SlideShare a Scribd company logo
HOW DO YOU FIND
CUSTOMERS?
TO SCALE YOUR BUSINESS
YOUR CUSTOMERS NEED
TO FIND –> YOU <–
HOW TO CREATE CONTENT
THAT ATTRACTS CUSTOMERS
Helvis Smoteks
I CAN HELP YOU DO THE
SAME!
MY 5 STEP GUIDE
Craft Your Content Strategy
Create the Content
Do Marketing
& Have a Killer Link-building strategy
Then Convert Readers into Customers
TYPES OF CONTENT
Blog Posts
Social Media Posts
Videos
Podcasts
eBooks
Webinars
THE FUNNEL
ESENTIALS
OF THE
CONTENT
STRATEGY
Define Your Buyer Persona (Google Analytics)
Find Companies With Similar Buyer Persona (Google it)
Analyze their Content (Ahrefs’ Top Pages)
Create Content Plan, Incl. Keywords (KWfinder)
Visualize the Funnel
Add the Timeline (+Responsibilities)
YOU LOSE IF YOUR
TOPIC RESEARCH S*CKS
THE FOCUS
KEYWORD
SHOULD
APPEAR:
At the beginning of your headline (<h1>)
In the first 20 words
0.5% to 4% of the word total
In the <meta> title & description
Add focus keyword in H2 or H3 headline
In the picture’s Alt text
Add the synonyms
7 STEPS TO RANK ON GOOGLE
WRITE LONG CONTENT
1 500-2 500 WORDS
MY 5 STEP CONTENT MARKETING LIST
• Answer questionsQUORA
• 80% Comments – 20% PostsREDDIT
• StumbleUpon, Growth Hackers, HackerNews,
BizSugar, Digg, & forums.CONTENT SHARING
• Inbound, Medium, Linkedin Articles, Tumblr,
Soup.io, Flipboard, & Publi.sh
REPUBLISH THE
ARTICLE
• Slideshare, Scribd, and Speaker DeckSHARE THE SLIDES
2 HACKS TO PUT YOUR CONTENT ON THE TOP
OUTRANK INFERIOR POSTS
1.Find all the articles on your topic (Google it)
2.Find pages that link with these articles (SemRush, Ahrefs)
3.Prepare the Email sequence
4.Do the Outreach (Gmass, NinjaOureach)
SCRAPE THE WEB
1.Find all the similar articles (ScrapeBox, Recipe Creator+Data Miner)
2.Prepare the Email Sequence
3.Upload All the URLs to Outreach Tool (NinjaOutrach, BuzzStream)
4.Hit Send
HOW DO YOU CONVERT
READERS INTO CUSTOMERS?
OFFER SOMETHING PEOPLE CANNOT RESIST
WRITE/UPDATE
CONTENT
CONTENT
MARKETING
LINK-BUILDING
OPTIMIZATION
CONTENT WORKS WHEN YOU SLEEP
DONE!
YOU ARE READY TO BUILD YOUR
FIRST MARKETING FUNNEL
QUESTIONS?
marketmegood.com/blog
H@marketmegood.com

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How to create content that attracts customers

  • 1. HOW DO YOU FIND CUSTOMERS?
  • 2. TO SCALE YOUR BUSINESS YOUR CUSTOMERS NEED TO FIND –> YOU <–
  • 3. HOW TO CREATE CONTENT THAT ATTRACTS CUSTOMERS
  • 4.
  • 6.
  • 7. I CAN HELP YOU DO THE SAME!
  • 8. MY 5 STEP GUIDE Craft Your Content Strategy Create the Content Do Marketing & Have a Killer Link-building strategy Then Convert Readers into Customers
  • 9. TYPES OF CONTENT Blog Posts Social Media Posts Videos Podcasts eBooks Webinars
  • 11.
  • 12. ESENTIALS OF THE CONTENT STRATEGY Define Your Buyer Persona (Google Analytics) Find Companies With Similar Buyer Persona (Google it) Analyze their Content (Ahrefs’ Top Pages) Create Content Plan, Incl. Keywords (KWfinder) Visualize the Funnel Add the Timeline (+Responsibilities)
  • 13. YOU LOSE IF YOUR TOPIC RESEARCH S*CKS
  • 14.
  • 15.
  • 16. THE FOCUS KEYWORD SHOULD APPEAR: At the beginning of your headline (<h1>) In the first 20 words 0.5% to 4% of the word total In the <meta> title & description Add focus keyword in H2 or H3 headline In the picture’s Alt text Add the synonyms 7 STEPS TO RANK ON GOOGLE
  • 17. WRITE LONG CONTENT 1 500-2 500 WORDS
  • 18.
  • 19. MY 5 STEP CONTENT MARKETING LIST • Answer questionsQUORA • 80% Comments – 20% PostsREDDIT • StumbleUpon, Growth Hackers, HackerNews, BizSugar, Digg, & forums.CONTENT SHARING • Inbound, Medium, Linkedin Articles, Tumblr, Soup.io, Flipboard, & Publi.sh REPUBLISH THE ARTICLE • Slideshare, Scribd, and Speaker DeckSHARE THE SLIDES
  • 20.
  • 21. 2 HACKS TO PUT YOUR CONTENT ON THE TOP OUTRANK INFERIOR POSTS 1.Find all the articles on your topic (Google it) 2.Find pages that link with these articles (SemRush, Ahrefs) 3.Prepare the Email sequence 4.Do the Outreach (Gmass, NinjaOureach) SCRAPE THE WEB 1.Find all the similar articles (ScrapeBox, Recipe Creator+Data Miner) 2.Prepare the Email Sequence 3.Upload All the URLs to Outreach Tool (NinjaOutrach, BuzzStream) 4.Hit Send
  • 22. HOW DO YOU CONVERT READERS INTO CUSTOMERS?
  • 23. OFFER SOMETHING PEOPLE CANNOT RESIST
  • 25.
  • 26. DONE! YOU ARE READY TO BUILD YOUR FIRST MARKETING FUNNEL