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Delivered at Pulse London June 10th - 12th 2012
As a B2B Social Media marketer and Social Commerce Expert, specialising in consulting, training and implementing Social Media and Internet strategies, helping online brands & retailers build their brand using Social Networks.
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A study on the Marketing Strategies related to Victoria's Secret.Done during a Marketing Management internship under the guidance of Prof. Sameer MAthur,IIM LUCKNOW.
Presentation on "How to find your customers online"
Delivered at Pulse London June 10th - 12th 2012
As a B2B Social Media marketer and Social Commerce Expert, specialising in consulting, training and implementing Social Media and Internet strategies, helping online brands & retailers build their brand using Social Networks.
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Daniel Posavac's presentation at Mumbrella360 AsiaJordanDervish
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Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
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## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
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How to Create your Personal Brand, get Noticed and get PaidThink Digital First
Over 90 minutes you will understand the building blocks for developing your expert based business. Whether you want to become a keynote speaker, author or an authority in your field... we will provide you with ideas on how to get started and what the component parts to a thought leaders business look like.
Get clear on your IDENTITY, where you add value and understand your why.
You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities.
You will start to develop a STRATEGY to take your thought leadership business to market.
We will look at the CONTENT possibilities open to you which position you as the go-to person in your field.
You will leave the webinar with a focus on DELIVERY... and the mindset to constantly improve.
Teach you how to rid your diary of all those freebies and low paying “exposure” keynotes, and
Give you a CRYSTAL-CLEAR PLAN for sustainable commercial speaking success.
WHO IS THIS EVENT FOR?
This webinar is for anyone who has ideas or knowledge to share, and wants to understand the process of creating their personal brand, building their business proposition and taking it to market.
Consultants who already have expertise but would like to be more recognised for it.
Authors who would like to create more opportunities to capitalise on their work.
Business owners who want to raise their profile and share their expertise.
Existing speakers who want to up their game and get booked more often.
Knowledge professionals who want to elevate their business.
Coaches who want to develop their own methodology and be 'known' for it.
WHAT YOU’LL GET ON THIS WEBINAR
The focus of this PRACTICAL webinar is to give you a clear understanding of how to develop your own personal brand, develop your thought leadership and create opportunities.
Gain clarity and focus for your whole business. Understand EXACTLY what you need to be concentrating on and leave behind the confusion of what to do first. Feel the
How to Build your Personal Brand, get Noticed and get PaidThink Digital First
WHAT IS IT?
An intensive one month (virtual) accelerator designed to transform your knowledge into a successful thought leadership business. This is not a spectator sport... Our accelerator requires participation and more importantly action.
At the end of four weeks you will be;
Clear on your IDENTITY, where you add value and understand your why.
You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities.
You will have developed a STRATEGY to take your thought leadership business to market.
You will know how to develop CONTENT which positions you as the go-to person in your field.
You will be focussed on DELIVERY... and have a mindset to constantly improve.
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8 x 'Hands-On' half-day sessions (2 per week)
8 Assignments (2 per week)
4 x One to one coaching sessions (1 per week)
24 Hours of live content
Private mastermind mastery group
Online resource centre
https://thoughtleadersblueprint.com/
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You will have developed a STRATEGY to take your thought leadership business to market.
You will know how to develop CONTENT which positions you as the go-to person in your field.
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Warren's presentation on the future of our Digital Customer and how each aspect of our online presence is important to the user journey.
Here's what John the event booker had to say about Warren and working with Management Events:
"Warren has been speaking at our invitation only events here at Management Events across our different countries. Through this process I have worked closely with Warren and I have found him to be a top professional.
The feedback from our guests on Warren's presentation skills has all been very positive.
As a person Warren is simply a great guy and I would highly recommend him to any organization that is looking for an accomplished keynote speaker."
This is what Tea the event organiser had to say about Warren
"Inspiring. Entertaining. Dedicated. Passionate.
With these words I would describe Warren. A true professional who is very passionate about AI and leadership and inspires people to begin their AI journey.
