1.Craft a compelling job description Crafting a compelling job description is paramount in the recruitment process as it serves as the initial touchpoint between a company and potential candidates. 2.Candidate discovery Discovering relevant candidates is pivotal in the recruitment process. EasySource's talent discovery model uses advanced algorithms to identify candidates whose skills match job requirements 3.Screen candidates EasySource’s Candidate Screening Module uses persona-based screening to map the ideal candidate profile based on your job description or prompts and finds PPC specialist with relevant skills, profiles, and work experience. 4.Assess candidates Assessing candidates' skills is crucial for identifying the right fit. EasyInterview's skill assessment tool evaluates candidates based on job-specific competencies. 5.Interview candidates Automated video interviews offer insights beyond resumes. EasyInterview enables recruiters to assess candidates comprehensively, whether hiring for one position or at scale. Moreover, involving hiring managers expedites decision-making in the recruitment process. 6.Engage candidates EasySource’s Candidate Engagement Module ensures that candidates are engaged with highly personalized strategies and messaging across multiple platforms to compel them to join your organization. 7.Conduct reference checks Once you have shortlisted the candidates, verify their work history and performance in previous roles. This step is essential in ensuring the authenticity of their claims and understanding their strengths and areas for development. 8.Selection and onboarding An offer letter is important because it helps to protect both the employer and the employee. Share a comprehensive offer letter with the candidates that includes information about the position, such as the title, duties, salary, and benefits. It must include the start date, the probationary period (if any), and the signature of the employer. To read the full article, visit https://www.hirequotient.com/how-to-hire/ppc-specialist

1. How to hire a PPC
Specialist
Discover the essential steps to find and hire the perfect PPC specialist for
your organization, from crafting a compelling job description to conducting
thorough assessments.
by Amit Thokal

2. Craft a compelling job description
• Crafting a compelling job description is paramount in the recruitment process as it serves as the
initial touchpoint between a company and potential candidates. This document outlines the roles,
responsibilities, and expectations of the position, attracting qualified individuals whose skills align
with the job requirements.
• A well-crafted job description not only clarifies the responsibilities associated with the role but also
communicates the company's culture, values, and mission. It sets clear expectations for
candidates and helps them determine if they are a good fit for the organization.

3. Compelling Job Descriptions Attract Top Talent
Moreover, a compelling job description can significantly impact the quality
of applicants, attracting top talent and reducing the time and resources
spent on the hiring process. Therefore, investing time and effort in
creating a detailed and engaging job description is essential for attracting
the right candidates and building a strong team.

4. Candidate discovery
Discovering relevant candidates is pivotal in the recruitment process.
EasySource's talent discovery model uses advanced algorithms to identify
candidates whose skills match job requirements. By analyzing various
factors, it presents recruiters with curated selections, saving time and
improving efficiency.
The model continually learns and adapts, ensuring recruiters receive
high-quality candidates, streamlining talent acquisition.

5. Screen candidates
Most of the ATS and candidate screening tools rely on keywords in
candidates' profiles or resumes to filter them. This can lead to relevant
candidates being eliminated simply because their profiles or resumes did
not have the right keywords. Worse, it may result in irrelevant candidates
being filtered in due to their focus on the right keywords.

6. Persona-Based Candidate Screening
To avoid the limitations of keyword-based filtering, EasySource's
Candidate Screening Module uses persona-based screening. This
approach maps the ideal candidate profile based on the job description or
prompts, and identifies PPC specialists with the relevant skills, profiles,
and work experience.
The persona-based screening also ranks candidates based on their
relevancy, allowing recruiters to prioritize their outreach and focus on the
most qualified applicants.

7. Assess candidates
Assessing candidates' skills is crucial for identifying the right fit. EasyInterview's skill assessment tool
evaluates candidates based on job-specific competencies. By offering tailored assessments, it ensures
candidates possess the required skills, streamlining the selection process.
This feature aids recruiters in identifying top talent accurately, enhancing the quality of hires and
organizational success.

8. Interview Candidates
Automated video interviews offer insights beyond resumes. EasyInterview
enables recruiters to assess candidates comprehensively, whether hiring
for one position or at scale. Moreover, involving hiring managers
expedites decision-making in the recruitment process.
You can also gauge PPC skills of applicants with the help of PPC
specialist interview questions

9. Sample Interview Questions
1. Imagine you're a potential customer. Explain our product or service to me in a clear and compelling way.
2. Share your experience with meeting targets - what were they, did you achieve them, and how did
your performance compare to your peers?
3. Describe a time when you actively developed a new skill. What specific steps did you take to master it?
4. Reflect on a challenging situation you encountered. How did you handle it, and what kept you
motivated throughout?
5. Discuss the most recent intriguing topic or concept you learned about and explain why it captured
your interest.

10. Engage candidates
Reaching out to qualified PPC Specialists and engaging them throughout
the hiring process can be tedious and time-consuming, risking the loss of
qualified candidates. EasySource's Candidate Engagement Module
enables recruiters to build personalized messaging and strategies across
multiple platforms, compelling candidates to join the organization.

11. Conduct reference checks
Verifying candidates' work history and performance in previous roles is
essential to ensure the authenticity of their claims and understand their
strengths and areas for development. Additionally, inquire about the
candidate's ability to work effectively within a team and adapt to the
company culture, as this role requires collaboration across multiple
teams.

12. Selection and onboarding
An offer letter is crucial as it protects both the employer and the
employee. Share a comprehensive offer letter detailing the position's title,
duties, salary, and benefits. Include the start date, probationary period (if
any), and the employer's signature.
In the onboarding program, introduce the PPC Specialist to the
organization's culture, values, and mission, as well as specific product or
service knowledge and buyer personas.