The document provides information about importing wine to China, including: 1) China is the world's largest market for red wine and second largest wine market overall, importing over 500 million liters in 2015. 2) The basics for entering the Chinese market include signing contracts with importers, registering as an exporter, and completing customs procedures. 3) Top importers, exporting countries, and marketing strategies for entering the Chinese wine market are outlined.

1. WINE
T O C H I N A
HOW TO IMPORT
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2. Melinda Szabó
Linda Wine Reviews
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Hello

3. Shanghai
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4. Do you
sell there?
China is the world’s largest luxury market, with 20 percent
of total consumption, according to McKinsey & Company.
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5. Basics of China
* world’s largest market for red wine
* world's second largest wine market
* population is over 1.355 billion
* imported 553,573,891 liters of wine in 2015
* import increased by 44.2% compared to 2014
* import value reached US$2,031,670,743
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6. Dalian
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7. Basics to Enter
1. signing the contract with the importer
2. registration as exporter at AQSIQ
3. registering the label
4. transferring customs documents
5. CIQ inspection and labeling
6. customs clearance and delivery
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8. Tianjin
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9. Basics to Enter
AQSIQ stands for General Administration of Quality
Supervision, Inspection and Quarantine of the
People's Republic of China.
CIQ stands for China Inspection and Quarantine
Customs clearance in China is one of the most
critical points within an exporters trading business as
there is often a lack of clarity when it comes to
Chinese Customs requirements and procedures.
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10. Shanghai
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11. top 10 wine importers
EEDC
ASC Fine Wines Beijing
Tempus Warehousing (Shenzhen) Co., Ltd.
Aussino Beijing
Summergate
FWP
MPC
Jointek
Jebsen & Co. (China) Ltd.
Shanghai C&D Trade Co., Ltd.
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12. Shanghai
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13. Top 10 countries in business
Germany
Value: US$14m
Argentina
Value: US$16m
Portugal
Value: US$12m
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14. Top 10 countries in business
South Africa
Value: US$27m
USA
Value: US$39m
Italy
Value: US$64m
2 % 3 % 6 %
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15. Top 10 countries in business
Chile
Value: US$128m
Spain
Value: US$83m
Australia
Value: US$322m
2 % 3 % 6 %12% 13% 14%
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16. Top 10 countries in business
France
Share by volume: 43%
Volume: 127m litres
Value: US$623m
Average price: US$4.91
2 %
1
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17. Shanghai
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18. Steps to enter
2 %1
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Invest in marketing
Why?
The market is very competitive. It is
harder and harder to get in the local
distributors. You have to sell your
wine by yourself.

19. Steps to enter
2 %2
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Wine tasting
Why?
People will sure taste your wine and
they will listen to you.

20. Steps to enter
2 %3
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Product Placement
Why?
Make your wine a star. French wine
is a luxury good in China after the big
investment in Lafitte tv series.

21. Steps to enter
2 %4
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Social media
Why?
Make more and more quality posts,
have articles in web magazines and
newspaper, attend on events.

22. Steps to enter
2 %5
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New technology
Why?
Tell your story, the history of the
winery by the new technology. These
can be videos, presentations, movies
about what you do. Story telling!

23. Linda Wine Reviews
Follow on Twitter:
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Like on Facebook:
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ABOUT LINDA
A strong connection with wines
and wine business was always
an important part of her life.
She is a highly qualified wine expert,
Copenhagen based.
Education:
Viticulture and Oenology Engineer
Distillery technician
WSET Award
Experiences:
Hungary, South Africa, New Zealand