Free programs, both teleclasses and live workshops, are one of the best ways I know to build your list, provide value and establish the Know, Like, and Trust Factor.
Jason thinks highly of himself as evidenced by his simple statement "Jason is awesome". The response "Yup" seems to affirm the positive self assessment without further elaboration. In just two short statements this brief exchange between Jason and another suggests Jason's confidence in himself and receives agreement.
El documento describe un trabajo práctico en el que se selecciona un anuncio gráfico de Absolut Vodka y se analizan sus elementos de diseño, incluyendo su forma como línea, los colores amarillo, naranja, rojo, celeste, azul, verde, marrón, gris, negro y blanco con luminosidad, tamaño proporcional, dirección vertical predominante, posición central, gravedad estable, espacio plano, representación estilizada y significado de que las líneas del subte dan forma a una botella
Pauta de evaluación de informe. Mapa Conceptualtatajuan
Este documento presenta una pauta de evaluación para informes en formato de mapa conceptual. La pauta evalúa criterios como la presentación de los estudiantes, incluyendo su tranquilidad, naturalidad y contacto visual durante la exposición, así como las estrategias y momentos clave de la presentación. También evalúa aspectos fundamentales del mapa conceptual, como que tenga un título adecuado y que los conceptos y conectores utilizados ayuden a clarificar las ideas centrales.
El documento discute 7 preguntas sobre la relación entre la ciencia, la tecnología y la sociedad. La ciencia se relaciona estrechamente con estos factores y afecta la vida de las personas. El conocimiento científico es producto del trabajo colectivo, no solo de genios individuales. Además, la ciencia contribuye a la conservación del medio ambiente y se requieren múltiples experimentos, no solo uno, para validar una hipótesis. Toda investigación surge de la observación y la experimentación. Los resultados no son lo único importante, a veces
Neste jogo você irá se transformar em uma modelo profissional, gastando seu dinheiro para comprar roupas e acessórios de acordo com o tema indicado, e depois se apresentar no concurso para ganhar dinheiro.
Diagrama teorias que contribuyen a la resolucion de conflictos jose mottajosemottauft
El documento presenta información sobre varios temas relacionados con la resolución de conflictos y el derecho, incluyendo la programación neurolingüística, la inteligencia emocional, el razonamiento jurídico y la técnica legislativa. Explica conceptos clave como la mediación, la conciliación, el arbitraje y la negociación para resolver conflictos de manera pacífica. También destaca la importancia de las habilidades sociales y la empatía para el manejo adecuado de las emociones.
Jason thinks highly of himself as evidenced by his simple statement "Jason is awesome". The response "Yup" seems to affirm the positive self assessment without further elaboration. In just two short statements this brief exchange between Jason and another suggests Jason's confidence in himself and receives agreement.
El documento describe un trabajo práctico en el que se selecciona un anuncio gráfico de Absolut Vodka y se analizan sus elementos de diseño, incluyendo su forma como línea, los colores amarillo, naranja, rojo, celeste, azul, verde, marrón, gris, negro y blanco con luminosidad, tamaño proporcional, dirección vertical predominante, posición central, gravedad estable, espacio plano, representación estilizada y significado de que las líneas del subte dan forma a una botella
Pauta de evaluación de informe. Mapa Conceptualtatajuan
Este documento presenta una pauta de evaluación para informes en formato de mapa conceptual. La pauta evalúa criterios como la presentación de los estudiantes, incluyendo su tranquilidad, naturalidad y contacto visual durante la exposición, así como las estrategias y momentos clave de la presentación. También evalúa aspectos fundamentales del mapa conceptual, como que tenga un título adecuado y que los conceptos y conectores utilizados ayuden a clarificar las ideas centrales.
El documento discute 7 preguntas sobre la relación entre la ciencia, la tecnología y la sociedad. La ciencia se relaciona estrechamente con estos factores y afecta la vida de las personas. El conocimiento científico es producto del trabajo colectivo, no solo de genios individuales. Además, la ciencia contribuye a la conservación del medio ambiente y se requieren múltiples experimentos, no solo uno, para validar una hipótesis. Toda investigación surge de la observación y la experimentación. Los resultados no son lo único importante, a veces
Neste jogo você irá se transformar em uma modelo profissional, gastando seu dinheiro para comprar roupas e acessórios de acordo com o tema indicado, e depois se apresentar no concurso para ganhar dinheiro.
