This document summarizes a talk on designing products with blockchain. It provides an overview of blockchain and examples of how it is used today, such as distributed databases and decentralized apps. It discusses challenges in designing for blockchain as it requires a new way of thinking. The talk outlines steps product managers can take such as understanding audience needs, using language they understand, easing the transition, and starting wireframing and building things. The document advertises product management and related online courses from Productschool.

1. www.productschool.com
How to Design A Product with
Blockchain by Helium Dir of Product

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8. Coco Tang
TONIGHT’S SPEAKER

9. Design a Product
with Blockchain.

10. My Background.
Director of Product at Helium for 2.5 years
Previously Senior Product Manager at Zenfolio
Prior to that worked at BlackBerry
Studied at University of Waterloo Systems Design Engineering

11. What is Blockchain?

12. Blockchain’s
First Use Case

13. Blockchain used today.
Distributed Database
Decentralized Versions of Consumer Applications
Payment Method

14. Blockchain used today.
dApp example - Decentralized AirBnB

15. The Blockchain Problem.
New way of thinking and doing
No design pattern, best practices, or heuristics

16. Solving Blockchain
as a Product Manager
Create a consumer experience.
Abstract away the ‘hard’

17. Audience.
Understand who your audience is.
This will help frame a lot of your assumptions later on.
1. Gather a list
2. Survey the list

18. Understand their needs

19. Use language they
understand

20. Ease the transition

21. A Helium Example.
Helium Gateway
Helium Hotspot
Helium Access Point

22. The Survey.

23. 45.27% Helim Hotspot
43.24% Helium Gateway
11.49% Helium Access Point

24. Geographical Differences
Coastal States preferred Hotspot. California,
New York, Washington, Massachusetts.
Middle America preferred Gateway.

25. Other Differences.
Younger, Female, with more disposable income liked Hotspot.

26. What is Helium Solving?
Problem: There is no low-cost, long-range
connectivity solution for IoT devices

27. Helium Network

28. Creating a Consumer
Experience

29. Thank you.
Any Questions?

30. “Work” on the
Blockchain

31. Blockchain’s
irst se Case

32. Start wireframing.

33. Build Things.

34. www.productschool.com
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Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
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