LITE 2015 - Marketing Fundamentals Every Training Provider Needsgetadministrate
This document discusses marketing fundamentals for training providers. It explains that marketing allows prospects to find and notice a training provider. It then discusses how to calculate return on investment for marketing campaigns by considering factors like deliverability rate, open rate, click through rate, response rate, and close rate. Finally, it outlines the three key ingredients for successful marketing campaigns as the offer, call to action, and creative design, providing tips for optimizing each.
My Proprietary Conversion Optimization flowchart. How to integrate Retargeting and Marketing Automation strategies to increase conversions through the Sales Funnel.
The document discusses various topics related to designing and managing services, including defining services, categories of service mixes, characteristics of services, steps to increase quality control, marketing strategies for service firms, models for service quality, developing brand strategies, and specific customer worries. It provides an outline and definitions for key terms.
The document discusses how to send surveys directly from Salesforce using GetFeedback. GetFeedback allows you to create beautiful, branded surveys that can be distributed through various channels like email, messaging, websites, and communities. Surveys are seamlessly integrated with Salesforce and feedback can be mapped back to customer records.
The Value Of An Email Marketing Solution On The Internet BusinessRoy Welch
Email marketing involves using emails to promote products and services to customers. It aims to build strong customer relationships and loyalty. Many companies find email marketing effective for promoting their business at low cost. However, the quality of the emails determines the success of the email marketing campaign. Sending spammy or poorly written emails can damage a company's reputation. Effective email marketing requires keeping messages brief, precise and engaging to capture customers' interest.
LITE 2015 - Marketing Fundamentals Every Training Provider Needsgetadministrate
This document discusses marketing fundamentals for training providers. It explains that marketing allows prospects to find and notice a training provider. It then discusses how to calculate return on investment for marketing campaigns by considering factors like deliverability rate, open rate, click through rate, response rate, and close rate. Finally, it outlines the three key ingredients for successful marketing campaigns as the offer, call to action, and creative design, providing tips for optimizing each.
My Proprietary Conversion Optimization flowchart. How to integrate Retargeting and Marketing Automation strategies to increase conversions through the Sales Funnel.
The document discusses various topics related to designing and managing services, including defining services, categories of service mixes, characteristics of services, steps to increase quality control, marketing strategies for service firms, models for service quality, developing brand strategies, and specific customer worries. It provides an outline and definitions for key terms.
The document discusses how to send surveys directly from Salesforce using GetFeedback. GetFeedback allows you to create beautiful, branded surveys that can be distributed through various channels like email, messaging, websites, and communities. Surveys are seamlessly integrated with Salesforce and feedback can be mapped back to customer records.
The Value Of An Email Marketing Solution On The Internet BusinessRoy Welch
Email marketing involves using emails to promote products and services to customers. It aims to build strong customer relationships and loyalty. Many companies find email marketing effective for promoting their business at low cost. However, the quality of the emails determines the success of the email marketing campaign. Sending spammy or poorly written emails can damage a company's reputation. Effective email marketing requires keeping messages brief, precise and engaging to capture customers' interest.
We look at new features being released and heading into BETA. Google MY Business integration to reply to Google Reviews, NPS score confirmation, TextBack and new Review Widget designs to display your reviews on your website.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Reputation Management the Right Way: Case Study Daytona Auto Mall, Digital De...Vickie Gibbs
Learn how to effectively manage your Reputation, use customer feedback to make improvements to your business processes, and leverage customer reviews in your marketing. Intermediate how-tos are covered as well as examples from dealerships at the Daytona Auto Mall.
This month we look at Google reviews, Google review attributes, re-opening your business during COVID-19, the power of tags and social sharing in GatherUp.
The document outlines 9 strategies for customer retention in managed service providers (MSPs): 1) Set clear expectations, 2) Become a trusted technology expert, 3) Build trust through relationships, 4) Implement anticipatory service, 5) Make use of automation, 6) Build KPIs around customer service, 7) Build online relationships, 8) Go above and beyond, and 9) Implement customer feedback surveys to monitor satisfaction and make improvements. It provides examples and recommendations for each strategy to help MSPs improve retention and reduce customer churn.
This document provides an overview and best practices for implementing marketing automation capabilities gradually over time rather than all at once. It recommends starting with key features like email marketing and growing in sophistication. While many aspects require changes to workflows, some capabilities like landing pages do not require as much interdepartmental integration. The document outlines foundational, recommended, and better practices for various marketing automation capabilities like email, landing pages, and campaign automation to help users implement features effectively.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
February 2018 Customer Webinar - GetFiveStarsGatherUp
In this month's webinar we unveiled the launch of our new Review Widget - now you can show both 1st Party and 3rd Party reviews on your website.
