This document provides a 5-step process for effectively managing online traffic: 1) Understand the various online traffic sources like classifieds, search engines, and paid channels 2) Organize traffic data by setting up analytics to monitor key metrics 3) Assign responsibilities for tracking different traffic sources 4) Benchmark key metrics over time to measure performance and make adjustments 5) Continuously monitor analytics data on metrics like visits, conversion rates, and referrals sources

1. How to Effectively Manage
Your Online Traffic
06/11/12
Prepared by April Rain/ Dealer Initiatives

2. “You don’t know if you are winning if
you don’t know the score”
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3. 3

4. 4

7. 5 Easy Steps
1. Understand the system
1. Organize
2. Assign responsibility
3. Benchmark/Follow up
4. Monitor
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8. Step 1- Understand the System
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9. Online Traffic Sources
Gather Hunter Farmer Shopper
(Classified/Research) (SEO) (Paid)
(Local) • Edmunds.com • Press • PPC
• Repeat • Autotrader Releases • Search
shopper • Cars.com • Blogs • Social
• Credit union's • Autotrader • Reviews banners
• Service Emails • Kelly Blue Book • Articles • Remarketing
• Newspaper • Mobile
portals • Videos (Third Party)
• Charities • Email lists • Autobytel
• Word of • Digital • AutoUsa
mouth/ Newsletter • Cars.direct
• Direct referrals • Ebay
• Craigslist (Social)
• Costco/Sam's • Foursquare • OEM
• Twitter • Tier 2
• Facebook
• LinkedIn
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10. Checklist of Basics to Monitor:
 Visits
 Unique Visitors
 Pageviews
 Pages/Visits
 Avg. Visit Duration
 Bounce Rate
 % of New Visits
 Referring sources
 Conversion Rate
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11. Step 2, 3 & 4 –
Organize, Assign & Benchmark
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15. Step 5- Monitor
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16. GOOGLE WEB ANALYTICS DASHBOARD
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17. COMPLETE ANALYTICS DASHBOARD
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18. How to add Analytics
o Dataium
o Contact Dataium and they will walk you through the
process.
o Google
o Create a Gmail Account
o www.google.com/analytics
o Receive “code”
o Send code to your webhost and request installation.
o Once completed go to www.google.com/analytics log
in with Gmail account.
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19. Learn About Analytics
o Google: Keyword “Analytics” and use the
teaching tools
o VIDEO:
http://services.google.com/analytics/breeze/en/v5/
interface_navigation_v15_ad1/
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20. Free Website Evaluation
o If you would like to have a free website, SEO
and marketing evaluations. Please leave me
your card and I will follow up with you.
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21. Thank you!
Please rate me as a presenter at
www.Dealerevents.com
Contact Me @
April Rain
Cell:612.701.5016
april@digitalrainmgmt.com
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