Warren's presentation is entertaining and energetic. He is very dedicated and wants that every presentation is unique and fits perfectly to the certain target group to which he is holding the presentation for. Cooperation with Warren is very smooth and pleasant.
Thank you Warren. It has been a true pleasure working together with you!"
Warren is a Professional Speaker, Trainer, Top 100 Global Influencer, Digital Transformation (DX) Strategist, award-winning technology entrepreneur, blogger and author of Think #Digital First with over 10 years experience online.
Warren specialises in taking companies through a strategic digital transformation to impact on sales, in particular using A.I., marketing automation, digital marketing and social media to build brand awareness and open new routes to market. His areas of expertise include corporate communication, digital marketing, and using disruptive technology in sales and marketing.
Warren’s vision is to help 100,000 global businesses successfully sell more products and services by having the right mindset, people, and technology by 2020.
WEBSITES:
https://warren-knight.com
SOCIAL NETWORKS:
Twitter - @WarrenKnight
LinkedIn - https://www.linkedin.com/in/warrenknight
Instagram - @WVRKnight
To book Warren for your next event, please email us at hello@thinkdigitalfirst.com
Warren Knight will be delivering the opening keynote presentation at European Business AI And Robotics in Helsinki on October 24th 2018. He will be delivering a keynote on his astute perceptions about how businesses can affect digital marketing on a global scale by embracing AI and machine learning.
The conference aims to provide delegates with deeper insights into the multi-facets of Artificial Intelligence and how the technology is evolving across different industries. Attendees should be prepared to take their business to the front-end of AI-powered customer experience revolution.
Warren will be joined during his keynote by SophiA, the humanoid. Sophie is the world’s first humanoid citizen and is focused on saving the planet, she also has plans to conquer Mt Everest!
Read Warren’s article on the event here
The Social Media landscape has changed dramatically in the last 12 months and this webinar will help you be Successful in your Social Media Marketing.
Register now and learn the trends, tactics, and strategies that will position your organisation for success in 2017 and beyond.
WHAT YOU WILL LEARN:
• Understand the ‘Digital mindset’ to leverage social media successfully
• Why you MUST harness the power of social media in 2017
• What social communities expect from you
• The MAGIC formula to achieve social media impact
IS THIS YOU?
• Your STRUGGLING to get traffic to your website that converts into sales
• You don't know what Social Network has YOUR demographic
• You are NOT MARKETING your business to the right customer
• SALES have not grown and you don't know why
• Don’t have a Social Media Strategy that gets you a ROE (Return on Engagement)
In just 4 weeks, Warren Knight generated 953 NEW, targeted leads in niche markets and made a profit of FIVE FIGURES by implementing a simple, and easy-to-follow Social Media strategy.
THIS WEBINAR WILL HELP YOU TO:
• Write content your AUDIENCE will LOVE
• Understand why being “NICHE” market-focused wins business
• Give you the foundations to generate 100’S OF TARGETED LEADS
• What 67% of your potential customers are thinking about
• How ONE action can increase lead generation by 200%
• Successfully integrate your marketing strategy across all social networks
• Stay ahead of the COMPETITION and gain new customers
• Measure and evaluate YOUR online activity
Warren is CPD Certified: THINK DIGITAL FIRST, Provider No. 50048. If you require a certificate, please let us know.
ABOUT THE PRESENTER
Warren Knight, founder of Think Digital First is a Digital Marketing Strategist, author and one of the UK’s leading professional speakers in Technology, Sales and Digital Marketing.
This live 1 hour webinar you will learn How to Build a Social Media Plan for Success, that’s been designed for business owners, marketing managers and entrepreneurs who need help with defining their business for their audience, creating shareable content, structuring their social media and executing a social media plan.
WHAT WE ARE GOING TO COVER
Define Your Business Online
Learn how to create a story that builds trust, gets engagement and drives targeted traffic to your website, by defining your business goals and objectives on all social networks and your website.
