This document provides an agenda and resources for a business workshop. It outlines steps for conducting primary and secondary market research, including interviews, surveys, focus groups and online tools. It recommends sources for demographic data like SurveyMonkey and library business librarians. Other sections provide tips on using market data tools like SimplyAnalytics and ReferenceUSA to analyze competitors and customer base. The document concludes by advising attendees to compile their research into a business plan and marketing strategy.

2. WELCOME & AGENDA
 Please turn Phones to Silent or Vibrate
 Facilitator & Introductions
 Follow the Facebook page
FB.com/LadyBiznessInc
 Complete Evaluations

3. WHAT IS YOUR USP?
WIIFM

4. PRIMARY RESEARCH
Interviews
(by telephone or face-to-face)
Surveys
(online or by mail)
Questionnaires
(online or by mail)
Focus groups gathering a
sampling of potential clients or
customers and getting their direct
feedback
DEMOGRAPHIC INFORMATION
SURVEYMONKEY.COM
FACEBOOK GROUPS
QUESTIONPRO.COM
WUFOO.COM
GOOGLE.COM/FORMS
FIVERR.COM
PRODUCT MOCKUPS

5. SECONDARY RESEARCH
 Who is your target?
 What do they buy?
 Where do they live?
 Where do they shop?
 When do they buy?
 Why do they buy your product or
service?
 How much do they make?
https://www.youtube.com/watch?v=1pQtByxJlWM

6. BUSINESS LIBRARIANS
John Raynor
High Point Public Library
336-883-3216
John.Raynor@HighPointNC.gov
HighPointPublicLibrary.com
Morgan Ritchie-Baum
Greensboro Public Library
City of Greensboro
Phone: 336-373-4559
Morgan.RitchieBaum@greensboro-nc.gov
www.greensboro-nc.gov

7. NCLIVE.ORG
NC Live provides North Carolina residents and students with searchable
collections of magazine, newspaper, and journal articles, electronic books,
historical materials, maps, and much more - covering a wide range of topics.
Full Text
Download
Most Relevant
Pages

8. BUSINESS DECISION
Find new customers, identify new store locations, analyze your market,
evaluate your competitors, target media and direct mail campaigns.
FAMILIES
GENDER
AGE
RACE
INCOME

9. BUSINESS DECISION
GRAPHIC FORMAT
RADIUS AROUND
SPECIFIED LOCATION

10. This report compares the top 20 Tapestry segments in a specified areas.
BUSINESS DECISION

11. Other Local Businesses
in the Area
Competitors
New Marketing Tool that looks at area customers. Users can generate reports
detailing consumer market data.
REFERENCE USA

12. A web-based mapping application that lets users quickly create professional-
quality thematic maps and reports using powerful demographic, business and
marketing data.
SIMPLYANAYLTICS.COM

13. NAICS & SIC Codes
SIMPLYANAYLTICS.COM

14.  Place this Data in your Business Plan
 Executive Summary
 Market Analysis
 Marketing & Sales
 Funding Request
 Financial Projections
 Appendix
COMPILE YOUR DATA

15. GIVE IT TO THE PEOPLE!
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