this course was made by deeb ghanma my website Http://DeebGhanma.com this slide include : Introduction + Welcome + Training requirements + Introduction to the Search Engines world + Introduction to the Digital Marketing world follow me : Twitter : http://Twitter.com/DGhanma Google + : https://plus.google.com/u/0/+DGhanmaPage Facebook : Http://FaceBook.com/DGhanmaPage

1. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14361 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
How to be friends with Search
Engine
1st day Introduction

2. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14362 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Welcome
Name : Deeb Ghanma
6 year experience ins SEO and SEM
website : http://DeebGhanma.com
Facebook Page : Http://Facebook.com/DghanmaPage
Twitter Account : http://Twitter.com/DGhanma
Googl+ : https://plus.google.com/u/0/+DGhanmaPage
Linkedin : jo.linkedin.com/in/dghanma/

3. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14363 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Digital Marketing world
What Is Marketing:
Marketing is the process of communicating the value of
a product to customers, for the purpose of selling that
product (goods or services). Another simple definition
of "marketing" is "managing profitable customer
relationships".

4. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14364 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Digital Marketing world
What Is Digital Marketing:
Marketing using electronic media such as the web,
email, in conjunction with digital data about customers
characteristics & behaviors.

5. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14365 @DGhanmaDGhanmaPage
Marketing Hestory

6. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14366 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Why Digital ??????
Taking a look at last year’s figures, let’s see what AdAge discovered
when looking at the statistics:
• 77% of people interact with brands on Facebook by looking at posts and updates
• 17% share news and experiences with others about the brand in Blogs or Web
• 13% post updates about brands they have connected with
• 56% said they would recommend a brand after becoming a fan on Facebook
• 34% of digital marketers have generated leads from Twitter
• 43% of all consumers who are internet-connected use social
• 80% of Consumers Research Products Online

7. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14367 @DGhanmaDGhanmaPage
Benefits Of Digital Marketing
Digital Or Traditional !!!!!!!!!!
• Reduce cost
• Simple to measure
• Targeted
• Real Time Effects
• Real Engagements
• Always there

8. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14368 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
DigitalMarketingworld

9. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/14369 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Social Media
Facebook, Twitter, Pinterest and
LinkedIn are all examples of
social networks which can be
used as a part of your marketing
efforts, although they are far
from the only ones.
Social media marketing allows
two-way communication between
a company and consumer

10. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143610 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Email Marketing
email marketing is just
beginning to evolve so that it
can be linked to a database
in order to personalize it, so
that individual groups of
customers can be sent mail
based on previous purchases
and interests.

11. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143611 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Online Advertisement
To create Visitors or costumer
through paid or free advertisement
through webs .
1. SEM
2. Display Network
3. Videos
4. Pop UP
5. Exit Pages
6. Others
( PPC - CPM – PPL - Monthly )

12. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143612 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Contents Marketing
is a technique where
content is produced and
distributed with the
intention of providing
relevant, interesting content
to attract and engage a
particular audience that a
business is targeting.

13. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143613 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
SEO introductions
Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search engine's
"natural" or un-paid ("organic") search
results.
Search engine pages :
• Google
• Bing
• Yahoo
• YouTube
• Facebook  Bing

14. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143614 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
SEO Introduction
SERP ( Search Engine Result Pages )
is the listing of results returned by a
search engine in response to a
keyword query.

15. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143615 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
SEO Include
• Keyword research and
usage,
• on-page
• off Link building
• Site structure
• Analytics

16. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143616 @DGhanmaDGhanmaPage
Click to edit Master title style
29/02/143616
@DGhanmaDGhanmaPage
SEO introductions
Why SEO is Important :
the goal of search engines is to keep
users coming back by consistently
delivering useful search results.
1. Search engines grabbing more market
share
2. It is cost-effective
3. Your competitors are doing it
4. Easy to grab your target
5. By time it will be free
6. High ROI
7. SEO can be simple and can be used by
absolutely anyone
8. rank at the top of Google
9. grow their business and make money
online.

17. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143617 @DGhanmaDGhanmaPage
Click to edit Master title style
29/02/143617
@DGhanmaDGhanmaPage
History OF SEO ( Google Update )
History OF SEO
1995 Yahoo
1998 Google
2000 Ad words
2003 Florida Update
Banned Keyword stuffed and make search
relevant
2011 Panda Update
Banned any page with Low quality and crap
materials
2012 Penguin Update
Banned who have anchored text for the same
word for the same page
2013 HuminBird
making search results more relevant and
pertinent and ensuring that Google delivers users
to the most appropriate page of a website,

18. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143618 @DGhanmaDGhanmaPage
Click to edit Master title style
29/02/143618
@DGhanmaDGhanmaPage
2 type of SEO
Black Hat SEO
strategies that Google dislike and
would like to penalize.
These include a whole host of
strategies from on-page keyword
stuffing to back linking blasts using
software to generate tens of
thousands of backlinks to your site.
White Hat SEO
approved strategies for getting your
page to rank well .
Google offers guidelines to
webmasters which spell out
approved SEO strategies :
http://ow.ly/DMlt9

19. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143619 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
How Google Rank Website ?
Eric Schmidt, once CEO of Google, once reported that
Google considers over 200 factors to determine which
sites rank higher in the results.
A short list of the strongest ranking
factors:
• Google + 1
• Number of Backlinks
• Facebook shares
• Facebook total activity
• Facebook comments
.
• Pinterest activity
• SEO Strength of Backlinking URL/ Page
• Facebook Likes
• Tweets
More Factors : MOZ SearchMetrice

20. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143620 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Course Outline
• Day 1
Introduction
+ Welcome
+ Training requirements
+ Introduction to the Search Engines world
+ Introduction to the Digital Marketing world
+ Q/A

21. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143621 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
All About Keywords
• Day 2
Keyword’s Research: The Cornerstone of an
SEO Program
+ Introducing keyword phrases
+ Keywords research process
+ Performing keyword research
+ Q/A

22. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143622 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
ON Page SEO
• Day 3
OnPage SEO
+ Title Tags
+ Site Map
+ Meta Description
+ Friendly URL's
+ Heading ( h1,h2,h3)
+ Headlines
+ Keywords Content
Placement
+ Optimizing Image
+ 404 Error page
+ Robots.txt File
+ Q/A

23. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143623 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Off Page SEO
• Day 4
Off Page SEO
+ Google Pagerank
+ DoFollow & NoFollow Links
+ Directory Submission
+ Social Bookmarking
+ Participate in Q&A Sites
+ Influencer Blogs
+ News Sites
+ Portals and Partner
Sites
+ Q/A

24. Click to edit Master title style
•Click to edit Master text styles
–Second level
•Third level
–Fourth level
»Fifth level
29/02/143624 @DGhanmaDGhanmaPage @DGhanmaDGhanmaPage
Measurement
• Day 5
Monitoring, Tracking and Analysis
+ Introduction to Google Analytics
+ Google Analytics accounts and profiles
+ Google Analytics reports
+ Google Analytics dashboard
+ Google webmaster tools
+ Tracking external links
Closing