SlideShare a Scribd company logo
Taking Your
Company to the US
Primum Law Group
Webinar
Idea to IPO
http://www.primumlaw.com
2
Timing, perseverance, and ten years of trying will eventually make
you look like an overnight success.
– Biz Stone, Twitter co-founder
3
Why may startup founders want to bring
their company to the US?
Expand the market
Find the exit
Raise capital
All of the above
• to grow business in Silicon
Valley;
• to get access to the unique
talent
• Networking opportunities
• to share the ideas
• to plan the exit
strategy and sell the
business
• to sell your
product on US
market
4
Form of Legal Presence in the US
Understanding why the
companies want to expand into
the US
Understand the balance of
flexibility, risk and the amount
of control they want to maintain
while achieving their goals
Understand and tax and potentially
immigration implication of the
specific structure
5
Corporate Planning
The most common types of
domestic business entities
are corporations, limited
liability companies (LLCs)
and partnerships.
Each business form has its
own benefits and the
choice of one depends on
case-specific legal and
business factors.
6
Raise capital
Knowing how to raise capital can often mean the difference
between success and failure
1. Friends, family, and fools.
2. Crowdfunding.
3. Angel investments.
4. Venture capitalists.
5. Business loans.
7
What are the typical rounds of raising
capital in the US?
Startup companies may go through several funding rounds:
pre-seed, seed, series A, series B, and series C. After that,
they can reach an IPO and be listed on the public stock
exchange so any investors can contribute to raising capital.
PRE-SEED
is the stage typically refers to the period in which a company's founders are
first getting their operations off the ground. The most common "pre-seed"
funders are the founders themselves, as well as close friends, supporters and
family.
SEED
is the first official equity funding stage. It typically represents the first official
money that a business venture or enterprise raises. Seed funding helps a
company to finance its first steps, including things like market research and
product development. Seed funding is used to employ a founding team to
complete these tasks
8
What are the typical rounds of raising
capital in the US?
SERIES A
in this round, it’s important to have a plan for developing a business model
that will generate long-term profit. In Series A funding, investors are not
just looking for great ideas. Rather, they are looking for companies with
great ideas as well as a strong strategy for turning that idea into a
successful, money-making business. Typically, Series A rounds raise
approximately $2 million to $15 million. In 2021, the median Series A
funding was $10 million.
SERIES B
This round is similar to Series A in terms of the processes and key
players. Companies undergoing a Series B funding round are well-
established, and their valuations tend to reflect that; most Series B
companies have valuations between around $30 million and $60
million.
SERIES C
Series C funding is focused on scaling the company, growing as
quickly and as successfully as possible. Most commonly, a company
will end its external equity funding with Series C.
9
Immigration
• Transferring employees (specialist staff; executive
management) from the home market to the US
• All foreigners coming to the US to work must obtain
permission to do so in the form of a visa
• It is critical for foreign business owners and their workers to
adhere to the terms of their particular visa as any violation
can result in removal from the US or denial of re-entry into
the US.
10
Taxation
► Careful tax planning and counsel
is important for all companies
doing business in the US.
► Companies in the US are subject
to separate federal, state, and
local taxes.
• The US is party to bilateral tax treaties with numerous foreign
countries.
• These treaties have significant differences among them, but all of them
aim to facilitate commerce between countries while preventing double
taxation and tax evasion
Tax Treaties
01
Controlled Foreign Corporation
02
Corporate Income Tax
03
Transfer Pricing
04
Individual/Expatriate Income Tax
05
• The Controlled Foreign Corporation (CFC) rules were created and are
managed by the Internal Revenue Service – which manages such CFCs’
taxation within rules designed to limit artificial deferral of tax by using
offshore low taxed entities.
• A corporation formed in the US is subject to federal income taxes on all
of its income – meaning income earned anywhere in the world.
• Companies in certain sectors may also be eligible for tax credits, which
are often used to incentivize investment in emerging industries like
renewable energy. Tax credits are particularly valuable compared to
deductions because they reduce a company’s tax bill dollar-for-dollar.
