The document discusses how builders can expand their margins by taking advantage of the UK's Help-to-Buy program. It provides tips for builders, such as actively seeking land with Help-to-Buy provisions, critically assessing profit potential early in the development process, planning for Help-to-Buy from the beginning to allow for greater densities and shorter approval times, and using accurate information systems to reduce costs and boost margins. The document emphasizes that Help-to-Buy represents an opportunity rather than a restriction for builders, and that smart use of information allows builders of all sizes to benefit from the program.

1. HOW TO EXPAND YOUR MARGINS
WITH HELP-TO-BUY SALES
Some margin-boosting ideas for the UK’s Help-to-Buy developers

2. HELP-TO-BUY:
Why it helps the house builder too
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3. Since its launch in 2014,
80,000 FAMILIES HAVE
BOUGHT A HOME
USING HELP-TO-BUY.
For these buyers, the scheme has been an immense success.
Without it, many would be stuck in GENERATION RENT.
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4. WWW.EQUE2.CO.UK
The government has identified over 20 housing zones with space
for over 45,000 homes… where getting permission may be faster.
They have also made brownfield sites easier to develop.
Demand for
the scheme is
RISING
KEY FACTS:
But supply of
land remains
TIGHT
So planning permission
requirements are
RELAXING

5. BUT:
Due to the UK’s shortage of starter homes,
permission from now on will favour
SOLVING THE SHORTAGE.
With a focus on new builds from Help-to-Buy developers.
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6. WWW.EQUE2.CO.UK
HELP-TO-BUY STATISTICS:
It means a market where:
Most homes sell for <£200,000
Most buyers have deposits of just 5%
And the maximum sale price is limited to £600,000

7. That’s not a restriction…
That’s a MARKET OPPORTUNITY.
SO TAKE ADVANTAGE. Here’s how.
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8. WWW.EQUE2.CO.UK
TIP 1:
ACTIVELY SEEK OUT LAND WITH
HELP-TO-BUY PROVISIONS.
Many developers shy away from land where planning permission depends on
Help-to-Buy readiness. You may discover there’s less competition to acquire.

9. TIP 2:
CRITICALLY ASSESS PROFIT
POTENTIAL EARLY ON.
Few small builders do accurate rules-based business modelling. Be one
of the few who do, and you’ll see profits where others only see costs.
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10. TIP 3:
PLAN FOR HELP-TO-BUY
FROM DAY 1.
Help-to-Buy permission often allows greater build densities. Build more
homes and satisfy more buyers, without losing build quality, or profit.
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11. TIP 4:
FACTOR IN A SHORTER
BUILD CYCLE.
Be Help-to-Buy friendly, and approval processes can be
shorter. Time is money, and Help-to-Buy developers can save it.
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12. TIP 5:
BUY MATERIALS AND LABOUR
WITH ABSOLUTE ACCURACY.
The right information systems can cut materials waste and get the
appropriate mix of employees and contractors on EVERY build. All
helping reduce your costs and boost your margin.
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13. WWW.EQUE2.CO.UK
IN BRIEF:
Who are the smartest Help-to-Buy developers?
They’re those who use information effectively. Today’s solutions
keep vital facts and figures flowing through your business… and
are useful at every step. And useful means profitable. Take a look
at what the right information systems could do for your business.

14. TAKEAWAYS
WWW.EQUE2.CO.UK
Help-to-Buy isn’t a
restriction, it’s an
opportunity.
Smart use of
information means
builders of all sizes can
make Help-to-Buy pay.
Help-to-Buy
developers enjoy less
competition… and
bigger margins.

15. Start winning more business with
the help of our free eGuide:
ESTABLISHING
COMPETITIVE ADVANTAGE
- A GUIDE FOR HOUSE
BUILDING COMPANIES
DOWNLOAD YOUR FREE EGUIDE NOW