Diagrama teorias que contribuyen a la resolucion de conflictos jose mottajosemottauft
El documento presenta información sobre varios temas relacionados con la resolución de conflictos y el derecho, incluyendo la programación neurolingüística, la inteligencia emocional, el razonamiento jurídico y la técnica legislativa. Explica conceptos clave como la mediación, la conciliación, el arbitraje y la negociación para resolver conflictos de manera pacífica. También destaca la importancia de las habilidades sociales y la empatía para el manejo adecuado de las emociones.
El documento habla sobre la amistad entre Argentina y España. Menciona que a pesar de la distancia geográfica que los separa, comparten una hermandad por su historia y cultura comunes. También agradece al famoso caricaturista Quino por su contribución a ambas naciones.
O Dropbox é um serviço gratuito que permite armazenar e sincronizar arquivos entre dispositivos. Os arquivos salvos na pasta Dropbox são automaticamente atualizados em todos os computadores e celulares do usuário, permitindo acessar e editar os arquivos de qualquer lugar. O Dropbox oferece opções de compartilhamento e acesso aos arquivos pelo site.
O documento discute a necessidade do novo nascimento espiritual através da graça de Cristo, já que após a queda de Adão todos nascemos espiritualmente mortos e incapazes de agradar a Deus. O novo nascimento é operado pelo Espírito Santo através da pregação do evangelho e transforma a pessoa em uma nova criatura reconciliada com Deus. O autor pergunta se o leitor já experimentou essa obra sobrenatural em sua vida.
Watch golf alstom open de france live streamcrownglaves
This website provides live streaming of golf tournaments and matches. Visitors can watch PGA Tour, European Tour, and LPGA Tour events online through this site. A subscription is required to access the live streams and on-demand video replays of golf coverage.
El proyecto de creacion de una empresa luis carlos estradaluisesquivel1918
El documento describe los componentes clave para crear un proyecto de empresa de asesoramiento tecnológico, incluyendo estudios de mercado, técnicos y económicos. El objetivo es diseñar la estructura de una empresa para brindar asesoramiento tecnológico a particulares, pequeñas y medianas empresas.
The document provides a website, www.watchwrconline.com, for watching the live telecast of Rally Poland 2015. The rally event is taking place in Poland in 2015 and the website allows one to watch the live coverage online. In a few short sentences, the document conveys where and when an automotive rally event can be viewed live via streaming on the internet.
O documento discute os conceitos de Web 2.0, Empresa 2.0, Geração C e Sabedoria das Multidões. A Web 2.0 enfatiza a colaboração e compartilhamento online. Uma Empresa 2.0 usa esses conceitos em suas operações. A Geração C cresceu com a internet e produz seu próprio conteúdo. A Sabedoria das Multidões diz que grupos podem tomar decisões melhores do que indivíduos isolados.
El documento critica la gestión del gobierno municipal del PP en los primeros 10 meses, señalando que el pueblo está más sucio y descuidado, se han gastado dinero de forma poco eficiente, y han subido los impuestos locales. También menciona los altos costes asociados con despidos de trabajadores y el perdón de deudas a ciertos vecinos.
The document contains several short poems about love and Valentine's Day. It includes poems that use the letters in the word "love" to start each line, describe roses and carnations being sweet, compare love to a cabbage where the heart is given to another, and one that asks someone to be a Valentine or recycle a poem to save a tree. The poems express common Valentine's Day sentiments about romance, affection, and the traditions of the holiday.
El documento anuncia una licitación pública para la construcción de un Centro Día en el municipio de Guadalupe, Colombia. La licitación se llevará a cabo mediante el método de precios unitarios, con un presupuesto oficial de $520.786.315. Se especifican las fechas para la apertura de propuestas, la audiencia de riesgos, y la visita obligatoria al sitio. Los interesados pueden consultar los pliegos de condiciones en la página web del municipio o en la Secretaría General y de Gobierno
There is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is obviously needed. People can’t buy if the price and a “buy now” button aren’t available.
Do you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out individually by email using an autoresponder. This is an automated email system which most email services like Constant Contact and Mail Chimp provide.
When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not common.
If you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation?
The document discusses 3 reasons to charge more for services:
1. People who receive free services don't take full advantage of what is offered and don't get as good results.
2. People who pay more for a service get better results because they have "skin in the game" and are more invested.
3. Businesses cannot stay in operation or continue to help others if they do not charge enough to cover their costs.
The author provides an example of a neighbor who did not take advantage of or fully use free study materials and access to a boot camp. This illustrates that people value more what they pay for. The document concludes by encouraging the reader to properly evaluate their fees and charging what they are worth
How to get jv partners who can help you attract clients and growFabienne Fredrickson
This document provides tips on finding joint venture (JV) partners who can help grow a business by attracting more clients. It recommends identifying the type of partner desired, talking to existing contacts to find referrals, searching online for prospective partners, and using LinkedIn to find connections. When approaching partners, keep the pitch simple by stating how the partner can help and what help is needed in return. Partnerships are mutually beneficial exchanges. The document concludes by assigning the reader to research potential JV partners online this week.
