. Our Customers Love
being Photographed
while they are clubbing!
A case study by

18. And that’s what we
did..
A case study by

19. Took lots of Pictures,
Attracting the Attention &
Interest of our target group.
A case study by

20. A case study by

21. A case study by

22. A case study by

23. We made Photos our
Advertisements.
*All of the photos were “branded” including our logos in them.
A case study by

24. And everyone wanted to
see our Advertisements.
Many times.
A case study by

25. By taking and sharing
pictures on Facebook, we
achieved some very
important goals..
A case study by

26. 1. We influenced our target
group by showing them that
their friends are having great
time on our spots.
(through Facebook social ads)
A case study by

27. 2. We highlighted our key
advantages without saying
a single word:
“Great clubs at unique locations, with great
design, and beautiful people in them.”
A case study by

28. 3. We made our customers spread
our name to their friends.
Thousands of comments and shares have
been generated through our “photo
campaign”.
A case study by

29. We didn’t stop there.
A case study by

30. We created several
reasons for our friends
to engage with us.
A case study by

31. We Created Numerous
Competitions and Gave
out many Gifts.
A case study by

36. We encouraged our users to
share our competitions with
their friends, generating
thousands of shares.
A case study by

39. Created a targeted Display
campaign with dozens of
banners including calls to
action.
A case study by

41. Dominated Search.
A case study by

42. A case study by

43. Sent several e-mail
Newsletters to our users.
A case study by

45. Most importantly we were all
over our influencers’ favorite
websites.
A case study by

50. Now, lets look at the
RESULTS
A case study by

51. In 77 days, we
achieved..
A case study by

52. 71.250 Likes
on our 4 Facebook pages.
A case study by

53. 18.000 Subscribed
customers on our database
Including: Customer’s name, e-mail, mobile phone, address.
A case study by

54. 11.430 people shared
our competitions with their friends
through our Facebook applications tools.
A case study by

55. 2.200 people attended
our summer events on Facebook.
A case study by

56. 40.356 Branded interactions
with our users through Facebook Likes &
Comments on our Photos and Posts.
A case study by

57. 649 people «tagged»
themselves on our Photos
on Facebook.
A case study by

58. More than 400.000 visits
were generated on our Facebook
Pages and 5.800.000
Impressions on our posts.
A case study by

59. We Generated Awareness and we
Engaged our audience by providing
interesting branded content that
they liked and wanted to share with
their friends.
A case study by

60. That’s how we managed to keep
our client’s hot spots as the First
Choice on our users’ mind.
A case study by

61. Need more info? info@clickwise.gr