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HOW TO
MAKE
AWESOME
DIGITAL
CONTENT
Dr Oonagh Murphy | www.oonaghmurphy.com | @OonaghTweets
+ STAND
OUT
ONLINE
Oonagh Murphy | www.oonaghmurphy.com | @OonaghTweets
CONTENT + PLATFORM = EYEBALLS
CONTENT + PLATFORM = EYEBALLS
Likeable
Shareable
Interesting
Intriguing
Shocking
Funny
Exciting
Popular
Well connected
Multiple ways to engage
Adventure
Cats &
Comedy
Comedy
Babies +
Cuteness
Comedy
CONTENT + PLATFORM = EYEBALLS
Digital culture
+
Your product
=
Brilliant
What is digital content?
It sounds expensive!
Is it worth my while?
Do I really need to be online?
I don’t have time for that
What if I make a mistake?
Via carriecha Flickr
@OonaghTweets
@OonaghTweets
@OonaghTweets
@OonaghTweets
@OonaghTweets
@OonaghTweets
@OonaghTweets
SOME MORE TOOLS OF NOTE …
PartyParty – Beautiful Stop Motion Video Tool – iPad + iPhone
Canva – Drop and Drag Graphic Design Platform – Web Based
PiktoChart – Drop and Drag Infographic Creator – Web Based
MemeCreator – Allows you to create Memes – Web Based
ThinGLink – Allows you to Add Interactive Features to Pictures – Web Based
CONTENT + PLATFORM = EYEBALLS
Likeable
Shareable
Interesting
Intriguing
Shocking
Funny
New Angle
Popular
Well connected
Multiple ways to engage
Digital culture
+
Your product
=
Brilliant content
YOU NEED TO BE MORE LIKE
CATS ON THE WEB
Likeable
Shareable
Interesting
Intriguing >>
Shocking
Funny
Engaging
In a media saturated world, even the greatest
works of art struggle to get the attention of
visitors who are engrossed in their phones,
tablets and other devices – USE THIS TREND |
ENGAGE PEOPLE ONLINE |
Oonagh Murphy
@OonaghTweets
CATS
ARE YOUR
COMPETITION
Oonagh Murphy
@OonaghTweets
Thank You!
Dr Oonagh Murphy
hello@oonaghtweets.com
www.oonaghmurphy.com
@OonaghTweets

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How to make awesome digital content + stand out online

Editor's Notes

  1. Being a creative entrepreneur in a digital age is a bit like being lost in a crowd. It can be exciting – but also daunting. The crowd is made up of other creative entrepreneurs, funny videos, heart warming stories, amazing inventions, and cats. The best way to beat the competition is to know your competition.
  2. The Challenge is ….
  3. The Challenge is ….
  4. Babies, cats, comedy, adventure
  5. http://silvia-alba.tumblr.com/post/5749676076/15-variations-of-the-five-pound-note
  6. So whether your Leonardo Da’vinci – or a local designer-maker you are competing in a digital world.
  7. So lets begin by looking at the humble cat. More people have watched xx video than live in the entire Island of Ireland. More people have watched xx video than have visited museums in Ireland in the last year.