SlideShare a Scribd company logo
Landing Pages
 MEC LABS Certification for Landing Page Optimization
 Created numerous landing pages for email marketing
campaigns, print ads, digital ads, event invites, and
promotional flyers
 Created landing pages and forms in numerous languages
 Used CMS to create smart lists for the landing page
forms and connected each form to campaigns in
SalesForce to track customer reach and leads
Blogs
 Performed keyword research with Google Analytics and
Hubspot keyword tools to collect data for each blog topic
 Responsible for writing monthly blogs for five markets
and research market trends
 Created internal links, added images, and compiled meta
data descriptions, keywords, and tags for optimization
 Published blogs on RSS feed and Social Media platforms
Advertisements
 Responsible for the design of both print and digital
advertisements for five markets internationally
 Used Adobe Suite for advertisement creation
 Responsible for the landing pages behind each
advertisement and tracking the success and amount
of new business/leads generated from each ad
 Responsible for the ordering and contract
negotiation of each ad with media publications
around the world
Thank You!
 Email: michelegoebel47@gmail.com
 Phone: 513.328.9410

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Michele Goebel's Portfolio

  • 1.
  • 2. Landing Pages  MEC LABS Certification for Landing Page Optimization  Created numerous landing pages for email marketing campaigns, print ads, digital ads, event invites, and promotional flyers  Created landing pages and forms in numerous languages  Used CMS to create smart lists for the landing page forms and connected each form to campaigns in SalesForce to track customer reach and leads
  • 3.
  • 4.
  • 5.
  • 6. Blogs  Performed keyword research with Google Analytics and Hubspot keyword tools to collect data for each blog topic  Responsible for writing monthly blogs for five markets and research market trends  Created internal links, added images, and compiled meta data descriptions, keywords, and tags for optimization  Published blogs on RSS feed and Social Media platforms
  • 7.
  • 8.
  • 9. Advertisements  Responsible for the design of both print and digital advertisements for five markets internationally  Used Adobe Suite for advertisement creation  Responsible for the landing pages behind each advertisement and tracking the success and amount of new business/leads generated from each ad  Responsible for the ordering and contract negotiation of each ad with media publications around the world
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Thank You!  Email: michelegoebel47@gmail.com  Phone: 513.328.9410