We also discussed an update to Google Q&A Monitoring and Management, and many other new features and updates.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
Tree service digital +google maps optimization presentationtreeservicedigital
This document outlines a digital marketing method for tree service contractors. It discusses the importance of online presence, with over 77% of consumers searching online. It then details a proven formula for ranking high in Google Maps results which includes optimizing the Google My Business listing, building citations and consistency, gaining reviews, and on-page optimization. Tools are recommended to help with review automation, citations, and analysis of online visibility. Attendees are offered a free online marketing plan review.
This document provides tips for reporting ROI from social media to executives. It recommends translating social metrics into business terms that executives understand, like revenue, sales, and costs. It suggests aligning social media goals with core business objectives. The document also provides examples of how to integrate social media data with analytics and CRM tools to measure outcomes like leads and conversions. Finally, it advises comparing social media performance to other channels to show its relative impact.
How to measure your marketing effectivenessJustin Kerley
A presentation from 2014 looking at several unique marketing goals and how to track them utilizing beginner, intermediate and advanced level Google Analytics use
Here are the key points about reports, data views, and tracking extracts in Marketing Cloud:
- Standard reports provide out-of-the-box metrics on sends, opens, clicks, etc. Data views and tracking extracts allow access to raw tracking data.
- Data views aggregate data at the send, subscriber, and full population level. Tracking extracts contain raw click and event data for each subscriber.
- Tracking extracts are stored for 6 months. Data views are refreshed daily. Send Logs contain runtime information for up to 90 days.
- Use standard reports for high-level metrics. Use data views to build custom reports and segments. Use tracking extracts for granular click-level analytics.
- Send Logs provide
Email Marketing & Automation Best Practices for E-tailGrant Crowell
Successful marketing automation is about sending the right message at the right time! The more positive touch points you create for customers, the more likely they are to engage.
"Today’s technology makes sending relevant, beautiful emails easy for everyone. Even novice marketers can feel in control of their email marketing, leading to better email campaigns and stellar results for you and your brand."
WHAT YOU'LL LEARN FROM THIS PRESENTATION:
1. How to set up and optimize your email marketing automation to align with your business goals.
2. Starter best practices for newbies
3. Top tech feature to apply with our best practices.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
The document provides a 30-day starter plan for email marketing. It includes a 10-step checklist for setting up and implementing an email marketing campaign over 30 days. The plan recommends setting goals, auditing resources, setting up email marketing accounts, building contact lists, designing email templates, writing email content, scheduling emails, analyzing reports, creating autoresponders, and testing campaigns. Each step includes guidance and best practices for email marketing.
In the dynamic world of digital marketing, having a robust and efficient email marketing platform is essential for businesses of all sizes. One such player that has gained widespread recognition is GetResponse. In this comprehensive exploration, we'll delve into the features, benefits, pricing, and overall performance of GetResponse's email marketing services.
As inboxes get more crowded, your jobs, as email marketers, get harder and harder. How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority for the majority of email marketers in 2014. This webinar addresses this important topic and shows you how you can use Return Path’s Inbox Insight to stand out in the inbox. It covered how to use consumer and competitive data to see what drives the best engagement. We also showed you how to apply these tactics to your own program via real life success stories and examples.
Acing the Product Execution (PE) Interview by Amazon Sr PMProduct School
Main takeaways:
-Structure of a good answer for a PE-style question.
-Defining the right success metrics for your product.
-Is a North Star metric really required?
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
We look at new features being released and heading into BETA. Google MY Business integration to reply to Google Reviews, NPS score confirmation, TextBack and new Review Widget designs to display your reviews on your website.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Reputation Management the Right Way: Case Study Daytona Auto Mall, Digital De...Vickie Gibbs
Learn how to effectively manage your Reputation, use customer feedback to make improvements to your business processes, and leverage customer reviews in your marketing. Intermediate how-tos are covered as well as examples from dealerships at the Daytona Auto Mall.
This month we look at Google reviews, Google review attributes, re-opening your business during COVID-19, the power of tags and social sharing in GatherUp.
The document outlines 9 strategies for customer retention in managed service providers (MSPs): 1) Set clear expectations, 2) Become a trusted technology expert, 3) Build trust through relationships, 4) Implement anticipatory service, 5) Make use of automation, 6) Build KPIs around customer service, 7) Build online relationships, 8) Go above and beyond, and 9) Implement customer feedback surveys to monitor satisfaction and make improvements. It provides examples and recommendations for each strategy to help MSPs improve retention and reduce customer churn.
