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Dr. Tom Seymour
 Definition
 Judicial and Administrative lawmaking not
  discussed
 Lobbying techniques, methods and strategies
 The first step: Organize a plan
 When to lobby
 A lobbying effort doesn’t have to be
  expensive, but it does take lots of time
 Obtain    a bill drafting manual

 Research    the subject

 Prepare    a rough draft for discussion

 Get    a professional opinion

 Talk   to local legislators

 Approval    for form and style
 Don’t just get a sponsor – get the right one(s)
 Do some investigation to identify likely
  sponsors
 How to get information
 How to use this information
 Intangible considerations
 Number of Sponsors
 Ask the legislator personally
The importance of understanding
            parliamentary procedures

   Step 1: Introduction

   Step 2: Referral to Committee

   Step 3: Scheduling Committee hearings

   Step 4: Committee hearings
   Step 5: Committee action

   Step 6: Committee reports

   Step 7: Second reading and final passage

   The battle isn’t over yet.
 Problems!   Problems! Problems!

 Unfavorable   committee report

 Divided   committee report

 Amendment     and re-referral
 Engrossment


 Motion    for reconsideration

 Clincher   motion

 Recalling   from committee

 Refusal   to return a measure
 Don’t  rely on testimony alone
 The KISS formula
 Keep the sponsor informed
 Don’t get involved in mudslinging
 Avoid controversy
 Stick to the facts
 Form coalitions
 Conduct briefing sessions
 Communicate  the importance of
 appropriated appearance

 Meet   with legislators

 Always   get a commitment for support
 Informal hearings
 Order of testimony
 Organize the presentation
 Introduce yourself immediately
 Always address the chairman
 Summarize testimony in writing
 Make testimony interesting
 Things no to do
 Using the facts
 Poisoning the well
 Feigning friendship
 Flyspecking
 Asking loaded questions
 Waving the red flag
 Predicting the end of the world as we know it
 Killingwith kindness
 Adding an appropriations clause
 Bring in the big fiscal note
 Packing the stands
 Fuss and bluster
 Glittering generalities
 Transfer
 Testimonial
 Plain   folks

 Mythical   solutions

 Threaten    a Big Mac attack
 Who  must register
 Registration with secretary of state
 Information and fee required
 Written authorization
 Annual reports
 Regulation by secretary of State
 Invitations and gifts to legislators
 Unlawful means to influence legislators
 Isit necessary to hire a lobbyist?
 What is a lobbyist?
 What does a lobbyist do?
 What are different kinds of lobbyists?
 Hiring a Lobbyist?
 Why can lobbying be so expensive?
 What makes a lobbyist effective?
 What are the intangibles?
 The lobbying team
 Communicate     with the members

 Newsletters


 Telephone   networks

 Acquiring   and using a data base

 Directing
         letter-writing and telephone
 campaigns
 Everything  gets 15 minutes in the spotlight
 Develop a media plan
 Appoint a media spokesperson
 Write good news releases
 Newsworthiness vs. free publicity
 News events
 Letters to the editor
 Call-in shows
 Inventory    resources

 Establish   realistic goals

 Creating    a tactical mix
 Powers   reserved to the people

 Basic   steps for petitioning

 The   election campaign
 Be   a good citizen

 Vote   early and vote often

 Know   your legislators

 Communicate     with your legislators

 Do’sand don’ts about writing or calling a
 legislator
 Be   informed

 Express   gratitude when it is due

 Treat   everyone with dignity and respect

 Get   involved

 Ethics


 Conclusion

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How to lobby_-_dr._seymour

  • 2.  Definition  Judicial and Administrative lawmaking not discussed  Lobbying techniques, methods and strategies  The first step: Organize a plan  When to lobby  A lobbying effort doesn’t have to be expensive, but it does take lots of time
  • 3.  Obtain a bill drafting manual  Research the subject  Prepare a rough draft for discussion  Get a professional opinion  Talk to local legislators  Approval for form and style
  • 4.  Don’t just get a sponsor – get the right one(s)  Do some investigation to identify likely sponsors  How to get information  How to use this information  Intangible considerations  Number of Sponsors  Ask the legislator personally
  • 5. The importance of understanding parliamentary procedures  Step 1: Introduction  Step 2: Referral to Committee  Step 3: Scheduling Committee hearings  Step 4: Committee hearings
  • 6. Step 5: Committee action  Step 6: Committee reports  Step 7: Second reading and final passage  The battle isn’t over yet.
  • 7.  Problems! Problems! Problems!  Unfavorable committee report  Divided committee report  Amendment and re-referral
  • 8.  Engrossment  Motion for reconsideration  Clincher motion  Recalling from committee  Refusal to return a measure
  • 9.  Don’t rely on testimony alone  The KISS formula  Keep the sponsor informed  Don’t get involved in mudslinging  Avoid controversy  Stick to the facts  Form coalitions  Conduct briefing sessions
  • 10.  Communicate the importance of appropriated appearance  Meet with legislators  Always get a commitment for support
  • 11.  Informal hearings  Order of testimony  Organize the presentation  Introduce yourself immediately  Always address the chairman  Summarize testimony in writing  Make testimony interesting  Things no to do
  • 12.  Using the facts  Poisoning the well  Feigning friendship  Flyspecking  Asking loaded questions  Waving the red flag  Predicting the end of the world as we know it
  • 13.  Killingwith kindness  Adding an appropriations clause  Bring in the big fiscal note  Packing the stands  Fuss and bluster  Glittering generalities  Transfer  Testimonial
  • 14.  Plain folks  Mythical solutions  Threaten a Big Mac attack
  • 15.  Who must register  Registration with secretary of state  Information and fee required  Written authorization  Annual reports  Regulation by secretary of State  Invitations and gifts to legislators  Unlawful means to influence legislators
  • 16.  Isit necessary to hire a lobbyist?  What is a lobbyist?  What does a lobbyist do?  What are different kinds of lobbyists?  Hiring a Lobbyist?  Why can lobbying be so expensive?  What makes a lobbyist effective?  What are the intangibles?  The lobbying team
  • 17.  Communicate with the members  Newsletters  Telephone networks  Acquiring and using a data base  Directing letter-writing and telephone campaigns
  • 18.  Everything gets 15 minutes in the spotlight  Develop a media plan  Appoint a media spokesperson  Write good news releases  Newsworthiness vs. free publicity  News events  Letters to the editor  Call-in shows
  • 19.  Inventory resources  Establish realistic goals  Creating a tactical mix
  • 20.  Powers reserved to the people  Basic steps for petitioning  The election campaign
  • 21.  Be a good citizen  Vote early and vote often  Know your legislators  Communicate with your legislators  Do’sand don’ts about writing or calling a legislator
  • 22.  Be informed  Express gratitude when it is due  Treat everyone with dignity and respect  Get involved  Ethics  Conclusion