Lecture mode vs. interactive teleseminars? Which one works best?Fabienne Fredrickson
When I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small.
El documento habla sobre la amistad entre Argentina y España. Menciona que a pesar de la distancia geográfica que los separa, comparten una hermandad por su historia y cultura comunes. También agradece al famoso caricaturista Quino por su contribución a ambas naciones.
O Dropbox é um serviço gratuito que permite armazenar e sincronizar arquivos entre dispositivos. Os arquivos salvos na pasta Dropbox são automaticamente atualizados em todos os computadores e celulares do usuário, permitindo acessar e editar os arquivos de qualquer lugar. O Dropbox oferece opções de compartilhamento e acesso aos arquivos pelo site.
O documento discute a necessidade do novo nascimento espiritual através da graça de Cristo, já que após a queda de Adão todos nascemos espiritualmente mortos e incapazes de agradar a Deus. O novo nascimento é operado pelo Espírito Santo através da pregação do evangelho e transforma a pessoa em uma nova criatura reconciliada com Deus. O autor pergunta se o leitor já experimentou essa obra sobrenatural em sua vida.
Watch golf alstom open de france live streamcrownglaves
This website provides live streaming of golf tournaments and matches. Visitors can watch PGA Tour, European Tour, and LPGA Tour events online through this site. A subscription is required to access the live streams and on-demand video replays of golf coverage.
El proyecto de creacion de una empresa luis carlos estradaluisesquivel1918
El documento describe los componentes clave para crear un proyecto de empresa de asesoramiento tecnológico, incluyendo estudios de mercado, técnicos y económicos. El objetivo es diseñar la estructura de una empresa para brindar asesoramiento tecnológico a particulares, pequeñas y medianas empresas.
The document provides a website, www.watchwrconline.com, for watching the live telecast of Rally Poland 2015. The rally event is taking place in Poland in 2015 and the website allows one to watch the live coverage online. In a few short sentences, the document conveys where and when an automotive rally event can be viewed live via streaming on the internet.
O documento discute os conceitos de Web 2.0, Empresa 2.0, Geração C e Sabedoria das Multidões. A Web 2.0 enfatiza a colaboração e compartilhamento online. Uma Empresa 2.0 usa esses conceitos em suas operações. A Geração C cresceu com a internet e produz seu próprio conteúdo. A Sabedoria das Multidões diz que grupos podem tomar decisões melhores do que indivíduos isolados.
El documento critica la gestión del gobierno municipal del PP en los primeros 10 meses, señalando que el pueblo está más sucio y descuidado, se han gastado dinero de forma poco eficiente, y han subido los impuestos locales. También menciona los altos costes asociados con despidos de trabajadores y el perdón de deudas a ciertos vecinos.
The document contains several short poems about love and Valentine's Day. It includes poems that use the letters in the word "love" to start each line, describe roses and carnations being sweet, compare love to a cabbage where the heart is given to another, and one that asks someone to be a Valentine or recycle a poem to save a tree. The poems express common Valentine's Day sentiments about romance, affection, and the traditions of the holiday.
El documento anuncia una licitación pública para la construcción de un Centro Día en el municipio de Guadalupe, Colombia. La licitación se llevará a cabo mediante el método de precios unitarios, con un presupuesto oficial de $520.786.315. Se especifican las fechas para la apertura de propuestas, la audiencia de riesgos, y la visita obligatoria al sitio. Los interesados pueden consultar los pliegos de condiciones en la página web del municipio o en la Secretaría General y de Gobierno
There is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is obviously needed. People can’t buy if the price and a “buy now” button aren’t available.
Do you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out individually by email using an autoresponder. This is an automated email system which most email services like Constant Contact and Mail Chimp provide.
When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not common.
If you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation?
The document discusses 3 reasons to charge more for services:
1. People who receive free services don't take full advantage of what is offered and don't get as good results.
2. People who pay more for a service get better results because they have "skin in the game" and are more invested.
3. Businesses cannot stay in operation or continue to help others if they do not charge enough to cover their costs.
The author provides an example of a neighbor who did not take advantage of or fully use free study materials and access to a boot camp. This illustrates that people value more what they pay for. The document concludes by encouraging the reader to properly evaluate their fees and charging what they are worth
How to get jv partners who can help you attract clients and growFabienne Fredrickson
This document provides tips on finding joint venture (JV) partners who can help grow a business by attracting more clients. It recommends identifying the type of partner desired, talking to existing contacts to find referrals, searching online for prospective partners, and using LinkedIn to find connections. When approaching partners, keep the pitch simple by stating how the partner can help and what help is needed in return. Partnerships are mutually beneficial exchanges. The document concludes by assigning the reader to research potential JV partners online this week.
