Company champions or employee resource groups (ERGs) play an integral role in building company culture and diversity. To create effective ERGs, companies should 1) align ERG missions with company vision and values, 2) confirm executive sponsorship and goals to support ERG growth, and 3) calculate and secure an annual budget to allow ERGs to achieve goals without struggling for funding. Recognizing and rewarding high-performing ERG leaders also helps motivate members.

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How to Create Company Champions in
your Organization
by shawnnutley | Nov 9, 2021 | Blog, business, entrepreneurship, Leadership, Shawn
Nutley
Company champions or resource groups remain an integral part of any company as they
are involved in building company culture through inclusion and diversity. Over the years,
company champions have played a significant role in building a community within work
areas. They play an essential role by implementing and transitioning a company’s culture
since they are intermediaries between the leadership and employees by providing the
management with relevant information. They offer suggestions that work during critical
moments since they relate with both parties; thus, they know what works best. For an
organization to benefit from these groups, there are a few steps to follow.
A Company has to Align its Mission and Vision with ERGs
It’s essential to have an employee resource group role well defined in a company. It states
what is expected from the ERG leaders and resource allocation to ensure smooth
a
a

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operation in a company’s community. To achieve satisfactory results, a company may have
ERGs reporting to a group, proving that their processes align with the companies plan.
A Company should Confirm Executive Sponsorship and Goals
A company should clearly outline its intent in members’ commitment and how it will
support its growth. It should indicate how it plans to help employees grow by supporting
their suggestions and creating a suitable work environment. Confirming its role in support
and sponsorship gives ERGs relief since they can be listened to and their
recommendations implemented.
Calculate and Secure a Budget
For an ERG to perform well, financial support is vital. Due to a lack of budget allocation,
most ERG leaders have difficulty trying to fund different projects. Hence, it helps to get an
annual budget allocation from a centralized resource. With available funding, a company’s
champions can achieve their targeted role without scraping for funding.
Rewarding ERG Leaders for Good Performance
Running an ERG can be quite demanding; hence an organization needs to recognize some
of its leaders and reward them. This gesture shows how important they are to the
organization, thus motivating every member to give their best. It might also be promoted
as long as it sparks positivity and shows just how vital ERG is to its contribution.
Encourage Resource Sharing across ERGs
A company’s success is determined by how well its ERGs can relate without the feeling of
discrimination. It is beneficial for the ERGs to coexist harmoniously for their success.
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