Music Success Teleseminar Series - Social Media Mastery: Tools & Discourse

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Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/

In this call we will talk about:

- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly

- Who is Currently Using Social Media and What Drives Them

- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online

- Marketing Basics 101. You’ll be Surprised as What Really Works

- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand

- Top 5 Social Media Sites Every Musician Should Be On

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  • Music Success Teleseminar Series - Social Media Mastery: Tools & Discourse

    1. 1. Music Success Teleseminar Series Social Media Mastery: Tools & Discourse
    2. 2. In a time of drastic change it is thelearners who inherit the future. The learned usually find themselvesequipped to live in a world that no longerexists. ~Eric Hoffer
    3. 3. Music Vs. Marketing- Your music should be: Spontaneous and Creative  - Your marketing should be the exact opposite: Systematic and Scientific
    4. 4. You can have your moral integrity and ROCKat Marketing & Promotion!To make it better ask:How Can I Help?What Do They Want?What is My Niche?
    5. 5. Marketing and PerformingWe all want that moment where the hair onthe back of your neck stands up...1. Capture & Engage2. Create Moments3. Change Lives
    6. 6. 70%, connecting withfamily and friends.49% looking to stayconnected to relevantnews& info46% consumersexpressed the desire forentertainment.42% wished to sharereviews of company orproduct experiences
    7. 7. Fatigue...- Deal Fatigue- Follow Fatigue- Social Media FatigueOvercome by: LISTENING & ReadingObserve what they seem to wantThen again ask: How Can I Help/ Contribute or Share? or Add value
    8. 8. What Most Musicians Do Online1. Facebook & Twitter & YouTube2. Sporadic communication with no plan or goals and NO products3. Use BCC in email program4. Ask for money before building value (or never ask at all)
    9. 9. What Expert Marketers Do Online1. They control message (use Facebook, Twitter & YouTube to augment messages)2. Use analytics - constantly measure results and impact3. Communicate regularly w/ purpose4. BUILD LISTS - Use email programs5. Strategically ask for money & make offers only after value built
    10. 10. WWW = What Went Wrong?Musicians learned social media etiquette from MySpace...Now, we use newer platforms like Facebook, Twitter etc. ineffectively, bygoing down the same rabbit hole.Basics of marketing 101 are being ignored.
    11. 11. http://www.jeffbullas.com
    12. 12. http://www.jeffbullas.com
    13. 13. - A Post is considered dead when the growth in engagement is less than 10%. - The average Post Lifetime for a Page is 3 hours and 7 minutes.
    14. 14. Good Bad
    15. 15. - The average Facebook user is connected to 80 pages.
    16. 16. Good Bad - Know the basics. DM, RT, @ mention, Handle, Lists, # - For Twitter, YES to external apps!
    17. 17. - Themes and colors consistent with all pages. - Photo = 10x the # of followers - Bio - 8x the # of followers
    18. 18. http://www.jeffbullas.com
    19. 19. Ariel HyattFounder, Ariel Publicity & Cyber PR®- 17 years in music business w Ariel Publicity, NYC- Transitioned from traditional to digital PR- Studied Internet Marketing & Social Media- Wrote and self-published Music Success in Nine Weeks& Musician’s Roadmap to Facebook & Twitter- 12 countries - teaching & speaking- Middle Tennessee State University (MTSU) offers aCyber PR® Class based on the principals used in mybusiness. My staff and I lead students in a rigorous CyberPR® accreditation process that includes hands onexperience working on active Cyber PR® Campaigns. ah@arielpublicity.com @CyberPR 6
    20. 20. coreydenis@gmail.comCorey Denis @coreythraseDigital Strategist, Toolshed- Corey Denis is a digital strategist at Toolshed, a boutiquefirm for Media, Tech, and Entertainment companies lookingfor online strategy services, online promotion, socialnetwork marketing, direct-to-fan marketing and campaigndesign, digital music service licensing.- Her blog, Not Shocking actively vets the least surprisingnews in the entertainment industry.- Sometimes columnist for the SF Appeal, San Francisco’sOnline Newspaper- Created & executed digital strategies, built & marketedplatforms for numerous distributors, startups labels andartists including What Are Records, IODA, IRISDistribution, Michael Tilson Thomas, SoundExchange,Todd Fancey, Ning, Loudcaster & Comedian StephenLynch. 6
    21. 21. Social Media Mastery: Tools & Discourse 9-Week Online Course Taught byAriel Hyatt of Cyber PR® & Corey Denis of Toolshed In Social Media Mastery: Tools and Discourse, you will learn how to: • Strategically add to your current Social Media assets to generate more online followers & fans • Get mobile: Use text messaging & mobile applications to engage fans • Measure your online influence & improve it • Use analytics to track who is talking about you and where and effectively respond to them • Create consistent, compelling content for all of your social outlets • Use Twitter more effectively and find new fans to follow and engage with you • Save time and energy by streamlining your marketing & social media efforts
    22. 22. Social Media Mastery: Tools & Discourse 9-Week Online Course Taught byAriel Hyatt of Cyber PR® & Corey Denis of Toolshed 1 Time Payment: $297 USD or 2 Monthly Payments: $159 USD Register For The Course At: http://arielpublicity.com/9weekcourse

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