this course was made by deeb ghanma my website Http://DeebGhanma.com how to be friends with Search Engine ( SEO training by DGhanma ) on-page SEO include : Introduction + Welcome + Training requirements + Introduction to the Search Engines world + Introduction to the Digital Marketing world follow me : Twitter : http://Twitter.com/DGhanma Google + : https://plus.google.com/u/0/+DGhanmaPage Facebook : Http://FaceBook.com/DGhanmaPage

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How to be friends with Search
Engine
1st On Page SEO

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SEO On Page
How to let Google know what your
page is about.

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On-page SEO includes the following
considerations:
1. Making sure website content
is visible to search engines.
2. Making sure your website is
not blocking search engines
3. Making sure search engines
picks up the keywords you
want them to.
4. Design the structure of the
web for better UX and
Better Speed

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HTML <>

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<Title> Why it is Important </…
• Browser
• Search Engine Results Pages
• External Websites

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Title Tag (Optimization )
<title > The Same Phrase Keyword </tile>
• the title tag should be less than 64 characters.
• Optimal Format
Primary Keyword - Secondary Keyword | Bran
Name ( less known Brand )
Bran Name | Primary Keyword - Secondary
Keyword ( Known Brand )

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Meta Description
<meta name="description" content="This is an
example of a meta description. This will often
show up in search results.">

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Some point for MD
• keep meta descriptions between 150 and 160 characters
• Avoid Duplicate Meta Description Tags

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Friendly URL's
Dynamic URL
A URL that results from the search of a database-driven Web site
or the URL of a Web site that runs a script.
Dynamic URLs often contain the following characters: ?, &, %, +,
=, $, cgi-bin, .cgi.

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friendly URL
A friendly URL is a Web address that is easy to
read and includes words that describe the
content of the webpage.
1. User-Friendly URLs
2. Search Engine-Friendly URLs

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friendly URL
Notes :
• URLs must be shorter than 2083 characters
• Related to the title and keywords
• Optimal Format
http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html

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friendly URL
Comparison of URLs for a Canon Powershot SD400 Camera
Amazon.com
http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974-
4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance
Canon.com
http://consumer.usa.canon.com/ir/controller?act=ModelDetailAct&fcategoryid=145&modelid=11158
DPReview.com
http://www.dpreview.com/reviews/canonsd400/

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friendly URL
• Obvious
• Relevance
• Link

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H tags ( H1 , H2 , H3 )
Heading tags are used to differentiate the heading of a page
from the rest of the content. The most important heading
tag is the h1 tag and least important is the h6 tag. The
heading structure is useful for SEO purpose.
• <h1> keywords phrase </h1>  Only one
• <h2> keywords phrase </h2>  at least one
• <h3> keywords phrase </h3>  at least one

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H Tags
• H1 should define the most
important keyword (but avoid
keyword stuffing).
• H1 tag should be employed
only once per page.
• H2 and H3 tags are also
important – they hold
important information about
the content.

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H Example
<h1>Website Design Basics</h1>
<p>Here is some text</p>
<h2>HTML</h2>
<p>Here is some text</p>
<h3> HTML definition </h3>
<p>Here is some text</p>
<h2>CSS</h2>
<p>Here is some text</p>
<h3> CSS definition </h3>
<p>Here is some text</p>

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Headlines Google Will Love
Headline VS Tile
The difference is that an
article title is what you
show your readers, and a
page title is what you
show search engines.

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Headline
• catching headline
• Keywords phrase
• Easy to remember
• Trending
• Related to the content

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Optimizing Image
2012-Ford-Mustang-LX-Red
• Name Your Images ( Key word )
• Optimize Your Alt Tags
• Strategize Your Image Dimensions and
Product Angles
• Reduce the File Sizes of Your Images
• Handle Your Thumbnails
• Decorative Images

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Optimizing Image
Optimize Your Alt Tags
• Describe your images
• Use model number or serial number
• Do not keyword stuff
• Don't use alt tags for decorative images

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Keywords density
Keyword density is the percentage
of times a keyword or phrase
appears on a web page compared
to the total number of words on
the page.
Density is dyeing ( bust never
use than 2% for each article and
10 words or keywords max )

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Keywords density
Calculation of Density :
Article , word counts : 325
Rate# of this wordWord
0.62 %2/3252Best SEO in Amman
2.2 %7/3257SEO
1.24%4/3254Amman

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Keywords Content Placement

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Structure
Website Load :
How fast (or slow) your website loads is another factor
Google takes
http://tools.pingdom.com/fpt/
https://developers.google.com/speed/pagespeed/insights/

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Site Map XML
Search engines
automatically look for a special file on
each website called the sitemaps.xml
file.
Help to indexed your web
deebghanma.com/sitemap.xml

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Site Map XML
creating this file and
getting it on to your site is
a straightforward process.
XML Sitemaps Generator
www.xml-sitemaps.com/

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Robots.txt File
This file that should sit in the
same place as your
sitemaps.xml file. The address
to this file should look the
same as the example below:
deebghanma.com/robots.txt

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Robots.txt File
The robots.txt file is a
simple file that exists so
you can tell the areas of
your site you do not want
Google to list in the
search engine results.

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Robots.txt File
# robots.txt good
example
User-agent:
* Disallow: /admin
User-agent:
* Disallow: /logs
# robots.txt - blocking the entire website
User-agent: *
Disallow: /

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Error Pages ( 404 , 301 , 302 )
page that doesn’t exist either
because you deleted or
renamed it without
redirecting the old URL to a
new page, or because of a
typo in a link

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Type of error
Error 301
web page has been moved from point A to
point B ( Page rank + link value )
Error 302
search engines that a web page has been
moved, temporarily. A 302 redirect does
not pass any pagerank or link value to the
new location
Error 404