Lambda School trains people online to be software engineers. Rather than paying tuition, students agree to pay a percentage of their income once they are employed and making over $50,000 a year. Hear from Austen Allred how and why you should be stepping on the gas when your CAC is low.

1. HOW TO MAKE USER ACQUISITION
PRACTICALLY FREE
AUSTEN ALLRED
CEO
Lambda School
@AustenAllred

2. Austen Allred
CEO
Lambda School
@AustenAllred
How to make user acquisition practically free

3. Deep Product/Market Fit

4. Deep Product/Market Fit
• “How can I be the Twitter guys?”

5. Deep Product/Market Fit
• “Take a human desire that’s been around for a really long time
and take out steps.”

6. Deep Product/Market Fit
• Turn the Internet into a giant machine for giving people what
they want
• Use technology to abstract away the difficulty or complexity

14. THANK YOU