SlideShare a Scribd company logo
1
Advertising for
Business
www.a4b.digital info@a4b.digital
How to create an outsourced
Internet marketing
department?
2
Outsource marketing is the art of handing over the
entire marketing demands of a company to a third
party.
✚ You do NOT employ a large, in-house marketing
team.
✚ Stop hiring full time specialists.
Outsource
Marketing
3
Get an entire team of
experts for significantly
less than the cost of full-
time specialists
4
Advantages of outsourced marketing?
Cost
Save on all of the time it
takes to find someone or to
learn the entire Internet
marketing field yourself
Time
Hire only whenever and
wherever you need
resources
Necessity
No hidden fees/total
transparency
Access
Your team is highly
experienced in your target
market and the many
marketing channels and
opportunities available
Experience
1
2
3
4
5
4
Lead
generation
Only Google Certified Specialists
11
Marketing Tasks You Can Outsource
Content
creation
Visual content
creation
Website design
SEO
PPC campaigns
Social Media
and PR
5
You are served by an expert who engages
only with your project
100% of the working time is spent only on
your business
All specialists are experts in your niche
You have your own marketing team which
is cheaper than an in-house department
Fully engage in all specifics of your
business
You communicate only with head of
department. You don’t need to be in
touch with all departments and
specialists separately as in most digital
agencies
Head of department is your right hand
and partner in your business.
How is
outsourced
marketing
different from
working with
an ad agency?
64
Structure of Typical Digital Agency
Client
PPC Project
Manager
Head Of PPC
Department
PPC
Specialist
Head Of SEO
Department
SEO
Specialist
Copywriter
Link-builder
SEO Project
Manager
Web Analytic
Client’s Site
Site 3 Site 4
Site 5
Site 2
Site 1
7
Structure of Outsourced Marketing Department
Head of
Marketing
Department
Client
SEO
Specialist
Copywriter
SMM
Specialist
Email
PPC
Specialist
Web Analytic
Developer
Designer
Client’s Site
8
How do you want to promote your
products/services?
Create an Internet marketing
strategy.
What Internet channels do you want
to outsource?
What specialists do you need?
What specialists do you have already
in-house?
Hire the appropriate specialist.
Hire team leader or manage all
department work by yourself.
An Easy Way
to Create Your
Outsourced
Marketing
Department
… OR
JUST HIRE US
AND WE WILL DO ALL JOBS FOR YOU :)
Advertising for
Business
www.a4b.digital info@a4b.digital

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How to create an outsource Internet marketing department

  • 1. 1 Advertising for Business www.a4b.digital info@a4b.digital How to create an outsourced Internet marketing department?
  • 2. 2 Outsource marketing is the art of handing over the entire marketing demands of a company to a third party. ✚ You do NOT employ a large, in-house marketing team. ✚ Stop hiring full time specialists. Outsource Marketing
  • 3. 3 Get an entire team of experts for significantly less than the cost of full- time specialists 4 Advantages of outsourced marketing? Cost Save on all of the time it takes to find someone or to learn the entire Internet marketing field yourself Time Hire only whenever and wherever you need resources Necessity No hidden fees/total transparency Access Your team is highly experienced in your target market and the many marketing channels and opportunities available Experience 1 2 3 4 5
  • 4. 4 Lead generation Only Google Certified Specialists 11 Marketing Tasks You Can Outsource Content creation Visual content creation Website design SEO PPC campaigns Social Media and PR
  • 5. 5 You are served by an expert who engages only with your project 100% of the working time is spent only on your business All specialists are experts in your niche You have your own marketing team which is cheaper than an in-house department Fully engage in all specifics of your business You communicate only with head of department. You don’t need to be in touch with all departments and specialists separately as in most digital agencies Head of department is your right hand and partner in your business. How is outsourced marketing different from working with an ad agency?
  • 6. 64 Structure of Typical Digital Agency Client PPC Project Manager Head Of PPC Department PPC Specialist Head Of SEO Department SEO Specialist Copywriter Link-builder SEO Project Manager Web Analytic Client’s Site Site 3 Site 4 Site 5 Site 2 Site 1
  • 7. 7 Structure of Outsourced Marketing Department Head of Marketing Department Client SEO Specialist Copywriter SMM Specialist Email PPC Specialist Web Analytic Developer Designer Client’s Site
  • 8. 8 How do you want to promote your products/services? Create an Internet marketing strategy. What Internet channels do you want to outsource? What specialists do you need? What specialists do you have already in-house? Hire the appropriate specialist. Hire team leader or manage all department work by yourself. An Easy Way to Create Your Outsourced Marketing Department … OR
  • 9. JUST HIRE US AND WE WILL DO ALL JOBS FOR YOU :) Advertising for Business www.a4b.digital info@a4b.digital