The document provides tips for designing an effective email campaign, including writing short, informative content that captures benefits and key features; creating pullouts or visuals for important points; using complementary imagery; writing an arresting call to action with incentives; crafting an intriguing headline; and writing a subject line that stands out.

1. H O W T O D E S I G N A N
A W E S O M E E M A I L E R .
I - D I E N T M E D I A
C O N T E N T + D E S I G N + H T M L

2. I - D I E N T M E D I A
1 CONTENT
Write short, informative
and convincing content.
Capture the benefit and
key features.

3. I - D I E N T M E D I A
2 HIGHLIGHTS
Create pullouts from
the existing content or
design visuals for the
key points/sub heads.

4. I - D I E N T M E D I A
3
2
IMAGERY
Use visuals only if they
make sense and
complement the copy.
Never force fit one!

5. I - D I E N T M E D I A
4 CTA
Write an arresting call
to action. Make sure
the button stands out.
Throw in one incentive
to tempt the reader.

6. I - D I E N T M E D I A
5 HEADLINE
Think through the
benefits and write an
intriguing/convincing
headline that urges the
recipient to read on.

7. I - D I E N T M E D I A
6 SUBJECT LINE
Your awesome emailer
won't get read without
a fitting subject line.
Write one that stands
out in the inbox!

8. I - D I E N T M E D I A
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