This document provides an overview of developing mobile apps. It discusses topics like creating app wireframes and interfaces, estimating development costs and timelines, testing apps, and marketing strategies. The document also includes examples of cost estimates for simple, fitness, and enterprise apps. Overall, it aims to help others understand the app development process from planning to release.

1. Twitter : #dmldn
Application
Development Experts

2. Developing iOS Mobile Apps
How to plan, cost and develop mobile apps

3. Topics
• Creating Apps
• Costing Apps
• Timings
• How do I test my Apps
• Top Tips for Awesome Apps
• Apps vs. Websites
• Q+A

4. App Production Process
Requirements Interface
Wireframes Build
Gathering Development
Post
Testing Store
UAT Release
& QA Submission
Support

5. Interface
development

6. UAT
User
Acceptance
Testing

8. Costing
Apps

9. Simple App Example 1

10. Simple App Example 1
Singular
Function Basic Feeds
API Integration
Local DB in App
Connection Management
* Please note this is a sample costing for illustration purposes only.

11. Fitness App Example 2

12. Fitness App Example 2
Training plans
Meal plans Reminders
iPod integration GPS tracking
Social sharing
Progress website
Active voice coach
* Please note this is a sample costing for illustration purposes only.

13. Enterprise App Example 3

14. Enterprise App Example 3
3-6 Months
3 Man Team 6 Months
4 Man Team 12 Months
6 Man Team
* Please note this is a sample costing for illustration purposes only.

15. Timings
App development actual build time

16. Timings – Small Project
= 8 weeks minimum
Weeks

17. Timings – Medium Project
= 15 weeks minimum

18. Timings – Large Project
= 7 months minimum

19. How do I test my Apps?
• Open a Developer Account (Recommended)
• Onsite install of App fast and easy
• Mobile Ad-hoc install (Sporadic Issues)
• Enterprise account (Over the Air updates)
• TestFlightApp.com (New)

20. Top Tips for Awesome Apps!
• Screens are small and fingers are big
• Use common interface features of the iPhone
• Remember multi-touch and swipe gestures
• Do one thing well

21. Apps vs. Websites
• Website frameworks started in 1980s
• App frameworks were developed 2000s
• Apps work offline
• Apps are responsive and immediate
• Apps are more complex to build + feature rich
• Apps are more costly (Cross-platform)

22. Location, Location, Location
“Apps occupy the most valuable real-estate in the world. On a device
that spends more time with you and has more of your attention than
any other person, system or influence in your life.”

23. Marketing Apps!
• Traditional marketing – Including all channels, TV, Digital,
Print and DM
• Location marketing – e.g. On-site, in-store, on-pack, etc.
• Viral marketing using social sharing
• Integral game mechanic
• App review sites and PR / blogging
• Featured in the app store
• Luck – Build a great App and hope for the best!

24. Q&A

25. Thank You!
Greg Jarrett
Fuerte International Ltd
greg.jarrett@fuerteint.com
+44 (0) 787 9476 130

26. Appendix

27. Simple App Example 1
Low Cost - Bronze Medium Cost - Silver High Cost - Gold
Specifications 0 1 3
Wireframes 1 2 3
Design 3 5 10
Build 5 10 15
UAT 1 2 2
QA 2 2 3
Project Management 3 4 5
Total Days 15 26 41
Total Cost 9,750 16,900 26,650
(Average rate 650/day)
Features: Features: Features:
Singular service Singular service Singular service
Simple App - No API work Basic Feed Integration API Integration
Local DB
Connection Management

28. Fitness App Example 2
Low Cost - Bronze Medium Cost - Silver High Cost - Gold
Specifications 2 3 5
Wireframes 1 2 5
Design 5 10 20
Build 15 30 45
UAT 2 4 5
QA 3 3 5
Project Management 5 10 15
Total Days 33 62 100
Total Cost 21,450 40,300 65,000
(Average rate 650/day)
Features: Features: Features:
Training Plans Training Plans Training Plans
Food Plans Food Plans Food Plans
Reminders Reminders
iTunes integration iTunes integration
Facebook Integration Facebook Integration
GPS tracking
Progress Website integration
Live Coach

29. Enterprise App Example 3
Publishing System
Low Cost Medium Cost High Cost
Specifications 5 10 30
Wireframes 10 15 30
Design 30 80 250
Build 50 120 500
UAT 20 40 120
QA 10 20 120
Project Management 60 120 240
Total Days 185 405 1290
Total Cost 120,250 263,250 838,500
(Average rate 650/day)
Features: Features: Features:
3-6 Months 6 Months 12 Months
3 Man Team 4 Man Team 6 Man Team

30. Greg Jarrett Ondrej Rafaj Simon Lee Jakub Rafaj
Managing Director Technical Director Project Director Design Director
Fuerte! A Short History
• We are a Shoreditch based agency founded in 2010
• Our founding partners all have extensive digital experience
• We create Apps for companies like, Warner, Universal, GSK, J&J and others
• “Fuerte’! means strong in Spanish – We like to build Fuerte Apps!

31. A list of our services
1. We build amazing Apps

32. Clients we work with
Publishers like; Universal, Warner Music, Harper
Collins. We also work with many of the top 10
agencies to allow them to service their clients
across many verticals including major
Pharmaceutical and FMCG companies and
leading car brands. Names withheld under NDA.

33. Our Approach
“App Development
Agile Methodology
• Sprints is not the same as
• Focus group lead UX web development!“
• Scrum meetings
Agile Processes:
Jira, integrated with SVN and version release management
Native Objective C builds
Key features of Jira:
• Advanced time tracking system
• Granular task prioirty assignment and weighting
• At a glance dashboard
• Versions control integration with Subversion
• Integrated agile managment dashboard

34. Jira – Issue Navigator

35. Jira – Project Summary

36. Apple Guidelines to keep in mind
• Push Notification - information not marketing messages
• Watch-out for sinful elements - alcohol, smoking, sex
• Apps can’t force personal data collection to function
• Apps can’t target minors for data collection
• Apps that are mostly advertising will be rejected