Creating Perfect Content
Offer valuable information that gives your audience the content and visuals they crave. Share targeted and relevant information from your industry that engages with your online audience and learn how to design your own content that reflects your brand.
Social Media Planning for Success
Build a framework for success with proven templates that will help you define your online marketing over next 90 days and then get you focused on targeted content to share and automate for the next 7 days, driving engagement and traffic.
Actioning Your Social Media Plan
Show you how to action your “launch plan” by sharing your content to your audience, grow your following, keep customers by building engagement, track and analyse for ongoing success.
About the Presenter
Warren Knight, author of Think #Digital First is a keynote speaker, 1 of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclasses to SME’s helping build a digital footprint, doubling conversion rate and increasing sales.
Watch the webinar here: http://www.warrenknight.co.uk/resource/how-to-build-a-social-media-plan-for-success/
In this live 1 hour live webinar, Warren Knight; Author of Think #Digital First, the Modern Day Entrepreneur’s “workbook” to Business Growth, will be sharing how YOU can grow your online presence, generate leads and acquire new customers.
In this engaging and informative webinar, Warren will be sharing the following to help you understand and implement Hashtags into your business strategy:
What is a #Hashtag
How to curate content and write fun and engaging blogs title and social media posts using Hashtags
Define your Hashtag goals and strategy
Focus on using the right Hashtag tool for your online sales & marketing strategy
Here are just three benefits of using hashtags. You will have a much better understanding of this after the webinar;
1. Gain Followers
Using the right hashtags when trying to build engagement can increase your following extensively over just a few days.
2. Improve Reputation
If you show expertise when using a hashtag to start a conversation, people will see you as an influencer and follow you because of your reputation.
3. Get Information
Searching the right hashtags will allow you to find vital information on any subject matter.
Warren will also be sharing how to use Hashtags on all the major social networks including Twitter, Facebook, Instagram, Pinterest and Google.
NEW: The biggest player GOOGLE SEARCH (since June 2015)
To watch the full webinar, click here: http://openr.co/5R6
In this thought provoking presentation, Warren will be sharing with you how every business, entrepreneur, sales and marketing manager can use technology to help their business grow. Warren will share how building brand awareness, marketing to your niche target audience, decreasing the length of time in the sales cycle and building customer retention by using the latest technology is crucial for moving your business forward.
Warren Knight, author of Think #Digital First is an international keynote speaker and is one of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclass helping thousands of startups and SMEs build their digital footprint, doubling conversion rate and increasing sales by up to 500% and grow their business through social media, digital marketing and ecommerce.
In this live webinar, Warren Knight award-winning coach and entrepreneur, will be sharing how he built a £1M business in less than 2 years and how he over the last 12 months has helped business owners increase their online sales but upto 500% and increases turnover year-on-year by upto 40%.
If you're a business owner and you want to know how to get "cash" to get the right advice & training to grow your business in 2015, than this live webinar is for you.
Warren will be joined by Sahr Komba, business development specialist for Advantage Business Partnerships, along with;
* A successful and established Business owner who has grown his business with a £2,000 grant to get that much needed expert advice.
* Growth Manager Martin Carruthers from GrowthAccelerator, now part of Business Growth Service
Your Facilitator and author of "Think #Digital First":
Warren Knight - Entrepreneur, Coach, Speaker, Trainer
For the last seven years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
In this engaging and informative presentation, Social Media and Digital Marketing evangelist, Warren Knight will share with you the importance of THINKING #DIGITAL FIRST.
