The document discusses how to connect instantly in conversations. It provides tips on how to join conversations, change subjects, ask questions as conversation starters, and impress others by being dependable, competent, and prestigious. It also discusses the functions of conversations as either functional to convey information, small talk to bond with others, or banter between friends. Finally, it asks about differences in how men and women talk and topics strangers discuss.
Internet und digitale Kommunikation haben den Zugang zu Wissen und die Fähigkeit zu kommunizieren und kollaborieren fundamental und nachhaltig verändert. Hieraus ergeben sich weitreichende Konsequenzen für Veranstaltungen. Doch noch immer bieten Konferenzen überwiegend ein „top-down“-Erlebnis und stellen kaum Interaktion zwischen den TeilnehmerInnen und Speakern oder Sponsoren her. Der Vortrag bietet neue Ansätze, um innovative und interaktive Konferenzen für das 21. Jahrhundert zu entwickeln.
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...Dolphin Micro, Inc.
It takes more than solid project management and a good development team to successfully build a startup. Learn why our startup development team says 'no' to new projects and why saying 'no' can be a powerful long-term strategy for startup founders.
From Being Fired to Building a Multi-Million Dollar Fintech StartupAltar.io
From the number of actionable tips and insights in this interview; it’s easy to see why serial entrepreneur, Yaron Samid’s company BillGuard became one of the most popular fintech startups in the world.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Digital transformation Before and After Seminar, 6th August, Perth. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Event Storming - From Business to Events and BackWojtek Ptak
We found Event Storming to be the best tool to ask the right Why and to spot the right problem, hence - for the business to enable to understand it itself.
Talk about our concept around Alberto Brandolini Event Storming. We use Event Storming as a technique for a year and after a number of unsuccessful and successful sessions we wanted to share our experience - but also a new concept, around how it can glue together the whole business operations. From different roles in IT - Product Managers, Product Owners, UX and UI designers, Testers, Architects, Software Developers, Dev Ops and System Administrations to a tool that can reshape the business. Event Storming's outcome can be a base to build metrics, alerts, reactive policies, Business Intelligence platforms and more. It can enable a shift towards a data-driven organisation. In one sentence - it can enable Continuous Business Improvement.
Talk given with Mariusz Gil during the SegFault conference in Lodz, Poland.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
The second Service Design Drinks of the year brought Francesca Terzi - Service Design Lead at Designit - to nerd together about the possible futures of finance.
As Service Designer, she believes that there are plenty of professionals out there who are also trying to understand what is happening in the fintech and finance world and also wondering what that means for them as professionals.
Francesca is a passionate designer seeking to make a change in the financial sector through the application of User-Centered Design and Agile principles. In the past 7 years, she worked in the development of service MVPs covering UX, agile development and service process improvements in several sectors. Knowledge sharing is her driver and she co-organises the Service Design Drinks and Global Service Jam in Munich.
Dubai Digital Media Forum 2015 - Alex Cernatescu - Futurology KeynoteAlex Cernatescu
Since Dubai Digital Media Forum 2016 is just around the corner and I will be there in only a few days again, I decided to share my last year's presentation ( 2015 ) to make room for the new one! :) In this keynote I approached most of the technological trends of the year and their real impact in marketing and advertising but most importantly their impact in consumers' lives and behaviors. Also from the futurology perspective I tried to asses together with the audience where the next breakthroughs will take place and also how to use them towards the brands' advantage. At the end we also talked about some of our case studies and things that could be done to push them further. I hope you find this useful.
H3 presentation - 20 Years of Investing in and Operating Technology Companies Jeff Dyment
Experience from the buy-side, sell-side and being an operator of start-ups. Having invested in >40 companies, managed a $400 million portfolio of direct investments and fund investments, started 5 companies, and successfully exited dozens, these are some of the important lessons learned.
This campaign was conceptualized and design to promote the Doorstep Flu Vaccination Service provided by Indivac. The concept is to educate the target audience about the virus Flu and how they can prevent flu by getting vaccinated on-time. In addition, we talked about how Indivac can help people avail the service at their doorstep with just a phone call.
