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How to Cultivate Your Best Content From Your Biggest Fans

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Influitive

LINDSEY ERLICK, SENIOR MANAGER, STUDENT ADVOCACY & MARKETING AT PEARSON

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@linze_e @theglutenfreetravelers HOW PEARSON GENERATED 96 ADVOCACY STORIES IN A YEAR… AND YOU CAN TOO. LINDSEY ERLICK SENIOR MANAGER, PEARSON
Dawo Saden, Oromiya, Ethiopia @linze_e University of California Berkeley HOW LONG BETWEEN?
@linze_e@linze_e
Measure before & after IMPACT1 @linze_e
DEFINE BUSINESS NEEDS @linze_e
MEASURE, MEASURE, MEASURE @linze_e
Position requests as an OPPORTUNITY2 @linze_e
BE EXCLUSIVE @linze_e
ASSUMPTIONS AREN’T ALWAYS RIGHT @linze_e
POSITION AS AN OPPORTUNITY @linze_e
Set advocates up for SUCCESS3 @linze_e
START SMALL @linze_e
GIVE SOMETHING BEFORE YOU ASK FOR ANYTHING @linze_e
BE A CHEERLEADER @linze_e
@linze_e
3 Key Takeaways • Measure before and after IMPACT • Position requests as an OPPORTUNITY • Set advocates up for SUCCESS USE AN IMAGE, ICON(s), ANIMATED GIF, VIDEO @linze_e
How to Cultivate Your Best Content From Your Biggest Fans

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