Learn How to Perform A/B testing on landing pages - a complete guide - Part1 Please keep supporting me so that I can prepare the next part.

1. How to Do A/B
Testing With
Landing Pages
A COMPLETE GUIDE

2. How it Started
Neil Patel co-founded Crazy Egg in 2005. Around 300,000 websites use
Crazy Egg to understand the better suit on their websites (with features
like Heatmaps, Scroll maps, Referral Maps, and User Recordings),
rectify what isn’t working right (with a WYSIWYG Editor), and test new
ideas with a robust A/B Testing tool.
Landing page - A/B testing is essential if you want conversions. It’s the
only way to know whether your current landing page is enough to bring
in the conversion.
Most of the businesses create landing pages and forget about them.
They start to believe that the audience will like whatever has been built
for them.
And technically they are wrong!!
The A/B testing on landing page lets you see what version of a landing
page results in more clicks, better conversions, and reduced bounce
rate. Also, you can continue refining your landing pages over the course
of multiple tests.
That might sound like a lot of work, but it’s critical for conversions. And
for your overall business.

3. Reasons Why
You Should
Perform
A/B Test On
Your Website
Landing Pages
1. Helps you to get a higher
conversion rate
2. An A/B test can increase your sales
and overall revenue
3. It helps to understand more about
your visitors and their behavior
4. You can get more engagement on
your website

4. Test The
Layout
You can run the A/B testing on
your landing page by putting
copy to the left of your main
image on one version and to
the right on the other. These
might seem like simple, but
they can have a big impact on
the overall user interface.

5. Test Your Offers
If you want people to sign up for your email list, you
might offer a lead magnet. If you want them to buy
your online course, you could offer a 20 percent
discount.
Changing up your offer will tell you a lot about what
your audience wants. Maybe your visitors don’t have
any desire to read a long-winded whitepaper, but
they’ll fork over their email addresses for an explainer
video or an interactive infographic.
Test multiple offers at different times. Figure out what
your audience wants most, then deliver it to increase
conversions and sales.

6. The Headline &
Overall Content
Even in today’s video- and image-centric world, copy still
matters. In fact, it’s one of the most important parts of
your landing page to A/B test. Your copy explains your
offer, reveals information about your company, and
encourages visitors to engage with your site further.
A/B test the headline first. It should be highly engaging
and directed at your target customer. Change the wording
a bit, such as replacing a boring verb with a more exciting
one.
Then work your way down the page. Experiment with
words and phrases you don’t see very often in your
industry. Interesting copy can overcome many objections
among consumers.

7. Test the Call to Action (CTA)
our call to action is your pitch. It’s your chance to win over the visitor
and convert him or her on your offer. For that reason, it deserves
special attention when you’re A/B testing landing pages.
You can A/B test multiple aspects of your call to action:
◦ Background and foreground color
◦ Font style and size
◦ CTA copy
CTA position on the page:
Just keep testing. You might find that you need to go through multiple
iterations before you stumble upon the secret sauce that makes your
CTA almost impossible to ignore.

8. Product Description
If you’re using your landing page to sell a product, your
product description needs to sing. Start by writing a
description as the control or first version, then tweak it a
bit for the variation. Consider switching your paragraph
of text to crisp bullet points, for instance.
Just as you do with the rest of the copy on the page,
experiment with unique words and phrases. Pinpoint the
problem your product helps people to solve or the goal it
allows them to reach. Drill down on that to get your
product descriptions to resonate with visitors.

9. A/B Testing Examples of Landing Pages
Let’s say that you run a business that sells customized artwork. You create a
landing page that asks people to sign up for your email list in exchange for a
5 percent discount on a future order.
That’s a nice offer and a great way to endear your audience to your business.
Now, you set up a landing page with a couple examples of your work, a few
testimonials, a brief description of your USP, and the CTA. You’re golden.
But it’s time to start testing.
You might start with the examples of your work. Show three examples in the
control and three other examples in the variation.
It all depends on your specific needs and what you think will contribute more
heavily to conversions.