Video and audio can be confusing if you are not well versed in the digital world. Communicating with parents using video and audio made easy with 3 simple tips.

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How to Communicate
with Parents Using
Video and Audio

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The channels schools and districts once
used to communicate with parents have
taken a completely virtual turn due to
distance learning.

3. Communication with parents has seen an
increase in the need for video and audio
streamlines to make sure that their
communication is clear.
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So how are schools achieving this?

5. Monica Burns explains 3 key parts to having
good communication with parents:
consistent content, distribution of content,
and access to resources.
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1. Consistent Content

7. Having consistent communication with
parents will help them to be able to know
where to turn when they need help or
support. Parents are able to feel a sense of
comfort knowing that there is support when
needed, especially when unprecedented
challenges present themselves.
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2. Distribution of Content

9. The most important part of distributing
content is to make sure that there is one
mediator who is able to collect all of the
content and distribute it as a whole, so that
there aren’t multiple streams of information
overwhelming parents. This also ensures that
parents can be confident in the reliability of
information they are receiving.
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3. Access to Resources

11. A huge issue for a lot of families is not having
easy access to a computer or internet.
To help make this transition easier on families,
Monica suggests that schools should compile
a list of students who don't have access to
the minimum requirements for a successful
remote learning experience, and ask
themselves ‘how can we help?’
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Schools should also offer free resources to
families for support.

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To combat some of the confusion or possible
frustration towards these changes, make sure,
when providing resources, to explain the ‘why’ as
to why it’s necessary, and explain the ‘how’ as to
how the resource works and how the resource is
beneficial.

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Here’s what it looks like...

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Creating video and audio content can seem
a bit daunting at first...

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Monica emphasizes the importance
of making a connection through
video and audio. Parents are able to
connect more to content they can
visualize.

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A great way to engage your audience
on social media is to always use your
school logo and school colors, so that
parents can easily recognize your
posts throughout their feed

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Get creative in incorporating more
video and audio like using a tool to
record yourself reading an email or a
video of you reading the email instead
of sending out a standard email to
parents.

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Give your messages a new purpose so
that they are hitting all possible
mediums.

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Find ways to be creative in getting
video and audio content out for your
community to see and engage them
whilst staying safe during remote
learning.

21. Thanks for reading!
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