How to Build an Unsuccessful Start-Up

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To summarize the key points: 1. When starting an unsuccessful startup, incorporate cheaply for $1000 and get a domain name for $10. Hosting will cost $10-50 per month. 2. The most important lessons are to get the core idea right from the beginning and fix problems by simplifying rather than adding more features or complexity. 3. Have clarity in the purpose, language, and value of participation. Explain simply what problem is being solved and why someone would want to use the product or service. Avoid technical jargon. The goal should be solving a problem, not just being another social network.

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