How to GSD with your Business Belfast Business Show March 2024.pptx
1. How to GSD with
your Business
Melanie Boylan – 19th March 2024
2. Mum of 2, Cat Mum of 2, into
Science, Space, StartUps, Star
Trek, Vampires, Hospital
dramas, Murder Documentaries,
Networking, Genshin Impact,
Comic Con, Walking, Exercise
and Beetroot Juice
2
Melanie Boylan
3. What you get out of this
session:
• The fundamentals of a basic marketing funnel
• The Tools
• Links to useful articles and help
• A chance to ask questions
• A free download!
• What transitions look like….
4. Who is
here?
What kind of
industry do
you
represent?
Retail,
hospitality,
Public
Sector, etc..
Product Service
Hybrid
How many
staff do you
have?
1-5 5-20
7. I prefer to G.S.D - which is a
little of both
GOALS
Week
Quarter
https://www.smartsheet.com/c
ontent/business-goals
8. S is for SWOT
Every 6
months
https://blog.hubspot.co
m/marketing/swot-
analysis
9. D is for Diary
First put in:
Your Days OFF (anniversary, birthday, weddings, school
holidays, closed for Christmas)
Public Holidays (for here and where your clients are
based)
Days of the Year
Annual Conferences, Industry events and awards
• R & R What can you create through Routine and Run
• M & M (Morbidity and Mortality) my one is Midweek
Mindset!
10. The Tools
• Online Calendar and / or hard back diary
• Project Management tool like Asana
• CRM like HubSpot
• Virtual Assistant
• Accountability Buddy