• Foreign companies doing business in the US may not shift profits to a
foreign parent company to avoid taxes.
• Individuals that are US citizens or US resident aliens are subject to tax
on their worldwide income, regardless of where they work or live.
11
Intellectual Property
► There are four
primary forms of
intellectual property
in the US: patents,
copyrights,
trademarks, and
trade secrets.
► When technology
companies consider
international
expansion, it is the
IP strategy which is
very important to
get right.
• A foreign company introducing a unique product into the US market
may be able to obtain protection for its invention by securing a US
patent, provided that the invention has not been marketed or sold in
another country.
• The Madrid Protocol makes it easier to register a trademark in
multiple countries.
• Under the Paris Convention of 1883, trademark filings in a signatory
country that are made within six months of filing in another signatory
country are treated as if filed on the date of the original filing.
• Copyright protection is available for literary, musical, architectural,
artistic, graphic, sound recordings, and other works that are written
down or otherwise fixed in a tangible medium.
• Copyright protection is automatically secured when the author creates
the work—registration is not required for protection.
Regarding Trademarks
Copyrights
Trade Secrets
• A trade secret is any information that adds value to a business or
provides a competitive advantage to the owner because the
information is not known by others.
12
Labor and Employment
• Foreign businesses coming to the United States
must comply with US labor laws when hiring
employees (US citizens or legal residents) who will
be working in the US.
• US laws notably distinguish between ‘employees’
and ‘independent contractors’. Employees are
subject to tax withholding requirements and
protected by federal labor laws.
• Companies doing business in the US need to be
aware of these distinctions and accurately classify
workers. If a government agency or court
determines a worker is actually an employee
rather than an independent contractor, the
employer can be liable for back taxes and civil
claims under labor laws.
• US employment contracts may set the scope and
term of employment and the conditions under
which the parties can terminate the relationship.
13
Product Liability
US product liability laws differ
greatly from product liability laws
in other countries. Unlike many
other countries, a majority of US
states have adopted the doctrine
of strict liability in tort.
The adoption of strict liability
expands the scope of entities that
can be liable for product injuries
and lessens the proof necessary to
establish such liability. Under
strict liability, a company
anywhere in the production chain
(manufacturers, wholesale
distributors, retailers) can be liable
if they sell a product in a defective
condition that is ‘unreasonably
dangerous’ to the user
In addition to negotiating
indemnification and defense
clauses, foreign companies doing
business in the US should consider
carrying adequate insurance
coverage to protect against
product liability claims.
14
Conclusion
• This is only a ‘big picture’ presentation
of the process of expanding your
business operations into the United
States.
• There are many advantages and
benefits to business expansion outside
your own borders, but make sure you
are guided by an experienced team of
professionals to smooth the way and
save you time, energy and money…and
allow your business to launch, sell and
profit more quickly.
12
15
Primum Law Group is
A boutique law firm based in San Francisco that specializes in advising
and representing international companies of all sizes and operating in
all industries which are exploring how to take advantage of business
opportunities offered by the US economy.
Our expertise focuses on the exercise of international multi-faceted and
complex business planning.
The process has to extend beyond merely identifying new markets for
the products and services of the company.
16
PRIMUM PROVEN PROCESS
17
Your company has been domestic-focused and now needs to identify how it can
obtain the resources needed in order to implement a global strategy.
You also need to identify the potential risks involved in the process and the
ways you can best mitigate them
We walk you through a series of
essential analytical questions.
We clarify the potential legal issues
that have to be taken into account
in relation to your planned
expansion.
We help you strategize the steps of this
expansion by designing and
implementing efficient, cost-effective
legal structures and business operating
models that get your business where
you want it to be.
The process includes getting clear
on your business goals, the
incorporation options, immigration
rules, taxation obligations,
intellectual property protections,
labor and employment laws,
product liability risk.