This document provides an overview and best practices for implementing marketing automation capabilities gradually over time rather than all at once. It recommends starting with key features like email marketing and growing in sophistication. While many aspects require changes to workflows, some capabilities like landing pages do not require as much interdepartmental integration. The document outlines foundational, recommended, and better practices for various marketing automation capabilities like email, landing pages, and campaign automation to help users implement features effectively.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
February 2018 Customer Webinar - GetFiveStarsGatherUp
In this month's webinar we unveiled the launch of our new Review Widget - now you can show both 1st Party and 3rd Party reviews on your website.
We also discussed an update to Google Q&A Monitoring and Management, and many other new features and updates.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
Tree service digital +google maps optimization presentationtreeservicedigital
This document outlines a digital marketing method for tree service contractors. It discusses the importance of online presence, with over 77% of consumers searching online. It then details a proven formula for ranking high in Google Maps results which includes optimizing the Google My Business listing, building citations and consistency, gaining reviews, and on-page optimization. Tools are recommended to help with review automation, citations, and analysis of online visibility. Attendees are offered a free online marketing plan review.
This document provides tips for reporting ROI from social media to executives. It recommends translating social metrics into business terms that executives understand, like revenue, sales, and costs. It suggests aligning social media goals with core business objectives. The document also provides examples of how to integrate social media data with analytics and CRM tools to measure outcomes like leads and conversions. Finally, it advises comparing social media performance to other channels to show its relative impact.
How to measure your marketing effectivenessJustin Kerley
A presentation from 2014 looking at several unique marketing goals and how to track them utilizing beginner, intermediate and advanced level Google Analytics use
Here are the key points about reports, data views, and tracking extracts in Marketing Cloud:
- Standard reports provide out-of-the-box metrics on sends, opens, clicks, etc. Data views and tracking extracts allow access to raw tracking data.
- Data views aggregate data at the send, subscriber, and full population level. Tracking extracts contain raw click and event data for each subscriber.
- Tracking extracts are stored for 6 months. Data views are refreshed daily. Send Logs contain runtime information for up to 90 days.
- Use standard reports for high-level metrics. Use data views to build custom reports and segments. Use tracking extracts for granular click-level analytics.
- Send Logs provide
Email Marketing & Automation Best Practices for E-tailGrant Crowell
Successful marketing automation is about sending the right message at the right time! The more positive touch points you create for customers, the more likely they are to engage.
"Today’s technology makes sending relevant, beautiful emails easy for everyone. Even novice marketers can feel in control of their email marketing, leading to better email campaigns and stellar results for you and your brand."
WHAT YOU'LL LEARN FROM THIS PRESENTATION:
1. How to set up and optimize your email marketing automation to align with your business goals.
2. Starter best practices for newbies
3. Top tech feature to apply with our best practices.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
The document provides a 30-day starter plan for email marketing. It includes a 10-step checklist for setting up and implementing an email marketing campaign over 30 days. The plan recommends setting goals, auditing resources, setting up email marketing accounts, building contact lists, designing email templates, writing email content, scheduling emails, analyzing reports, creating autoresponders, and testing campaigns. Each step includes guidance and best practices for email marketing.
In the dynamic world of digital marketing, having a robust and efficient email marketing platform is essential for businesses of all sizes. One such player that has gained widespread recognition is GetResponse. In this comprehensive exploration, we'll delve into the features, benefits, pricing, and overall performance of GetResponse's email marketing services.
As inboxes get more crowded, your jobs, as email marketers, get harder and harder. How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority for the majority of email marketers in 2014. This webinar addresses this important topic and shows you how you can use Return Path’s Inbox Insight to stand out in the inbox. It covered how to use consumer and competitive data to see what drives the best engagement. We also showed you how to apply these tactics to your own program via real life success stories and examples.
Acing the Product Execution (PE) Interview by Amazon Sr PMProduct School
Main takeaways:
-Structure of a good answer for a PE-style question.
-Defining the right success metrics for your product.
-Is a North Star metric really required?
Similar to How To Easily Boost your Local SEO Using Google My Business And A Simple Survey (20)
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
6. @responsesuite
KEY SUMMERY
• Fully brand-able surveys.
• No need to request clients re-type their email
address (ResponseSuite catches that invisibly).
• Add additional questions.
• Route unhappy clients through different
questions (collect feedback)
• Build unlimited surveys for your firm.
• Direct integration with mainstream platforms*.
• Option for custom integrations with other
systems.
• Premium UK-based support and proactive
advice.
• A complete system for building your Google
My Business reputation.
8. @responsesuite
YOU CAN’T DO THIS WITH
STANDARD SURVEY PLATFORMS
• Integrate directly into email marketing, CRM
and case management systems.
• Segment people based on their choices and
scores.
• Build unlimited surveys.
• Take each person to a different page on hitting
‘submit’ based on their choices and/or scores.