SlideShare a Scribd company logo
Online success isn’t accidental.
It takes time, money and a detailed
Get real.
PLAN.
Your digital marketing strategy
is your website’s job description.
HAVE A PLAN.
Know what you expect your
website to do for your business.
#1.
DEFINE.
Don’t focus on the how.
Focus on the…
WHAT.
Know who your website needs
to target.
#2.
IDENTIFY.
what challenges and drives your personas.
Use this to…
RELATE TO THEM.
Brainstorm
by good websites.
RARELY TARGETED
Decision-makers are
Determine what information
your target personas want.
#3.
QUESTION.
Record every question your
personas may have.
DON’T AVOID ANY.
Plan what content you need to create
to address your persona’s questions.
#4.
ANSWER.
Determine how both you and your
personas will achieve your goals.
#5.
STRUCTURE.
Clearly define how you will monitor your
goals on an ongoing basis.
#6.
MEASURE.
1. Define.
2. Identify.
3. Question.
4. Answer.
5. Structure.
6. Measure.
Remember…
how to develop a website that
can be held accountable.
You now know
CONGRATS.
How to Hold Your Website Accountable

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