18
Consultation with Primum Law Group
FIRST FIVE EMAILS THAT WE RECEIVE
WILL BE ELIGIBLE FOR A FREE 15-MIN
CONSULTATION
Q&A
Contact information
General: info@primumlaw.com
+1(415)293-8042
Svetlana Kamyshanskaya – svkam@primumlaw.com
Elina Firsava – ef@primumlaw.com

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How to Move Your Startup Company to the U.S.

  • 1. Taking Your Company to the US Primum Law Group Webinar Idea to IPO http://www.primumlaw.com
  • 2. 2 Timing, perseverance, and ten years of trying will eventually make you look like an overnight success. – Biz Stone, Twitter co-founder
  • 3. 3 Why may startup founders want to bring their company to the US? Expand the market Find the exit Raise capital All of the above • to grow business in Silicon Valley; • to get access to the unique talent • Networking opportunities • to share the ideas • to plan the exit strategy and sell the business • to sell your product on US market
  • 4. 4 Form of Legal Presence in the US Understanding why the companies want to expand into the US Understand the balance of flexibility, risk and the amount of control they want to maintain while achieving their goals Understand and tax and potentially immigration implication of the specific structure
  • 5. 5 Corporate Planning The most common types of domestic business entities are corporations, limited liability companies (LLCs) and partnerships. Each business form has its own benefits and the choice of one depends on case-specific legal and business factors.
  • 6. 6 Raise capital Knowing how to raise capital can often mean the difference between success and failure 1. Friends, family, and fools. 2. Crowdfunding. 3. Angel investments. 4. Venture capitalists. 5. Business loans.
  • 7. 7 What are the typical rounds of raising capital in the US? Startup companies may go through several funding rounds: pre-seed, seed, series A, series B, and series C. After that, they can reach an IPO and be listed on the public stock exchange so any investors can contribute to raising capital. PRE-SEED is the stage typically refers to the period in which a company's founders are first getting their operations off the ground. The most common "pre-seed" funders are the founders themselves, as well as close friends, supporters and family. SEED is the first official equity funding stage. It typically represents the first official money that a business venture or enterprise raises. Seed funding helps a company to finance its first steps, including things like market research and product development. Seed funding is used to employ a founding team to complete these tasks
  • 8. 8 What are the typical rounds of raising capital in the US? SERIES A in this round, it’s important to have a plan for developing a business model that will generate long-term profit. In Series A funding, investors are not just looking for great ideas. Rather, they are looking for companies with great ideas as well as a strong strategy for turning that idea into a successful, money-making business. Typically, Series A rounds raise approximately $2 million to $15 million. In 2021, the median Series A funding was $10 million. SERIES B This round is similar to Series A in terms of the processes and key players. Companies undergoing a Series B funding round are well- established, and their valuations tend to reflect that; most Series B companies have valuations between around $30 million and $60 million. SERIES C Series C funding is focused on scaling the company, growing as quickly and as successfully as possible. Most commonly, a company will end its external equity funding with Series C.
  • 9. 9 Immigration • Transferring employees (specialist staff; executive management) from the home market to the US • All foreigners coming to the US to work must obtain permission to do so in the form of a visa • It is critical for foreign business owners and their workers to adhere to the terms of their particular visa as any violation can result in removal from the US or denial of re-entry into the US.
  • 10. 10 Taxation ► Careful tax planning and counsel is important for all companies doing business in the US. ► Companies in the US are subject to separate federal, state, and local taxes. • The US is party to bilateral tax treaties with numerous foreign countries. • These treaties have significant differences among them, but all of them aim to facilitate commerce between countries while preventing double taxation and tax evasion Tax Treaties 01 Controlled Foreign Corporation 02 Corporate Income Tax 03 Transfer Pricing 04 Individual/Expatriate Income Tax 05 • The Controlled Foreign Corporation (CFC) rules were created and are managed by the Internal Revenue Service – which manages such CFCs’ taxation within rules designed to limit artificial deferral of tax by using offshore low taxed entities. • A corporation formed in the US is subject to federal income taxes on all of its income – meaning income earned anywhere in the world. • Companies in certain sectors may also be eligible for tax credits, which are often used to incentivize investment in emerging industries like renewable energy. Tax credits are particularly valuable compared to deductions because they reduce a company’s tax bill dollar-for-dollar. • Foreign companies doing business in the US may not shift profits to a foreign parent company to avoid taxes. • Individuals that are US citizens or US resident aliens are subject to tax on their worldwide income, regardless of where they work or live.