Internet und digitale Kommunikation haben den Zugang zu Wissen und die Fähigkeit zu kommunizieren und kollaborieren fundamental und nachhaltig verändert. Hieraus ergeben sich weitreichende Konsequenzen für Veranstaltungen. Doch noch immer bieten Konferenzen überwiegend ein „top-down“-Erlebnis und stellen kaum Interaktion zwischen den TeilnehmerInnen und Speakern oder Sponsoren her. Der Vortrag bietet neue Ansätze, um innovative und interaktive Konferenzen für das 21. Jahrhundert zu entwickeln.
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...Dolphin Micro, Inc.
It takes more than solid project management and a good development team to successfully build a startup. Learn why our startup development team says 'no' to new projects and why saying 'no' can be a powerful long-term strategy for startup founders.
From Being Fired to Building a Multi-Million Dollar Fintech StartupAltar.io
From the number of actionable tips and insights in this interview; it’s easy to see why serial entrepreneur, Yaron Samid’s company BillGuard became one of the most popular fintech startups in the world.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Digital transformation Before and After Seminar, 6th August, Perth. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Event Storming - From Business to Events and BackWojtek Ptak
We found Event Storming to be the best tool to ask the right Why and to spot the right problem, hence - for the business to enable to understand it itself.
Talk about our concept around Alberto Brandolini Event Storming. We use Event Storming as a technique for a year and after a number of unsuccessful and successful sessions we wanted to share our experience - but also a new concept, around how it can glue together the whole business operations. From different roles in IT - Product Managers, Product Owners, UX and UI designers, Testers, Architects, Software Developers, Dev Ops and System Administrations to a tool that can reshape the business. Event Storming's outcome can be a base to build metrics, alerts, reactive policies, Business Intelligence platforms and more. It can enable a shift towards a data-driven organisation. In one sentence - it can enable Continuous Business Improvement.
Talk given with Mariusz Gil during the SegFault conference in Lodz, Poland.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
The second Service Design Drinks of the year brought Francesca Terzi - Service Design Lead at Designit - to nerd together about the possible futures of finance.
As Service Designer, she believes that there are plenty of professionals out there who are also trying to understand what is happening in the fintech and finance world and also wondering what that means for them as professionals.
Francesca is a passionate designer seeking to make a change in the financial sector through the application of User-Centered Design and Agile principles. In the past 7 years, she worked in the development of service MVPs covering UX, agile development and service process improvements in several sectors. Knowledge sharing is her driver and she co-organises the Service Design Drinks and Global Service Jam in Munich.
Dubai Digital Media Forum 2015 - Alex Cernatescu - Futurology KeynoteAlex Cernatescu
Since Dubai Digital Media Forum 2016 is just around the corner and I will be there in only a few days again, I decided to share my last year's presentation ( 2015 ) to make room for the new one! :) In this keynote I approached most of the technological trends of the year and their real impact in marketing and advertising but most importantly their impact in consumers' lives and behaviors. Also from the futurology perspective I tried to asses together with the audience where the next breakthroughs will take place and also how to use them towards the brands' advantage. At the end we also talked about some of our case studies and things that could be done to push them further. I hope you find this useful.
H3 presentation - 20 Years of Investing in and Operating Technology Companies Jeff Dyment
Experience from the buy-side, sell-side and being an operator of start-ups. Having invested in >40 companies, managed a $400 million portfolio of direct investments and fund investments, started 5 companies, and successfully exited dozens, these are some of the important lessons learned.
This campaign was conceptualized and design to promote the Doorstep Flu Vaccination Service provided by Indivac. The concept is to educate the target audience about the virus Flu and how they can prevent flu by getting vaccinated on-time. In addition, we talked about how Indivac can help people avail the service at their doorstep with just a phone call.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
33. HOW TO CONNECT INSTANTLY
PROJECT
DATE CLIENT INTERMEDIATE
34.
35. WHAT DO PEOPLE TALK
ABOUT?
TOPICS:
• IDEAS
• FACTS
• ANOTHER PERSON
• THEMSELVES
36. Functions of Conversation:
Functional: to convey information in order to help
achieve an individual or group goal.
Small talk: topic is less important for purpose of
achieving bonding between people or managing
personal distance.
Banter: non-serious usually between friends, which
may rely on humour or in-jokes.