This document discusses how on-demand insights from crowdsourced data can help grocery retailers gain a competitive advantage. It introduces Premise, a company that provides near real-time insights through a global network of contributors. The document outlines how Premise conducted a case study in Miami, FL to gather price and availability data across Walmart and Publix stores for specific products. The results provided insights on pricing comparisons across geographies, stores, and over time. Key takeaways are that on-demand insights can help grocery retailers stay competitive by reducing data collection costs and discovering trends in shopper behavior.

1. How On-Demand
Insights Can Drive
a Winning Grocery
Strategy

2. Meet the Speakers
Hilary Huntington
Sr. Business
Development Executive
Ryan Furey
Solutions Consultant

3. Agenda
● Premise overview and crowdsourcing methodology
● Intro to in-store mobile discovery and on-the-ground insights
● How to obtain competitive insights
● Case Study: FL Grocery Task
● Live Q&A

4. The Future
of Market
Research.

5. Premise is a global, venture-backed
technology company headquartered in San
Francisco, with a presence in over 137
countries worldwide.
We provide crowdsourced insight solutions for
global brands by enabling near real-time
visibility on the market, store-by-store,
allowing brands to:
● Identify retail execution fixes
● Adjust trade promos while active
● Spot out of stocks
● Monitor competitor innovation
Meet
Premise.

6. Trusted.
Over $150 Million Invested From
Leading Venture Capital Firms
Visited.
Join Some of the
World’s Leading Retailers
Known.
We’re Changing The Game,
And People Are Taking Notice.

7. Local Presence,
At Global Scale
A continually growing
network of Contributors
compete to gather
requested insights
through the mobile app,
earning money for each
verified task.

8. In-Store Mobile Discovery: The Basics

9. How crowdsourcing
can provide on-the-
ground insights for
Grocers

10. Insights from Previous Progressive Grocer Webinar Poll

11. Optimize Your Entire Operation
Competitive Insights

12. Define Requirements: Competitive Insights
▪ WHAT: Visit Publix and Walmart supermarkets only
▫ Identify products in three different categories of goods
▫ Report on price and availability
▪ WHERE: Miami, FL U.S.A.
▫ Within Walmart and Publix retailers only
▪ WHO: Any contributors
▪ WHEN: Within a 3-day “Snap Campaign”
▪ HOW MUCH: One visit per unique retail location
▫ As many retail locations as we can visit within the snap campaign
▪ WHY: Stores need data that gives them the competitive advantage by
understanding how competitor grocers are pricing common goods

13. Define Requirements: Competitive Insights Task Design
WHAT: Visit Publix and Walmart supermarkets only, capturing data on:
Price, Availability, &
Sentiment
▪ Apples
▪ Chicken Breast
▪ Orange Juice

14. Define Requirements: Geographic Targeting
▪ WHERE: Miami, FL, U.S.A.

15. Define Requirements: Store-Level Insights
▪ WHERE: Miami Metro Area, FL, U.S.A.
▫ Within Walmart and Publix retailers only

16. Define Requirements: Demographic Targeting
▪ WHO: Any contributors

17. Define Requirements: Psychographic
Targeting
▪ WHO: Any contributors

18. Define Requirements: Temporal Constraints
▪ WHEN: Within a 3-day “Snap Campaign”
▪ HOW MUCH: One visit per unique retail location, up to three products per task
▫ As many retail locations as we can visit within the snap campaign

19. Results: Competitive Insights

20. Results: Price Comparison Across Geography

21. Results: Price Comparison Across Stores

22. Results: Competitive Insights

23. Results: Regional/National Stock Monitoring

24. Results: Competitive Insights Over Time

25. What competitive intelligence is most important
for your company to have?
● Price
● Promotion
● Product freshness
● Customer sentiment
● Customer demographics/analysis
● All the above
● Other
Poll Question

26. Why aren't you currently capturing these
competitive insights?
● Cost for acquiring data
● Lack of time
● Don’t know where to start
Poll Question

27. 1. In-store mobile discovery can help future-proof your organization to stay
competitive in the rapidly changing grocery industry
2. Reduce the cost of data collection on customers and competitors with on-demand
insights.
3. Leverage on-demand insights to discover trends in grocery retail shoppers such as
who they are, what they want, how they are shifting in their shopper journey, as
well as the future of omni-channel shopping
Key Takeaways

28. Live Q&A
Hilary Huntington
Sr. Business
Development Executive
Ryan Furey
Solutions Consultant

29. Download eBook Now