You will discover the latest tools to SAVE time, best platforms to drive TRAFFIC, HOW TO design a 7 day social media plan and 90 day marketing strategy, to Increase SALES by over 500%
Twitter, Pinterest and Instagram... are the important social media platforms to any small business and solopreneurs — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
He will show you how to make the most of every minute you're logged into each social network, by leveraging social channels for lead generation to increase sales for business growth, building brand advocates and achieving your business KPI's
ABOUT KEYNOTE: WARREN KNIGHT
Business Growth through Digital Leadership. For the last 7 years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, building an online social media learning platform
In this FREE 1 hour webinar, Social Media and Digital Marketing evangelist, Warren Knight will share with you "HOW YOU CAN DO SOCIAL MEDIA FOR JUST 30 MINUTES A DAY TO GROW YOUR BUSINESS"
Discover:
* The latest tools to SAVE time
* Best platforms to drive TRAFFIC
* HOW TO design a 12 month marketing plan
* Increase SALES by 500%
Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Game of Thrones or House of cards? Why, yes. Yes it is.
* Facebook
* Twitter
* Pinterest
* Instagram
* LinkedIn
...are the important social media platforms to any small business and solopreneurs — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
While we know that some people will wonder if 30 minutes a day is really giving enough attention to social media and the answer is… it absolutely depends on your business but these tips during this 1 hour webinar, will definitely help you get started!
We will show you how to make the most of every minute you're logged into each social network, by leveraging social channels for lead generation to increase sales for business growth.
* Grow your followers
* Lead generation
* Get sales
* Build brand advocates
* Define your business KPI's
About the presenter:
Warren Knight
Speaker / Trainer / Growth Coach / Entrepreneur
For the last seven years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, building an online learning platform.
What you need to know about Pinterest, Twitter and InstagramThink Digital First
For the last seven years I've specialised in Business Growth through Digital Leadership, helping business owners, sales & marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.
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Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
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Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
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Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
Every small business wants to grow and be profitable, but in order to expand you need a vision of what you want to achieve and a plan to get you there. Warren Knight a strategic small business growth consultant identifies seven critical steps to accelerate a scalable for long-term growth.
1. Define your target Audience
2. Know your Business
3. Review Performance
4. Set Goals
5. Develop Your Business Growth Strategy
6. Tools and resources
7. Make It Happen
Now is a time to stop strategising and start ‘doing’. It involves spending time, and possibly money, on product development, training, sales and marketing. For many small businesses this is easy to begin with, but it runs out of steam over time as business owners and staff can become side-tracked with other activities. It’s so important to ring-fence time and budget to ensure this doesn’t happen.
Don’t worry if your plan starts small: a phased growth plan is often the best, allowing for resources and demand to scale accordingly. Stable and solid growth comes from a scalable business growth model that expands to the financial capacity of the business.
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The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist.
The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Sell Products and Services Without a Website
1. Selling You Products and Services
Without a Website
“Please feel free to Tweet @wvrknight during this session”
2. Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
Speaker & Trainer F7Social
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business
3. Online store
GroupBuy & FlashSale Affiliate network Social integration
Peer to peer
sharing discount Refer a friend
Ratings & Mobile platform Embedded
reviews Facebook store
4. Production Era
Henry Ford 1920’s
Model “T” Production
12.5 hours before
93 minutes afterwards
Cost: $825 ($33) > $280
5. Marketing Era
1950’s 1st TV Advert Brands told us
what they
want us to buy
Now Only
14% of us
trust
Advertising
78% of us
trust our Friends
recommendation
of a product or
"It's tingling fresh. It's fresh as service
ice. It's Gibbs SR toothpaste.”
6. SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish are
Adam Brown – Coca Cola 42 Million “Likes”
7. Why are Social Network Important?
Shoppers trust recommendations 3x more than online ads
43% of Twitter users access via their Smartphone
57% of online shoppers have spent more that £65 on Social
Commerce websites, like Groupon & Living Social
42% of online shoppers follow retailers on Social Networks,
with an average of 6 per consumer
More than 56% of Facebook fans and 67% of Twitters users
click to a retail website as a result of a post or tweet
35% of consumers, said they would buy through Facebook
Facebook Store convert at 2-3%, the same as an online store
13. Groupbuy – FlashSale
Twitter: 3 Sales in 21 minutes
Value $12 Billion
14m UK subscribers
Active in 565 cities
4000 employees
Save customers over $300 Million
27 Million visits per month
14.7 Unique visitors per month