Lecture mode vs. interactive teleseminars? Which one works best?Fabienne Fredrickson
When I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small.
How to attract more clients by focusing on the low hanging fruitFabienne Fredrickson
The document discusses focusing marketing efforts on "low hanging fruit", which are leads and prospects that have already expressed interest in working with you but have not yet become clients. It notes that most people don't follow up on leads due to fears around appearing pushy, rejection, negative self-talk, discussing money, or failure. It advises making a list of people who have shown interest in the last 6-12 months and beginning to reconnect with them, as they are easier to convert than seeking out new prospects.
When you have written a new blog post, there are three ways to post the information on Facebook. At Client Attraction, we have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned.
Social Media: Can too many Facebook posts be a turn-off to fans?Fabienne Fredrickson
How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out.
This week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business.
To really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 hours doing that one thing consistently. That’s the equivalent of 10 years of doing one thing again and again. THAT is mastery. Mastery is infinitely more Client Attractive than mediocrity.
I get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the situation.
Today I’d like to share a strategy for any business owner who works with a team or an assistant, even a part time assistant. Many business owners have difficulty delegating because they feel that it would take less time to do it themselves, rather than explain to someone how to do it, wait for it to come back to them and then go back and forth. This is how most entrepreneurs delegate and frankly, it is a waste of time.
If you want to find clients fast, defining your ideal client is essential. Once you know who your target is, creating your marketing materials and creating the language you’ll use to speak to them specifically will be so much easier.
Let’s be honest…Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computer hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
raise-your-ratesAre you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise the value you offer at the same time. Give clients so much that it starts to seem incredibly affordable for everything they get over the duration of the program.
If you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in from the original business.
We all have fears that stop us in business—fear of rejection, fear of failure, fear of success, fear of humiliation, fear of criticism, fear of the unknown—you get the idea.
One of the biggest things that affects your business and your income is your level of self-confidence. You’d think it would be marketing and yes, marketing is massively important, but if you don’t have confidence in your abilities, if you don’t have confidence in your business or in what you’re doing you’re not going to get anywhere in your business.
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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How to build your list with free teleclasses and live workshops
1. How to build your list with free teleclasses and live
workshops
Free programs, both teleclasses and live workshops, are one
of the best ways I know to build your list, provide value and
establish the Know, Like, and Trust Factor.
Putting together the programs is relatively simple.Yet, there
are two key factors to keep your eye on:
1. How much information should you share for free?
2. Are you attracting new people to achieve your list building goals?
I encourage you to be very conscious about your free programs because I learned the hard
way that you can give away the farm. When I was starting out, I offered a free teleclass
monthly as well as a live workshop for a nominal fee. Each month I covered a new topic to keep
prospects interested and coming back.
After a few months, these prospects got my best content but never signed up for coaching! I
wasn’t sure what to do about it until one month my topic packed the room. That gave me an
idea, “What would happen if I did the same program again next month?” It worked again and
drew a substantial new crowd.
I continued to offer this program and tweak it as I went which ended up being, “How to
Attract All the Clients You Need”. As you know I’m still using this topic years later because it
continues to address a pressing need for business owners everywhere.
2. The essential learning for me that I want to share with you now is this:
If you keep offering new free programs, people will come back again and again. But they will
not be as likely to work with you and step up to the next level.
Remember, you do offer additional free content in your ezine, so prospects are still getting
value. But for your monthly talk, see if you can come up with one great talk and run it over and
over to attract new prospects. Focus on the “what and why” without saying too much of the
‘how” so attendees will feel compelled to want more from you. You may need to test a few
topics to see which one attracts the most people. Then put your efforts into promoting that
program like crazy.
Your Client Attraction Assignment
Have you figured out what is the one thing your ideal clients want more than anything else?
This is like answering pull marketing questions, which will help you pull in the prospects you
need to fill your pipeline. Find the juiciest subject matter that focuses on the problem’s end
results your prospects want the most.
Then come up with a few ideas for talks around this one central topic and test them out to see
how well they attract the crowds. Be sure not to talk about “how” to do what you are
suggesting so you don’t eliminate the need to hire you.
If you are already doing talks and teleclasses, review them to see how you can improve your
titles or offering to bring in more prospects or encourage more people to work with you.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit www.attractclients.com