  • 11. 11 Intellectual Property ► There are four primary forms of intellectual property in the US: patents, copyrights, trademarks, and trade secrets. ► When technology companies consider international expansion, it is the IP strategy which is very important to get right. • A foreign company introducing a unique product into the US market may be able to obtain protection for its invention by securing a US patent, provided that the invention has not been marketed or sold in another country. • The Madrid Protocol makes it easier to register a trademark in multiple countries. • Under the Paris Convention of 1883, trademark filings in a signatory country that are made within six months of filing in another signatory country are treated as if filed on the date of the original filing. • Copyright protection is available for literary, musical, architectural, artistic, graphic, sound recordings, and other works that are written down or otherwise fixed in a tangible medium. • Copyright protection is automatically secured when the author creates the work—registration is not required for protection. Regarding Trademarks Copyrights Trade Secrets • A trade secret is any information that adds value to a business or provides a competitive advantage to the owner because the information is not known by others.
  • 12. 12 Labor and Employment • Foreign businesses coming to the United States must comply with US labor laws when hiring employees (US citizens or legal residents) who will be working in the US. • US laws notably distinguish between ‘employees’ and ‘independent contractors’. Employees are subject to tax withholding requirements and protected by federal labor laws. • Companies doing business in the US need to be aware of these distinctions and accurately classify workers. If a government agency or court determines a worker is actually an employee rather than an independent contractor, the employer can be liable for back taxes and civil claims under labor laws. • US employment contracts may set the scope and term of employment and the conditions under which the parties can terminate the relationship.
  • 13. 13 Product Liability US product liability laws differ greatly from product liability laws in other countries. Unlike many other countries, a majority of US states have adopted the doctrine of strict liability in tort. The adoption of strict liability expands the scope of entities that can be liable for product injuries and lessens the proof necessary to establish such liability. Under strict liability, a company anywhere in the production chain (manufacturers, wholesale distributors, retailers) can be liable if they sell a product in a defective condition that is ‘unreasonably dangerous’ to the user In addition to negotiating indemnification and defense clauses, foreign companies doing business in the US should consider carrying adequate insurance coverage to protect against product liability claims.
  • 14. 14 Conclusion • This is only a ‘big picture’ presentation of the process of expanding your business operations into the United States. • There are many advantages and benefits to business expansion outside your own borders, but make sure you are guided by an experienced team of professionals to smooth the way and save you time, energy and money…and allow your business to launch, sell and profit more quickly. 12
  • 15. 15 Primum Law Group is A boutique law firm based in San Francisco that specializes in advising and representing international companies of all sizes and operating in all industries which are exploring how to take advantage of business opportunities offered by the US economy. Our expertise focuses on the exercise of international multi-faceted and complex business planning. The process has to extend beyond merely identifying new markets for the products and services of the company.
  • 17. 17 Your company has been domestic-focused and now needs to identify how it can obtain the resources needed in order to implement a global strategy. You also need to identify the potential risks involved in the process and the ways you can best mitigate them We walk you through a series of essential analytical questions. We clarify the potential legal issues that have to be taken into account in relation to your planned expansion. We help you strategize the steps of this expansion by designing and implementing efficient, cost-effective legal structures and business operating models that get your business where you want it to be. The process includes getting clear on your business goals, the incorporation options, immigration rules, taxation obligations, intellectual property protections, labor and employment laws, product liability risk.
  • 18. 18 Consultation with Primum Law Group FIRST FIVE EMAILS THAT WE RECEIVE WILL BE ELIGIBLE FOR A FREE 15-MIN CONSULTATION
  • 19. Q&A Contact information General: info@primumlaw.com +1(415)293-8042 Svetlana Kamyshanskaya – svkam@primumlaw.com Elina Firsava – ef@primumlaw.com