The document discusses exporting panela, a sugar cane product from Colombia, to other countries. It proposes exporting panela to the United States because Americans would benefit from a natural sweetener and vitamin source. Exporting to the US could be successful since it would earn dollars and provide a healthy natural product to consumers. Research found that panela exports have grown 14% since 2007, with top export countries including Russia, the UK, US, India, Ecuador and Colombia.