At the beginning of a project it is simple to promise to clients different things, but when you need to prove them you might have discover that is impossible. Living in the IoT era we need to be able to process large amounts of content per second. This is why in this session we will see how we can construct a solution around Azure that can handle very easy 1M messages per second. We will start the session with a real time demo and we will continue to describe how we can construct such a system using Azure Services in less than 8h. Each Azure component that was used for the demo will be describes in detail and will see what are the pros and cons of it.